nielsen @plan quick cards

NielseN@PlaNQuick cards

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NielseN @PlaN MethodologyNielsen @Plan is Nielsen’s media planning, buying and selling tool. It provides users with a better understanding of where particular audiences surf online, as well as a site’s demographic and psychographic make-up. Data is released on a quarterly basis. Nielsen @Plan data is derived from two sources. The first source is an Internet survey distributed to 9,000 adults quarterly who are at least 18 years old and have been online in the past 30 days. These respondents provide in-depth information about their demographics, lifestyles, and buying preferences. The second source is the age 18+ portion of the Nielsen NetView panel, which includes approximately 130,000 participants. The data from the Nielsen @Plan survey is then fused with the Nielsen NetView online panel-based data to create a far-reaching and diverse sample of the adult universe.

NielseN @PlaN hierarchyNielsen @Plan utilizes the same three-tier hierarchy as Nielsen NetView, called Nielsen MarketView. The reporting levels are as follows: • Parent (P): A consolidation or group of businesses that are

owned by a parent company; a parent contains at least one brand

• Brand (B): An operating unit or subsidiary of a parent company; a brand may contain channels

• channel (c): A website with editorial content that focuses on a specific view of interest, i.e. news, sports, or entertainment

• domain (d) and subdomain (s): Most granular reporting levels of websites; they comprise brands and channels

• Nielsen @Plan Network (N): Publisher-defined vertical that can be viewed by all Nielsen @Plan subscribers

• Nielsen NetView custom roll-up (r): Publisher-defined vertical from NetView that also shows up in @Plan

Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 2

logiN aNd hoMePage [email protected]

1. Go to: https://answers.nielsen.comFirst time users click the Forgotten Password? link to retrieve password

2. Select Nielsen Online tab

3. Click @Plan

4. Press Create a New Report button on the Homepage to begin creating targets, lists, and reports

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My saved info menu contains folders with saved targets, lists, and reports

My session info contains folders with targets and lists that are created and used in the current session

group saved info contains folders with targets and lists that are shared by employees from the same company

account settings gives users the option to change the data release in the Profile and Preferences section. In the Scheduled Reports section, clients

can build, revise, or delete scheduled reports

The help menu contains the Help Center, which provides tips and tricks for navigating the tool

recently run reports displays the 10 most recently run reports in Nielsen @Plan

My @Plan inbox displays scheduled reports, delivery notifications, and long-running reports (reports that take more than a minute to load)


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search Mode BroWse Mode

Type in desired profile points and sites to search and add to your targets and lists

The default search setting is all entities, which includes brands, channels, NetView Custom Roll-ups and @Plan Networks. all sites include everything in All Entities plus parents, domains, subdomains, and applications

This mode allows you to peruse through categories and subcategories of profile points and sites to add to your targets and lists

A single click adds a profile point or site to the expression canvas

defiNe targets/lists screeN

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create a group allows user to group items as desired, using parentheses around AND/OR conditions

clear all deletes all target or list items from the expression canvas with a single click

expand allows user to view items in the expression canvas that do not fit on the screen

audience Validity Meter:

green: Availability of sample data to generate results is above 30

yellow: Availability of sample data to generate results is between 10 and 29

red: Availability of sample data to generate results is below 10

add target (list) to session adds target or list to My Session Info menu for use in current session

save target (list) adds target or list to My Saved Info menu for use in future sessions

share target (list) adds the target or list to the Group Saved Info menu

auto grouping automatically groups items by their AND/OR conditions with parentheses

Press continue to select report to move to the Select Report screen or add a target/list to My Session Info

defiNe targets/lists screeN

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Market siziNg rePortThe Market Sizing report displays the overall size of a target audience or a site

select report screen

1. Select Market sizing report

2. Choose desired target(s) from select the targets for your report

3. Select desired report metrics from select your report Metrics menu; US Population Composition Percentage is not selected by default for this report

