nicwars - a gamified quit smoking initiative

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A Gamified Quit Smoking Initiative by Rajesh Shenoy @rajeshshenoy28

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NicWars Game Concept is my attempt to Gamify for Solution of the Problem of Smoking. Smoking is the Single Largest Preventable cause of disease and premature death. Based on a research from WHO, Tobacco users need help to Quit and most users want to Quit. The research also states that Counselling and medication can more than double the chance that a smoker who tries to Quit will actually succeed. NicWars is a game concept that attempts to assist people to help their smoker friends and colleagues quit smoking, slowly, steadily and surely.

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Page 1: NicWars - A Gamified Quit Smoking Initiative

A Gamified Quit Smoking Initiativeby

Rajesh Shenoy@rajeshshenoy28

Page 2: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 2

The Bitter Truth!

Tobacco kills 6 million people each year

Smoking related diseases cost the US $150 Billion each year

Every Cigarette smoked cuts about

5 Minutes of the smoker’s life

Second Hand Smoke kills

6,00,000 people each year

Heart Disease is the leading cause of death in

smokers.

Cigarette Smoke contains more

than 4,000 poisonous & carcinogenic chemicals

Every 8 Seconds someone dies of Tobacco use

Page 3: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 3

Smoking affects every part of the human body !!!

Page 4: NicWars - A Gamified Quit Smoking Initiative

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But, there is Hope…

Smoking is the single largest

PREVENTABLE Cause of Disease and

Death

Among the smokers who are aware of the dangers

of tobacco, most WANT to QUIT

COUNSELLING and

medication can more than DOUBLE the

chance that a smoker who

tries to quit will SUCCEEDSource: WHO

Page 5: NicWars - A Gamified Quit Smoking Initiative

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… and How Gamification Helps pg1

• A non-smoker takes up a social cause to help a friend quit smoking. BE THE HERO.

• The non-smoker, invites the smoker to join a game. He also invites other folks to join in to encourage the smoker to quit smoking. COMMUNITY.

• The smoker Abstains from Nicotine during his chosen short periods each day over a week. AUTONOMY, CHALLENGE.

• Each challenge overcome, the Folks applaud, this encourages the Smoker to make Progress. FRIENDS.

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… and How Gamification Helps pg2

• Each level overcome, smoker earns a Warrior Status and Badge. BADGES, PROGRESSION TO MASTERY.

• Non Smoker Leaderboards (number of smokers being converted) & Smoker Leaderboards (levels cleared). LEADERBOARDS.

• Once a Smoker is converted, he can help another Smoker Friend to Quit – this way, the chances of him getting back to Nicotine are reduced. BE THE HERO.

• When people quit smoking, others will know, more smokers will fight the NicWars and WIN !!!.

Gamified by Rajesh Shenoy

Page 7: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 7

Help a friend… Make a DifferencePlayer takes Smoke Free Hours & Days

ChallengesInvite your smoker friend/player & you earn the Guru Badge

to the rescue… Player completes a challenge & earns a

Warrior Badge

Player chooses own Smoke Free time

Earn more Warrior badges as player

levels up

After player Quits completely, help

someone else

Page 8: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 8

Help a friend… Make a DifferencePlayer takes Smoke Free Hours & Days

ChallengesInvite your smoker friend/player & you earn the Guru Badge

to the rescue… Player completes a challenge & earns a

Warrior Badge

Player chooses own Smoke Free time

Earn more Warrior badges as player

levels up

After player Quits completely, help

someone else

Page 9: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 9

Help a friend… Make a DifferencePlayer takes Smoke Free Hours & Days

ChallengesInvite your smoker friend/player & you earn the Guru Badge

to the rescue… Player completes a challenge & earns a

Warrior Badge

Player chooses own Smoke Free time

Earn more Warrior badges as player

levels up

After player Quits completely, help

someone else

Page 10: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 10

Help a friend… Make a DifferencePlayer takes Smoke Free Hours & Days

ChallengesInvite your smoker friend/player & you earn the Guru Badge

to the rescue… Player completes a challenge & earns a

Warrior Badge

Player chooses own Smoke Free time

Earn more Warrior badges as player

levels up

After player Quits completely, help

someone else

Page 11: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 11

Help a friend… Make a DifferencePlayer takes Smoke Free Hours & Days

ChallengesInvite your smoker friend/player & you earn the Guru Badge

to the rescue… Player completes a challenge & earns a

Warrior Badge

Player chooses own Smoke Free time

Earn more Warrior badges as player

levels up

After player Quits completely, help

someone else

Page 12: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 12

Help a friend… Make a DifferencePlayer takes Smoke Free Hours & Days

ChallengesInvite your smoker friend/player & you earn the Guru Badge

to the rescue… Player completes a challenge & earns a

Warrior Badge

Player chooses own Smoke Free time

Earn more Warrior badges as player

levels up

After player Quits completely, help

someone else

Page 13: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 13

Help a friend… Make a DifferencePlayer takes Smoke Free Hours & Days

ChallengesInvite your smoker friend/player & you earn the Guru Badge

to the rescue… Player completes a challenge & earns a

Warrior Badge

Player chooses own Smoke Free time

Earn more Warrior badges as player

levels up

After player Quits completely, help

someone else

Page 14: NicWars - A Gamified Quit Smoking Initiative

Apache

Ninja

Spartan

VikingAztec

Knight

Legionary

Samurai

The warriors fighting the NicWars

Page 15: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 15

NicWars – Challenges & Leveling Up

Page 16: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 16

NicWars – Challenges & Leveling Up

Page 17: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 17

NicWars – Challenges & Leveling Up

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Gamified by Rajesh Shenoy 18

