Brand Overview

As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course, royals.

The Australian Women’s Weekly is the

country’s most loved and iconic magazine, shaping the lives of

Australian women for over 80 years and earning a special

place in the heart of the nation.

Combining agenda setting news stories with in-depth celebrity and

real-life features, unparalleled royal coverage and a legendary

lifestyle and food offering, integrity and quality are the heart of all The Weekly does and is the key to its enduring success.

Nicole Byers EDITOR-IN-CHIEF

Nicole Byers EDITOR-IN-CHIEF

In a media career spanning over 20 years, Nicole Byers has worked across a number of high profile weekly and monthly magazines both in Australia and the UK – including monthly titles New Woman, SHE and B Magazine as well as music monthly Ministry. Cutting her teeth as a sub-editor, writer and entertainment editor,for the past 10 years Nicole has edited many of the country’s most successful weekly titles, including TV WEEK, NW, Woman’s Day and OK! Magazine. Nicole has been Editor of OK! Magazine for the past seven years and Editor-in-Chief across NW and OK! Australia since 2014, a role that has encompassed print, digital and social platforms across these two well- loved brands.

Michael SheatherNEWS EDITOR

Micheal has been writing for The Australian Women’s Weekly for more than seven years. He makes a significant contribution to the news content of the publication with exclusive celebrity interviews and important Australian stories. Michael was the first journalist to interview Stuart Diver after he was rescued from the Thredbo disaster site back 1997.

He has interviewed every Australian PM since John Gorton, with the singular exception of Malcolm Turnbull.

Michael has been highly commended in his career most recently winning Publishers Australia Journalist of the Year 2014, Finalist Publish Australia Journalist of the Year 2015, Finalist Publish Australia Single Story of the Year 2015, Runner-up, Publish Australia Journalist of the Year 2015 and Winner, Publish Australia Single Story of the Year 2015.

Juliet RiedenEDITOR

Editor of The Australian Women’s Weekly and Managing Editor of The Australian Women’s Weekly one shots on subjects ranging from health, to homes, royals, food, colouring in and finance, Juliet is also the magazine’s Royal Correspondent, books editor and edited its 80th birthday souvenir issue.

At The Weekly in addition to her Editor responsibilities, Juliet has forged impeccable contacts, especially with the royal families in Denmark and the UK and scored global exclusives with HRH Prince Charles and Crown Princess Mary. Juliet’s other exclusive interviews include Magda Szubanski, Maggie Tabberer, Dame Helen Mirren, Julianne Moore, Susan Duncan and more. Juliet’s investigation into Australia’s Hillsong Church was nominated in the 2016 Publish Awards.

Sharon HuntBEAUTY AND HEALTH EDITOR

After over a decade in the Australian magazine industry, Sharon Hunt joined The Australian Women’s Weekly as Beauty and Health Editor.

Her career began with a beauty internship at Girlfriend magazine and she then stepped into the Beauty & Lifestyle Editor role at OK! magazine. In 2012 Sharon was awarded a Beauty Directory Star Award for her work.

Sharon next worked as a freelance journalist, covering entertainment, celebrity and human interest – in addition to beauty and health. Over this five year period, her work appeared in titles including TV WEEK, NW and Woman’s Day.

Sharon is also an engaging presenter and has appeared in live presentations and television segments.

PROFILESEditorial

Mattie CronanSTYLE DIRECTOR

Mattie started her tenure with The Australian Women’s Weekly in 2011, and appointed as Style Director in 2013, Mattie continues to lead the fashion team to create concepts for the fashion pages, celebrity shoots and covers – bringing the pages to life.

Growing up in a family of dress makers led Mattie to study Fashion Design at the prestigious East Sydney Fashion Design Studio. After meeting Judith Cook (former InStyle and AWW Style Director) Mattie decided to move into the world of publishing and magazines, a career that has spanned over 13 years.

Mattie has had many great achievements as Style Director at The Weekly. Most notably working as the stylist and the creative vision for the 80th Birthday special Issue cover with Crown Princess Mary photographed in Denmark, a cover which won the team a Maggie award for the Best Lifestyle Cover in 2013.

Fran Abdallaoui FOOD DIRECTOR

After graduating with a diploma in Home Economics from East Sydney TAFE, Fran began her career freelancing for several well-known Australian food writers. She joined Baur Media way back in 1994 as a young home economist in The Weekly’s world famousTest Kitchen, where she honed her recipe development skills under the guidance of her mentor, Test Kitchen and Editorial Director, Pamela Clark.

Fran later worked with AWW Cookbooks as Assistant Food Editor and joined The Weekly’s magazine food team in 1999 as Deputy Food Editor. After gaining practical experience in all aspects of food publishing (from the ground up), she was appointed Senior Food Editor and then promoted to Food Director. Fran enthuses, “This really is my dream job, I love The Weekly, it is such an iconic Australian magazine put together by an extremely talented group of professionals.”

Michele CranstonFOOD EDITOR-AT-LARGE

Michele Cranston has been cooking and styling for 20 years in a career that has included working in various restaurants, setting up an acclaimed café, cooking creatively for a food production company in London and writing about food.

