Nick JonasThe Campaign

Promotion• When you enter Nick Jonas’ website,

immediately there is a campaign promoting his upcoming album, with links to where you can buy it when it comes out:

• There is a link to click on to watch his video “Jealous”.

• This makes it easier for fans to watch it

• It also continues to promote the video months after its original release

Links• Interestingly, there are

no obvious campaigns on Nick Jonas' website which fully promote previous and upcoming albums and singles.

• However, he does have a page on the website where people can listen to his music via Spotify

Social

• On the website, there links to different social media sites.

• These links to connect with Nick can make his fans feel as though they are interacting with him, as well as being a part of the success of his singles and albums.

• There is a page on the website dedicated to photos of Nick

• They are from photo shoots that he has done, red carpet events, as well as photos he has taken himself.

• This makes his fans feel more like they know about him, which makes it more likely that they will buy his music

Synergy• Nick has a shop on his website where you can purchase official merchandise.

• Nick’s record company would have struck a deal with other companies in order to create this merchandise, which is an example of synergy.

• It also advertises exclusive offers, which makes the buyers feel as though they are special, as not everyone has the chance to buy it.

• When clicking on the “Store” button, it takes you to another page by Universal Music, which is a conglomerate music company. This explains why this merchandise would be easily made and sold.

Upcoming News

• There is the opportunity to sign up for a

newsletter to get the first chances at exclusive offers

• It also sends fans the latest news from Nick