Our rationale for Monitoring 

Understanding of: • Reputation management issues• Marketing opportunities

 

Strategy for collecting data

Right information, right people, right time:• Lowest barrier to participation as possible• Widest internal uptake possible• Actions to occur with the right people responding to the right

information.• Make it archiveable 

 

Organising data

Filter alerts into email folders

 

GmailAdvanced search

 

Strategy for collecting dataArchive data 

 

RSS

• Free• Timely• Convenient

RSS

Desktop  Mobile Web

Information sources

Criteria:• Email alerts • Custom RSS feeds• Free• Timely• Easy to set up

Google Alerts

• Free• Comprehensive• Email & RSS

Twitter 

Account alerts to email: • Retweets• Favourites

 

Social Mention

Account alerts to: • Email• RSS

 

Social MentionAdvanced search, but archives for only 1 month, so save alerts to Gmail. 

Boardreader.com    

• Forum search• Up 1 yr archiving• Email• RSS

HowSociable.com

For an overview. Meta search across 20social sites tracking: • number of mentions

and links to them.• Email alerts • CSV export

Final Thoughts

• Accessible: Free over paid, so less paperwork.• Convenient: Portability over size and power• Relevant: Easy to focus on important subjects• Timely: Actionable immediately  • Actionable: Useful simplicity over depth of data

Thanks!