nih angus nov 2008

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How is Web 2.0 Changing the World? Tuesday, November 18 2008 Jim Angus Office of Extramural Research National Institutes of Health [email protected] linkedin.com/in/jimangus NCI Health Communication Intern Brown Bag Seminar Series

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How is Web 2.0 changing the World? Slides for the NCI Health Communication Intern Brown Bag Seminar Series

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Page 1: Nih Angus Nov 2008

How is Web 2.0 Changing the World?

Tuesday, November 18 2008

Jim AngusOffice of Extramural Research

National Institutes of Health

[email protected] linkedin.com/in/jimangus

NCI Health Communication InternBrown Bag Seminar Series

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The Machine is Us/ing UsWho am I? Social Media 101

Ask Questions Any Time!

[email protected] linkedin.com/in/jimangus

What to expect...

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http://mediatedcultures.net/ksudigg/?p=84

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Who am I?

Paleontologist

Molecular Biologist

Museum Educator

Web Manager

Communications Director

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http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH

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Social Media 101

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What is Web 2.0?

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What is Web 2.0? It is excitement and energy. It is innovation. It is what we saw in the 90s when everyone had to have

a Web site. Most importantly though, Web 2.0 is community.

Community is what makes social animals different from solitary animals. The behaviors of social animals are complex and driven in part by what is happening to their fellows.

In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links.

Web pages are no longer alone. They interact with other pages and

are changed by those interactions. This is the technological heart of social media and it is the essence of the Web 2.0

revolution.

It is the difference between a solitary insect such as a preying mantis and a social insect like a honey bee.

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Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php

Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm

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Web 2.0

Complex - Social

Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html

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Web 2.0“Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”.

Wikipedia, 2007

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Web 2.0“Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”.

Wikipedia, 2007

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http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg

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Web 2.0RevolutionEvolution

Do we need to change how we communicate?

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How is the news media perceived?How are government communications viewed?

How is social media perceived?

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How is the news media perceived?

Shout out a few terms.

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Slanted

Biased

Contrived

Slick

Calculated

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How about government communications?

Shout out a few terms.

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Bureaucratic

Formal

Convoluted

Disingenuous

Calculated

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What about social media?

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Authentic

Personal

Candid

Transparent

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I can relate to him.

He’s just like me.

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http://www.huffingtonpost.com/2008/02/27/us-weekly-barack-obama-_n_88683.html?page=2

How is Web 2.0 changing the

world?

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Do government communications need to change?

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Social SoftwareInstant Messaging

Text Chat

Internet Forums

Blogs

Wikis

Collaborative Real-time EditorsSocial Bookmarking

Virtual Worlds

Virtual Presence

Peer-to-PeerSocial Networks

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Web 2.0 ExamplesSocial Networks

FaceBookLinkedInTwitterYouTube

Social Publishing SoftwareBlogsWikisPodcasts

TechniquesSyndicationTaggingMashups

Virtual Environments

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Social Networks

Users interact and share information

Online communities emerge

Networks built around common interests, hobbies or causes.

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Facebook

Social Networking Website

Launched February 4, 2004

Membership initially limited to higher education students

Networks organized by city, workplace, school and region

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USGS on Facebook

USGS Group

Discussion

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USGS - Building Community

Discussion

Members

Content

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USGS - Fostering Collaboration

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USGS - Connecting People

Connecting on a personal

levelFinding

collaborative partners

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USGS - Expanding Outreach

Connecting with constituents

Using new channels to deliver

content

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Opportunities for Science?

Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of Practice

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Facebook

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Facebook

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LinkedIn

Social Networking Website

Launched May 2003

Fosters professional networking and collaboration

> 30 million users as of November 2008

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Your Network News

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Keep track

of your colleagues Find

CollaborationPartners

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Find Jobs

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Manage Contact Lists

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Keep up with your

colleagues.

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Learn what people think

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Connect People

FosterCollaboration

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Connect People

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Opportunities for Science?

Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of Practice

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Twitter

Social Networking Website

Launched October 2006

Micro-blogging service that allows users to send brief, text-based posts

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Who Uses Twitter?National Institutes of Health

Los Angeles Fire Department to Communicate During Natural Disasters(October 2007 Fires)

Higher Education to Alert Students (University of Texas)

Politicians to Alert Constituents(Edwards, Obama, Clinton)

Media Outlets to Break News (CNN)

NASA to Expand Outreach(Phoenix Mars Lander)

Reach New Audiences

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NASA Makes Extensive Use of Twitter

SMS Alerts

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NASA Makes Extensive Use of Twitter

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USGS Makes Extensive Use of Twitter

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USGS and Earthquake News

Blog Feeds to Twitter

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NIH uses Twitter

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Opportunities for Science?