Michele originally trained as a visual artist but her love of food soon took her into the world of restaurants and food media. She was the Food Editor at Marie Claire magazine for five years and has just completed her 11th Marie Claire cookbook. She is presently the Food Editor-At-Large at The Australian Women’s Weekly, a position she has held for the past three years.

As well as writing, she is a freelance food stylist working in areas as diverse as magazines, television commercials and advertising.

Professor Kerryn Phelps MEDICAL PRACTITIONER

Professor Kerryn Phelps is Adjunct Professor at Sydney University in the Faculty of Medicine in the Schools of Public Health and General Practice.

Professor Phelps has been a familiar face to many Australians over the last 20 years during which time she has appeared regularly on television, radio and in the print media informing the Australian public on important health issues.

Professor Phelps has been the medical practitioner for The Australian Women’s Weekly for over 15 years, and she also writes regular political commentary for Medical Observer Magazine and Australian Wine Selector Magazine.

Pamela ClarkEDITORIAL AND FOOD DIRECTOR, COOKBOOKS

With over 35 years at The Australian Women’s Weekly Cookbooks, it’s no wonder Pamela Clark is a household name in Australian cooking.

If you’ve ever cooked or baked, chances are you were using a recipe tested by Pamela. These triple tested cookbooks are staples in many Australian homes.

Pamela started off as chief home economist in the AWW Test Kitchen making sure the recipes worked and were triple tested. This included working on some of the classics such as Chinese Cooking Class Cookbook, The Original Australian Women's Weekly Cookbook and the book that everyone has a story about, The Children’s Birthday Cake Book. Since then Pamela has remained close to the famous Test Kitchen in various roles.

Today, Pamela is the Editorial and Food Director of The Australian Women’s Weekly Cookbooks, producing over 40 cookbooks a year.

PROFILESEditorial

BEAUTYWhat’s in? What’s out? And how do I look 10

years younger? The Weekly seeks the answers from leading experts around the world, and translates

all the trends for our readers.

HOMESA woman’s home is her castle. With inspiring at-home articles, clever craft and great buys for all budgets, our homes pages are growing

in popularity.

TRAVELWho doesn’t dream about travel? As the nation

embraces cruising with a passion, so does The Weekly. Every month, we feature a cruising story

along with the latest in travel news.

FINANCEMoney makes the world go round – and our money

page ensures you make the most of what you have. With our leading expert Pam Walkley, founding

editor of Money magazine, all your questions about building wealth will be answered.

NEWSThe first 100 pages of each magazine are devoted to the news, royal and celebrity stories that readers count on each month. We interview the leading experts, the newsmakers, the politicians and the stars – plus real people with the nation’s most compelling stories.

FASHIONWe present inspirational but wearable and affordable fashion, using models of all ages and sizes. From stunning feature shoots to flat-lay wardrobe inspiration, we have our reader’s fashion needs covered.

HEALTH Our readers demand credible, factual and up-to-date information on health. That is why we have Australia’s best-known doctor, Professor Kerryn Phelps, as our medical expert.

FOOD With more than 30 pages of recipes per month, The Weekly’s food pages are a favourite among readers. The emphasis is on delicious recipes that don’t cause stress – there are no complicated ingredients, and use only fresh, seasonal and delicious items you can find in every supermarket. Our pages feature the nation’s most-loved cooks Maggie Beer and Julie Goodwin.

PILLARSEditorial

CHRISTMAS WITH THE WEEKLY: Christmas with the Weekly is truly an integrated

multi- platform sponsorship opportunity. We create a path to purchase by de- coding Christmas, talking directly to

millions of main grocery buyers across TV, Print, Social and Digital channels, headlined and presented with the trusted

brand advocacy of The Australian  Women's Weekly.

Christmas content matches consumer holiday needs and covers baking, entertaining, fashion,

gifts, homes and decorating.

Objectives: · To search for the next upcoming generation of

Australian women, aged 18-34 who are doing inspiring things in the community to benefit others.

· Align The Weekly with a younger reader/audience,remain relatable to younger audience.

THE HIGH TEA PARTY:Australia's biggest magazine brand The Australian Women's Weekly will be partnering with Australia's biggest high tea event series, The High Tea Party.

This series of sell-out events are scheduled to appear across 6 major cities with over 30,000 guests.

Tickets will be available for guest's to enjoy a decadent ballroom high tea with complimentary experiences including

beauty treatments, and fashion shows with each guest receiving a copy of The Australian Women's Weekly.

There will be boutique market stalls for guest's to enjoy a day of shopping and leave with a gift bag

with an abundance of samples.

PILLARSEditorial

WOMEN OF THE FUTURE:The Australian Women’s Weekly, Women of the Future

campaign celebrates young women determined to make a difference in Australia’s future across a variety of industries.

In its 5th year the prize bursary is open to women 18 – 34 years old and the prize pool totalled at

$100,000 shared amongst 3 winners.

Our winners were judged by a high profile panel of Australia’s most influential women including, Lisa Wilkinson (Co-host,

Today Show), Lucy Turnbull (Businesswoman, lawyer and wife of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign

Minister) and Olivia Wirth (Qantas Group Executive).

