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HECKING INITH CUSTOMER

@NihalMeht

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2100+

CHECK-INS

6,600+PHOTOS

98,000+

TWEETS

695,000STATUS

UPDATES

20,000+NEW

POSTS

source: Business Insid

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BIRTH OFLBS

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BIRTH OFLBSA Location-Based Service (LBS) is aninformation or entertainment service,accessible with mobile devices through themobile network and utilizing the ability tomake use of the geographical position of

the mobile device

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IMHERE

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THIS YEARTHIS YEAR

744,600

328,500

459,900

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7/21HERE DO THEY COME FRO

1,000,000,000 CHECK-INS/ MONTH

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HOW DO ICTIVATE

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What is it?

What is it good for?

Who has used it?

Mobile AppConsumer gaming and rewards program

Consumer gamingUnique retail experiences

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What is it?

What is it good for?

Location Enabled NetworksSMS Rewards and offers

Geo targeted offersPush notifications

Who has used it?

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What is it?

What is it good for?

Mobile ApplicationGaming and Loyalty program

Driving loyalty with gamingIn-store redemption

Who has used it?

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What is it?

What is it good for?

Largest Location Based ServiceCheck-in App

Rewarding consumers with specialsReaching early adopters

Who has used it?

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ONTESTS & GAMINOYALTYCOUPONSTORE ACTIVATION

MOVING CPGSELLINGUP CROSSSELLING

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Goal

Execution

Results

Drive consumers to visit Walgreens Social Feeds to participate in flu shot gifting.Drive awareness of flu shots at Walgreens

Target consumers who checked in with real-time messaging to drive to socialfeeds to vote and participate in program in two click.

67 32 .2CTR% Cov% Opt%

PHARMA RETAI

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Goal

Execution

Results

Increase awareness of new location openingDrive consumers to attend and shop during opening weekend

Target consumers who checked-in to the shopping center where the new locationwas opening two weeks before opening day with high-value offers and compellingactivity invites.

200 40 0CTR% Cov% Opt%

LUXURY RETAI

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Goal

Execution

Results

Drive sales of summer products and ROI online

Target consumers who checked-in to the shopping center where the new locationwas opening two weeks before opening day with high-value offers and compellingactivity invites.

70 25 .5CTR% Cov% Opt%

BEAUTY

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Goal

Execution

Results

Increase sales during weekend holiday salesDrive awareness round layaway options and giveaways

Retarget consumers who had checked-in to national locations and competitivelocations for the past 12 months with highly contextual and targeted mobile banneradvertising

.8 27 0CTR% Cov% Opt%

BIG BOX RETAI

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IMHERE