nike just do it

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NIKE- JUST DO IT CHITKARA UNIVERSITY- BRAND MANAGEMENT

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Nike presentation on history and logo of it

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Page 1: Nike  just do it

NIKE- JUST DO IT

CHITKARA UNIVERSITY- BRAND MANAGEMENT

Page 2: Nike  just do it

PROFILE

• Major publicly traded sportswear and equipment supplier, based in US

• Headquarter is in Beaverton, Oregon.

• World’s leading supplier of athletic shoes and manufacture of sports equipment.

• Founded on January 25,1964 as Blue Ribbon Sports.

Page 3: Nike  just do it

• Nike was inspired by ancient Greek goddess of victory.

• THE NAME HELPED NIKE TO BUILD STRONG ASSOCIATION AND IMAGE IN ITS ADVERTISING CAMPAIGNS.

• OPERATING ACROSS 160 COUNTRIES WITH 400 RETAIL STORES CALLED’ NIKETOWN’

• SPONCERS HIGH PROFILE ATLETES AND SPORTS TEAMS.

Page 4: Nike  just do it

HISTORY of nike• 1962 - Philip Knight, a

Standford University Business graduate and former member of the track team, arranges to import athlete shoes from Japan. Created BLUE RIBBON SHOE

• 1964 - Came with the product ”TIGER” a low cost high quality shoe. William bowerman becomes partner by matching knight’s investment $500

Page 5: Nike  just do it

1965 - Hires a full time employee and annual sales reach $2000.

1966 - Blue ribbon sports rents its first retail space

Page 6: Nike  just do it

1969 - several stores and sales close at $300,000

1971 -Nike capitalizes the Greek goddess of victory.

The first Nike product sold with new symbol is a soccer

shoe(creation of Swoosh logo)

1972 - launched first Nike shoes ”MOON”- waffle

outsole, lighter weight. More durable

Page 7: Nike  just do it

1974 -Waffle trainer introduced best selling

training shoe in the country.

1977 -Frabk Rudy and Nike create the first Air-sole units- durable bags filled with pressurized

gas that compress under impact , then spring back. Results Nike air cushioning

single greatest footwear innovation ever

developed.1978 -The company changes its name to

NIKE.

Page 8: Nike  just do it

1980- Nike goes public offering 2 million shares.

1982- The first Nike basketball shoe was

made.

1988-Launched new brands Air

Jordan, Cross trainer, Aqua sock. Breaks

new ground acquisition with Cole Haan, luxury brand that makes men’s

and women women’s accessory shoes

Page 9: Nike  just do it

1990 - Introduced Tensile Air, a dress shoe. Started the concept of

“NIKETOWN” a retail store format.

1997 - Nike designs first running watch from

different angle – THE NIKE TRIAX.

1998- Stock tumbles to $3 per share

2000 -Nike Air Presto known as “t-shirt for your

feet” is launched.

Page 10: Nike  just do it

2001- Nike remembers the victims and family touched by tragedy of September

11 and honors firefighters.

2002- Speedskaters wearing Nike Swift Skin suits. Nike’s ad called “MOVE” is honored in

Emmy Awards.NikeGo launches

nationwide community program.

2003- Indicating its evolution into a true

global company. Completes acquisition

of Converse Inc.

Page 11: Nike  just do it

2004- Fund raising idea for Lance Armstrong

Foundation. Designed Livestrong bracelets.

2005- Launches footwear that emulates the leg

strengthening benefits.

2006- Mark Parker succeeds William Perez and

CEO of Nike Inc.Nike and Apple team up to

launch NIKE+

2007- Sells brand to Iconix Brand Group, Inc.

Page 12: Nike  just do it

2008- Release the AIR JORDAN XX3

Acquires Umbro ltd UK based soccer brand.

Release lightest footware in Olympics 2008.

2009- Introduces Pro-Combat

also opened first Nike Inc. where action sports

products are under one roof in Hurley.

Invites consumers for Lace product in 2009.

creates new program that offers elite football

training with the launch of new CTR360.

Page 13: Nike  just do it

2010- Help For Haiti" Nike+ Challenge.

Nike has teamed up with the (RED) initiative to shine light on the devastating effects of

HIV/AIDS in Africa.2011-  released the new

generation of high-performance basketball

shoes, Nike Zoom Hyperfuse 2011 and the

Nike Zoom Hyperdunk 2011

Page 14: Nike  just do it

LOGO The Nike swoosh logo represents the wing

in the famous statue of the Greek Goddess of victory

Page 15: Nike  just do it

l

Nike logo

Page 16: Nike  just do it

Latest logo

Page 17: Nike  just do it

–THANK yOU FOR YOUR ATTENTIon

– – by ankita sharma m100700009