nih april.12.2013
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Paula Brand, MS, CPRW, GCDF, JCTCBrand Career Management
paulabrand.com@brandcareermgmt
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Creating context:Career management & job search todayWhy is social media critical in job search?
Utilizing the power of LinkedIn:Using LinkedIn to enhance your job searchIncreasing your chances of being foundBefore & after exampleQ & A
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• “Because every job is temporary” (careerealism.com)
• Average job lasts 4.1 yrs (bls.gov)
• You MUST take charge of your own career
• Create your own opportunities by being proactive and helpful to othersOpportunity dances with those
already on the dance floor
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Social media can help you take control of your career and create opportunities
Recruiters and Hiring Professionals are using social media to seek out, screen, recruit and hire candidates on a daily basis!
Though there are many social media sites…
LinkedIn is a must for a professional presence
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Do you or your company use (or plan to use) social networks/social media to support your recruitment efforts?
Jobvite Social Recruiting Survey results 2012
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Jobvite Social Recruiting Survey results 2012
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Twitter 15%
Jobvite Social Recruiting Survey results 2012
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#1 Search for Jobs #2 Follow & research target Companies Share knowledge, articles & information Showcase your projects & research (add
projects and publications section) Position yourself as a expert Make connections: track down current
colleagues, former supervisors and seek out leaders in your field
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Medimmune
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Get yourself a “vanity URL” Complete ALL sections of your profile (picture (9x), past experience (7x), education, skills and summary) Use keywords in Headline, Summary and Skills & Experience sections
Join and interact within Groups (jobs may be posted in Groups)
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Changed to a vanity URLwww.linkedin.com/in/kevinvannella
Auto assigned URL
HEADLINE
Go to my blog post to see how to get a vanity URLhttp://paulabrand.com/?p=172
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My Groups
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We learned1) How to look for job paid postings2) How to research companies (information about the employer & past and current employees
We saw1) A sample profile with key sections2) How to look up group information
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Personalize your invitations! Apps don’t allow personalization
Make at least 50 connections Manipulate security settings to control
privacy and number of e-mails you receive Make sure your presence shows you in a
positive light Type content in Word and then cut & paste Don’t share information that is too personal
or controversial
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