nightsbridge 2012
DESCRIPTION
Presentation by Theresa Emerick of Nightsbridge at the 3rd E-Tourism East Africa Conference- March 2012TRANSCRIPT
Real%me Reserva%ons& Online Distribu%on
Build your e-marketing bridge
Connect yourself to potential guests
- Visibility- Availability- Bookability
To use the power of the web and social media, you need to solve these problems:
Connect room nights
Marketing Channels
Guesthouseor Hotel
Guests
Hotel A
Marketing Channels
Lodge BHotel C
Hotel D
Rates & Inventory Management
One entry updates all.
Why bother with online booking on my own site?
All your marke%ng efforts drive traffic to your site.
When they find you, how long does it take to book with you?
You might be asleep...
On email or phone, you might lose the “response” race.
Availability Check
Confirm Selection
Pay Online
And mobile booking form...
Who is usingonline booking?
Are guests ready & willing to pay online?
“Never let your ads write cheques your
website can’t cash.”
Avinash Kaushik
18 clients:785 online bookings = US $530 000
What's the point of linking to Online Travel Agents?
YOUR GUEST HOUSE / B&B / HOTEL / ACTIVITY
23
OTAs can grow your business –But they need availability updates:Real%me Bookings Only.
Update extranet manually....
Becomes difficult if you have many sites to update.
Rates & Inventory Management
One entry updates all.
Some Local Examples
Two sets of rates -Dual currency.
Allocation
PropertyManagement
Room type categories.
Availability calendar.
As an Agent or Web Site,how do I integrate?
Hotel A
Marketing Channels
Lodge BHotel C
Hotel D
Easy integration white label or
XML for agents or sites.
And now for Ac%vi%es too...
Marketing Channels
Day trips / Tours
Booking flow
Email booking
Phone booking
sms
Booking flow
Email booking
Phone booking
sms
Booking flow
Email booking
Phone booking
sms
IN SUMMARY:
• Offer AVAILABILITY options on your site so you don’t miss bookings.
• Increase your VISIBILITY by joining top web sites.
• Make sure of your BOOKABILITY by offering payment options.
• Use SOCIAL MEDIA to connect & get known.