The NicWars StoryThe Folks

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Congrats!

Good Work!

Awesome!

Badge Unlocked

STARTHERE

Page 19: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 19

The NicWars StoryThe Folks

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Congrats!

Good Work!

Awesome!

Badge Unlocked

Page 20: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 20

The NicWars StoryThe Folks

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Congrats!

Good Work!

Awesome!

Badge Unlocked

Page 21: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 21

The NicWars StoryThe Folks

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Congrats!

Good Work!

Awesome!

Badge Unlocked

Page 22: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 22

The NicWars StoryThe Folks

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Congrats!

Good Work!

Awesome!

Badge Unlocked

Page 23: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 23

The NicWars Story

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Congrats!

Good Work!

Awesome!

Badge Unlocked

The Folks

Page 24: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 24

The NicWars Story

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Congrats!

Good Work!

Awesome!

Badge Unlocked

The Folks

Page 25: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 25

The NicWars Story

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Badge Unlocked

The Folks

Congrats!

Good Work!

Awesome!

Page 26: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 26

The NicWars Story

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge Challenge

Completed

Badge Unlocked

The Folks

Congrats!

Good Work!

Awesome!

Page 27: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 27

The NicWars Story

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Badge Unlocked

The Folks

Congrats!

Good Work!

Awesome!

Challenge Completed

Page 28: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 28

The NicWars Story

The Player

The Guru

Invite

Accept

Accept

Invite

Take the Challenge

Challenge Completed

Badge Unlocked

The Folks

Congrats!

Good Work!

Awesome!

Page 29: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 29

The Guru LeaderboardPlayer Aztec Legionary Apache Samurai Ninja Viking Spartan Knight Guru

Aaron 4 3 2 3 10

Caleb 3 3

Bala 5 8

Dan 3 1 2

Sherry 4

Anna 1 1 1 1 1

Archie 3 1 2

Betty 2 1

• Shows the number of people the Guru is working on at any given time.• The leader has the maximum number of graduated Guru’s.

10

2

3

32

5

3

3

4

Page 30: NicWars - A Gamified Quit Smoking Initiative

Gamified by Rajesh Shenoy 30

The Warrior Leaderboard

Player Aztec Legionary Apache Samurai Ninja Viking Spartan Knight Guru

John Jack Tom Kelly Mac

• shows the progress of each warrior.

Page 31: NicWars - A Gamified Quit Smoking Initiative

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The Warrior Leaderboard

Player Aztec Legionary Apache Samurai Ninja Viking Spartan Knight Guru

John Jack Tom Kelly Mac

• shows the progress of each warrior.

BADGES TO BE EARNED

BADGES EARNED

Page 32: NicWars - A Gamified Quit Smoking Initiative

32

About Me

Rajesh Shenoy• 18 years experience in Software Delivery

and Quality Assurance. Have been studying and researching on Gamification for the past few months. I am very interested to use these techniques to enhance Employee & Consumer Engagement and Personal Well being.

• NicWars is my attempt to Gamify the “Quit Smoking” Initiative.

• Email: [email protected]• @rajeshshenoy28

Gamified by Rajesh Shenoy

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NOTES

The following slides provide more information on the gamification aspects of the game

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Notes pg1

• Bartle’s Player Types– Socializer– Achiever

• Game Mechanics in play– Badges– Challenges– Progression To Mastery– Leaderboard– Feedback– Be the Hero

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Notes pg2

• Autonomy for the Smoker, he can choose the Smoke Free Hours in the day.

• There is an option of Boo’ing by the Guru and the Folks, if the Warrior cheats.

• A Cheating Warrior may be demoted by the Folks and the Guru because he brings dishonor to the clan.

• Once a Smoker reaches the Guru level, he will be encouraged to accept a smoker to convert. This way the social pressure keeps him away from cigarettes

Page 36: NicWars - A Gamified Quit Smoking Initiative

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Notes pg3

• The Empty Bar Problem, will be resolved by self motivated Smokers (Achievers), who can take up the challenges and level up. The Social Good will motivate them to further the cause and get more people to play the game.

• This project has been created for completion of the Gamification Level 2 Course.

• I have googled and downloaded the pictures used in this presentation, Copyright belongs to the respective owners, infringement is not intended.