Outreach

Public Engagement

Emergency Alerts

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YouTube

Social Networking Website

Launched in February 2005

Designed to facilitate sharing of video

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The NIH on YouTube

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The NIH on YouTube

from who?

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From Who?

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YouTube

Try to Control the Message

or at least, Contribute to the Cacophony

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What’s Interesting About YouTube?

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What’s Interesting About YouTube?subscribe

more from this user

similar videos

rate the videoshare the video

critique the video

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YouTube Channels - NIH Vodcasts

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YouTube Channels - USGS

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YouTube Channels - NASA

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YouTube Channels - Politicians

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Social Publishing Software

Users interact and share information

Online communities emerge

Networks built around common interests, hobbies or causes.

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Blogs

Syndicated Content

One to a Few Authors

Public Comments

Ease of Publication

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How can we use a blog?

Opinion

News

Calendar of Events

Distribution of Multimedia Content

Any Repetitive Item that can be Ordered by Date

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TSABlog

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- provides personal insights- great recruitment tool- connects volunteers

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NIH Researcher

Shares Data

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SI

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NEI

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Wikis

Hawaiian for “Fast”(40% faster!)

Collaborative Document Creation

Easy to Use

“Web Application”

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ConfluenceWiki

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Podcasts

Podcasts - multimedia by subscription (RSS)

Podcatchers - software that “aggregates” the podcasts (iTunes)

iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts

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Podcasts - Three Kinds

Audio Only

Audio and “Slides”

Audio and Video

Synchronize with Apple’s iMovie

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Why do a Podcast?

Cool and Contemporary

View “on the go”

Syndication/Subscription

Multiple Channels for Distribution

Alternative Learning

Photo Credit:http://thats-china.com/?m=200703

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How hard are they to do?

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Podcasting 101

Short and Focused - five minutes on a single topic, 20 - 30 minutes total

Descriptive Title

Interactive and Conversational

Good Sound Quality

Adequate Video Quality

SFMOMA Podcasts

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Publish and Distribute

Your Web Site

iTunes

iPodder

Podcast Alley

Odeo.com

YouTube

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NIH Podcasts

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NIH Vodcasts

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Techniques

Syndication

Tagging

Mashups

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RSS - Really Simple Syndication

Web Feed

Standardized format

Used to update blogs, news headlines and podcasts

Aggregates content from multiple sources

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Social Tagging

User generated taxonomy, i.e. Folksonomy

Collaborative tagging

Social indexing

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Social Bookmarking - Del.icio.us

user generated keywords: linux, ubuntu, open source, software, operating system

8838 other links to this resource

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Social Bookmarking - Del.icio.us

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Library of Congress and Flickr

LOC hopes to meet two goals:

1) expand access to collections2) enhance meta data

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Mashups

Web application

Combines data from multiple sources

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United States Holocaust Memorial MuseumGoogle Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.

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http://83.223.102.16/words/

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Virtual Worlds

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Virtual EnvironmentsUser interaction in a simulated environment

Real life attributes such as: economies, currency, employment, advertising, education

Social Interactivity

Immersive and compelling

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WhyvilleVirtual Learning Environment for Kids

Avatars allow kids to interact.

Virtual Docents allow teachers to

interact.

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Kids learn about the epidemics and vaccines.

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Networked Environment

Created by its Residents

Not a Game... No Goals or Restrictions

Immersion and Interaction

Second Life

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Second Life - Statistics

Latest Second Life Economic Statistics as of 6/18/2008 Resident Activity Residents Logged-In During Last 7 Days 462,794 Residents Logged-In During Last 30 Days 843,515

Total Residents 14,043,707 Currency LindeX Dollar Exchange (average): L$250 / US$1.00 Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates.

Source: http://secondlife.com/whatis/economy_stats.php

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Second Life

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Second Life

Second Life is a 3D platform that can be used for:

Presenting, promoting, and selling content to a broad online audience

Collaborating and communicating in real time between multiple participants

Researching new concepts/productsTraining and educating in spaces

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Second LifeWhat are public institutions doing in second life?

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NASA/JPL

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“Any sufficiently advanced technology is indistinguishable from magic.”

Arthur C. Clark(1917 - 2008)

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What does the future look like?

You will never be lost.

You will always know where your friends are.

You will never lose anything important.

You will be surrounded by Magic.

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How will this happen?

Mobile Computing

Wearable Computing

Pervasive Wireless Technology

Pervasive Exchange of Data

Interoperability and Standards

Ever Increasing Processor Speeds

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Where is the NIH going?Dashboards “aggregate” content.

Content will be related to geospatial coordinates.

NIH Staff will be able to easily manage resources across the world.

Dashboards will evolve into “virtual overlays”.

Staff will have access to geospatial data from everywhere.

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Source of preceding images: Richardbanks.com

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http://www.slideshare.net/jcoireangus