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Nike Plus Digital Strategy
Stefany Banda
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The Mission: Just Do It!
• Increase brand awareness• Create a digital identity• Engage our audience
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Our Target Audience
• Active people of all ages• Athletes of all ages
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Measuring Success
• Google Analytics• Social Media Presence• Brand Reputation
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Facebook
• Connecting and Engaging• Post Frequently, Interact Always• Like, Share, Repeat.
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Twitter
• #hashtag frenzy• Favorite, mention, retweet, repeat.• Paint the picture (photos!)
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Instagram
• Real-time video• Photo Contests• Likes = Success
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#hashtags to use
• #Nikeplus • #Nike• #Nikeplusrunning• #Nikeplusapp• #Nikeplusrunner• #Nikeplusfuelband• #Nikepluscommunity• #Run • #Fitness• #Justdoit
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Budget
• SEO: $1,120 per month• Pay per Click: $1,120 per month• Social Media: $480 per month• Mobile: $160 per month• Content: $160 per month• E-mail: $160 per month• TOTAL: $3,200
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Conclusion
Launch, Recognize, Respect.