4. Click continue to View your results

understanding report Metrics:

composition %: The percentage of the entire online adult population that falls into a target audience or visits a particular site

unique audience: The total number of people that fall into a target audience or visit a particular site

us Population composition: The percentage of the US population (online and offline) that falls into a target audience or visits a particular site

1.1% of the online adult population is comprised of females living in Houston

The online adult population is comprised of 1,792,000 females living in Houston

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oPtiMiziNg rePortThe Optimizing report displays the websites that a given target audience is most likely to visit


1. Select optimizing report


3. Select all categories or a particular category/subcategory of sites

4. Select desired report metrics from select your report Metrics menu


13.2% of the San Francisco Giants website’s visitors are females, 18-34 who live in San Francisco

69,000 visitors on the San Francisco Giants website are females, 18-34 who

live in San Francisco


composition %: The percentage of website visitors that fall into a target audience

unique audience: The total number of people in a target audience that visit a particular website

index: The probability that the target audience will visit a particular website when compared to the overall online adult population

coverage: The percentage of the target audience that the website reaches

You are 951% more likely to see a female, 18-34 from San Francisco on the San Francisco Giants website than the online average

The San Francisco Giants website reaches 3.3% of all females, 18-34 who live in San Francisco

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[email protected] rePortThe Profiling report displays the online and offline behaviors of a target audience or website visitors


1. Select Profiling report


3. Select all categories or a particular category/subcategory of profile points

4. Select desired report metrics from select your report Metrics menu; US Population Composition Percentage and Index metrics are not selected by default for this report



composition %: The percentage of website visitors or target audience members that exhibit a given behavior

unique audience: The total number of website visitors or target audience members that exhibit a given behavior

index: The probability that website visitors or target audience members will exhibit a given behavior when compared to the overall online adult population

coverage: The reach percentage of website visitors or target audience members that exhibit a given behavior

rank: Displays site rank for a particular profile point when compared to all sites in a list

Site 1 reaches 80.4% of females

Site 1 ranks 2nd when compared to all sites in the list

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Site 1 visitors are 2% more likely to be female than the online average

55% of Site 1 audience is female


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segMeNt ProfiliNg rePortThe Segment Profiling report provides a comparison of target audiences; it also allows users to cross-tab targets with sites


1. Select segment Profiling report

2. Choose desired target(s) for rows and columns from select the targets for your report

3. Select desired report metrics from select your report Metrics menu

4. Click continue to View your results 1.1% of Site 1 visitors are females who live in Houston

understanding report Metrics:horizontal Percent: The percentage of the item in the row (i.e. target audience) that also falls in the item in the column (i.e. website)

Vertical Percent: The percentage of the item in the column (i.e. website) that also falls in the item in the row (i.e. target audience)

unique audience: The total number of website visitors or target audience members that comprise a target

horizontal index: The probability that a target audience member will visit a website or fall into a target

Vertical index: The probability that a website visitor or target audience member will fall into a target

Site 1 visitors are 3% more likely to be females living in Houston, when compared to the overall online average

Houston females are 3% more likely to be Site 1 visitors than the average online user

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81.3% of females who live in Houston have visited Site 1


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VisualizatioNs, exPorts aNd filteriNg results

Clients can select and display search results visually with bar, pie or bubble charts

Users can export results as easy-to-read and editable Microsoft Excel files

Click the drop-down arrow located in the bottom left-hand corner of the header column to filter results: greater than, less than, or Within range

Use the arrows located in the right-hand side of each column to sort search results in ascending or descending order


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saVe rePort

1. Click save report

2. Name your report and save it in the folder of your choice

3. Receive confirmation that your report has been saved

schedule aNd retrieVe saVed rePort1. Click on the account settings

menu and select Schedule Reports

2. Select the desired report

3. Click accept

4. You can retrieve scheduled reports in the Inbox on the Homepage with each quarterly data release

5. You can schedule up to ten reports

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nielsen @plan quick cards

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