Nielsen Book offers a full complement of research services for the Children's Book Industry. Publishers who are subscribers to one of Nielsen's Chi ldren's Book Market Research Packages receive substantial discounts on The Nielsen Chi ldren's Book Summit. To take advantage of these offers, please contact jonathan.stolper@nielsen.com. Nielsen Chi ldren's Industry Tracker Service - $4,000 Everything you and your company need to stay in touch with the pulse of the children's book market. Includes quarterly landscape reports, as well as the Nielsen Annual Chi ldren's Book Industry Report , which draws on Bookscan, Pubtrack Digital, and the deep research of Books & Consumers to deliver the market's most cohesive and definitive analysis of the year in review and key business trends. As a bonus, this subscription also includes two complementary tickets to Nielsen's Chi ldren's Book Summit, held annually in December, a $2,000 value. Includes:

• 2014 Nielsen Annual Chi ldren's Book Industry Report (drawn from domestic and International BookScan, PubTrack, Pubtrack Digital, and Books & Consumers data)

• 2015 Quarterly Children’s Market Landscape Updates - Trends in children’s purchasing from the Nielsen’s Books & Consumers Tracker

• An invitation to a trend analysis conference call with Nielsen Industry analysts • TWO Complimentary Tickets to the Nielsen Children’s Book Summit (a

$2,000 value)

• 20% discount off additional tickets to the annual Nielsen Chi ldren’s Book Summit

Great for: • Small to medium sized publishers • Content developers who work in book-related industries • Industry Associations & Library Service Organizations

Base Chi ldren's Book Consumer Research Package - $10,000 In order to stay in front of today’s fast-moving shifts in content, technology, and consumer behavior, it is important to understand the decision-making of book consumers in real-time. With this subscription, Nielsen researchers will work twice annually with subscribers to tailor and field a custom question set directly related to their own business factors. A publisher can segment and poll a nationally representative sample of up to 3,000 book buyers on a wide variety of questions that drive their business—from brand awareness, to purchasing factors, and much, much more. Findings will be presented twice a year in a custom deck along with expert analysis. As a bonus, this subscription also includes three complementary tickets to the Nielsen's Chi ldren's Book Summit, held annually in December, a $3,000 value. Includes all of the Industry Tracker benefits plus:

• 10 Annual Direct-to-Consumer Proprietary Research Questions: 5 questions per each wave of the Children’s Survey (October & March)

• Two custom presentation decks of proprietary research results plus a half-year industry trend analysis (May)

• The addition of a guest, giving subscribers THREE Complimentary Tickets to the Nielsen Chi ldren’s Book Summit (a $3,000 value)

• 30% discount off additional tickets to the annual Nielsen Chi ldren’s Book Summit

Great for: • Medium to large size publishers • Children’s media companies • Organizations who license children’s properties • Children’s app & game developers

Premier Chi ldren's Book Consumer Research Package - $15,000 This subscription really takes children’s book research to the next level. In addition to an expansion of the question-set, participating subscribers can work with Nielsen researchers to tailor the core question set, as well as get access to the full raw data-set for in-house analysis. With this subscription, Nielsen researchers will work twice annually with subscribers to tailor and field an expanded custom question set directly related to their own business factors. A publisher can segment and poll a nationally representative sample of up to 3,000 book buyers on a wide variety of questions that drive their business—from brand awareness, to purchasing factors, and much, much more. Findings will be presented twice a year in a custom deck along with expert analysis. As a bonus, this subscription also includes four complementary tickets to Nielsen's Chi ldren's Book Summit, held annually in December, a $4,000 value. Includes all of the Base Consumer Research benefits PLUS:

• The addition of 6 more proprietary questions giving subscribers 16 Annual Direct-to-Consumer Proprietary Research Questions: 8 questions per each wave of the Children’s Survey (October & March)

• Two custom presentation decks of proprietary research results plus a half-year industry trend analysis (May)

• Input into the core question set of the Children’s Survey Project • Annual in-house presentation by Nielsen Book Experts with analysis of Books

and Consumers research, results, and proprietary questions. • The addition of a guest, giving subscribers FOUR Complimentary Tickets to the

Nielsen Chi ldren’s Book Summit (a $4,000 value) • 50% discount off additional tickets to the Nielsen Children’s Book Summit

Great for: • Large publishers with internal data teams • Large media companies with substantial children’s properties • Third-party research groups working on children’s consumer projects