nick brooks-sykes chief executive, bath tourism plus 2012 – what a year!
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Nick Brooks-Sykes Chief Executive, Bath Tourism Plus 2012 – What a Year!. Bath Tourism Plus Members’ Forum Tuesday 22 nd January 2013 Bath Hilton. January. New Marketing Strategy - Target of £400million visitor spend by 2014 - 12% growth in value of day and staying visitors - PowerPoint PPT PresentationTRANSCRIPT
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Nick Brooks-SykesChief Executive, Bath Tourism Plus
2012 – What a Year!
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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January• New Marketing Strategy
- Target of £400million visitor spend by 2014- 12% growth in value of day and staying visitors- Focus on high value UK and international markets
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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FEBRUARY• New Visitor Information Centre- 450,000+ visitors- Saturday 11 August – 2,900 visitors- 10,000 telephone enquiries- 4,500 email enquiries- Turnover of £700,000+
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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March/APRIL• Establishing New Networks- Hotel GM’s Forum- Marketing Forum- Business Tourism Forum• Creating New Partnerships- First Great Western- Bristol Airport- Cultural Forum
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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MAY• Staffing and Attitude- Visitor Information Manager- Marketing Executive- PR Resource- Events/Christmas Market Resource
- ‘Can do’ and Proactive
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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June• New Board Members- Amanda Wilmott, Villa Magdala- Jo Bertinet, Bertinet’s- Martin Clubbe, Bath Spa Hotel
• New Chairman- Matt Davis
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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JULY
• Regional Growth Fund- Recognised by VisitEngland- Partnership with BID- Successful Application- £500,000 over 3 years
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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august
• London 2012- 130 international journalists- 7 film crews- 10 VIP Tour Operators
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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SEPTEMBER• Heritage Campaign- Biggest campaign for Bath’s Museums at Night and Heritage Open Week
• Launch of the Bath App- 12,000 downloads to date- No 1 download for Bath
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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OCTOBER• Autumn & The Great Bath Feast- £130,000 campaign- £160,000 AVE - Web traffic + 19% - Online bookings + 23%
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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November• Bath at Christmas Campaign- £93,000 campaign- £1million AVE- 3rd November - busiest day ever on Visitbath.co.uk
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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december• Christmas Market- 370,000 visitors- 1000 coaches- 80% increase in web visits- Expanded footprint- Satisfied traders and - visitors
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton
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Reflections• A fabulous product• Need for dialogue and partnerships• Raising our game• Resources• We are all on the same side!
Bath Tourism Plus Members’ ForumTuesday 22nd January 2013Bath Hilton