Australia’s first female Governor-General is Patron of the Women of the Future Awards, the Hon. Dame Quentin Bryce,

the awards is then celebrated with 100 other influential leaders, national legends and high profile stars attended the

Women of the Future luncheon to recognise and acknowledge the finalists and their achievements.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS

Fashion HOLIDAY RESORT Fashion

LINGERIE SPECIAL

NEW SEASON OCCASIONAL

WEAR

NAUTICAL COLOURS

—Autumn

Accessories

WINTER LAYERING

TEXTURE & MIXING PRINTS

—Best Winter

Coats

LAYERING IN PASTELS

—Winter shoes

STATEMENT JEWELLERY

—Classics &

Colour

DENIM SPECIAL

—Accessories -

Bags, Hats and Scarves

RESORT WEAR —

Swimwear/ Destination

Outfits

SWIMWEAR & cover ups

PARTY/ OCCASION DRESSING

Beauty NAIL SPECIAL New tools &

Colours

BEAUTY MAKEOVERS

HAIR TRENDS SLEEPING BEAUTY

Night Treatments For

Your Skin

LASER TREATMENTS

WINTER SKIN

BEST BEAUTY BUYS

On A Budget

BEAUTY OILS SKINCARE FOR ALL AGES

20s – 60s

MAKE-UP FOR MATURE SKIN

HAIR LOSS & THINNING

—Anti-Aging Medicine

SUMMER READY

Health SKIN CANCER ANTI-AGEING DIET

SUPERFOODS BOOST YOUR BONE HEALTH

GRATITUDE THERAPY

BOOST YOUR BRAIN HEALTH

THROUGH DIET

CHRONIC FATIGUE

SYNDROME

GARDENING for Health & Happiness

CHILDHOOD OBESITY

CHIRO VS OSTEO VS

PHYSIO

CHRONIC PAIN

Food CHRISTMAS LEFTOVERS

—Healthy

Summer Salads

FAST FAMILY DINNERS

—Back to School

Lunchboxes

PASTRY DESSERTS

—Mexican Special

—Vegetarian

EASTER LONG SUNDAY LUNCH

—

MOTHER’S DAY LUNCH

—International

—Soups, Quick

Winter Dinners

ROAST SPECIAL

—Fresh

Winter Fruits—

Fresh Pasta

FAMILY FAVOURITES

20 MINUTE DINNERS

—Seasonal Seafood

—Gluten-Free

Baking

EASY TRAY BAKE

DINNERS—

2 Meals for 1—

Meatball Special

—Kids' Party Fun

SPRING DINNERS

—6 Ways with

Chicken—

On The Grill—

Cake Special

ASIAN FAVOURITES

—Weekend Lunch

—Halloween

Special—

Superfoods Juices

BUMPERChristmas

Baking special

BUMPER Christmas

Entertaining issue

CALENDAR 2018Editorial

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS

Travel TBC TBC TBC TBC TBC

Homes NATIVE AUSTRALIAN

GARDENS

BEDROOMS KITCHENS EASTER CRAFT

—Tile Special

DECORATIVE PLATES

HOW TO MOVE YOUR GARDEN

When You Move House

CRAFT —

Get Ready For Christmas

—Prepare Your Garden For

Your Holiday

Finance REVERSE MORTGAGES

GUIDE

GOOD DEBT VS BAD DEBT

Lifestyle ASTROLOGY SPECIAL

CALENDAR 2018Editorial

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS

Themes THE BODY ISSUE

EASTER ISSUE

Major Properties

CHRISTMAS TV SHOW

Reader Events HIGH TEA

One-shot editions

HEALTH FOOD

FAST & EASY FAMILY

COOKING PRINCESS DIANA

TRIBUTE

TREASURE FROM THE ARCHIVES

2

AWW Food Magazine

SUMMER LOVIN

FOOD IN A FLASH

BEGINNERS Step by step

EASTER

MOTHERS DAY STEP INTO WINTER

COMFORT- SLOW

COOKING

WINTER BAKING

HEALTHY —

Spring is here —

Father’s Day

ITALIAN CHRISTMAS

GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO

presented by

presented by

AWW logo can change colour but must alway appear centred under High Tea logo

HIGH TEA

HIGH TEA

HIGH TEA

LAUNCH REVEALEVENT

CALENDAR 2018Campaign

NAME POSITION PHONE NUMBER EMAIL

Paul Gardiner Director of Sales, NSW (02) 9282 8676 PGardiner@bauer-media.com.au

Karen Holmes Head of Key Accounts, NSW (02) 9282 8733 KHolmes@bauer-media.com.au

Will Jamison Head of Direct Sales, VIC (03) 9823 6301 WJamison@bauer-media.com.au

Judy Taylor QLD Head of Sales (07) 3101 6636 JTaylor@bauer-media.com.au

Ben Wiles SA Sales Manager (03) 9823 6387 BWiles@bauer-media.com.au

Nicky Simpson WA Sales Manager +61 414 298 725 NSimpson@bauer-media.com.au

SALES CONTACTSBauer Media