nicholas wiener portfolio
TRANSCRIPT
Nicholas WienerEmployer BrandingPortfolio
www.linkedin.com/in/nicholaswiener
EMPLOYMENT BRANDINGUNIVERSITY
University Marketing:
Creation of ads and digital properties. Organized University contests on social media.
CAREERS DESKTOP AND MOBILE PLATFORMS
Managing strategy, design, content updates, copy and functionality for ADP Career Page – jobs.adp.com.
Implementation, functionality, branding and copy creation for ADP mobile apply site.
EMPLOYMENT BRANDINGEVENTS
Hiring Events:
Organized for difficult to hire areas, focusing on large scale sporting events. Recruiters target specific candidates and send them exclusive invitation.
23 hires to date.
SOCIAL PLATFORMS: FACEBOOK
• Goal: To increase ADP’s EVPand promote ADP as a uniqueand compelling place to work.
• More than doubled “Likes” over 2 year tenure, from 9,123 to 20,717.
• Ran multiple promoted posts and ads for specific positions and campaigns.
• Have 63 lifetime hires through Facebook
https://www.facebook.com/ADPcareers
FACEBOOKADVERTISING EXAMPLES
17 Complete Applications. 2 Hires
85 Attendees. 24 from Facebook. 3 Hires.
SOCIAL PLATFORMSTwitter - https://www.twitter.com/adpcareersOver 8,550 Followers. Increased from 4,338 over 2 year tenure.Hosted live tweet chats, live tweeted from hiring events, diversity summits, and University on campus events.
Youtube – www.youtube.com/adpcareers482 subscribers. 230K+ Views. Videos created include talks with senior directors, ‘Day In The Life” at ADP, Sales Team, and Innovation Lab tours.
SOCIAL PLATFORMSLinkedIn - https://www.linkedin.com/company/adpOver 256K Followers. Increased from 78K over 2.5 year tenure.Provides 30% of social referral traffic to career site.
Instagram – www.instagram.com/adpcareers800 followers. Increased from less than 200 over 2 year tenure.University / Intern focused. Use specific hashtags around ADP Values and create hashtags used for job fairs, contests and ADP on campus events.
SOCIAL PLATFORMSGlassDoor – ADP Over 2,500 Reviews Official GlassDoor OpenCompany – awarded to an employer that has taken extra steps to respond to reviews and provide job seekers with accurate company information, photos, and reviews.
Increased page views monthly from 60k to 190K in tenure and 3.8+ Million Overall.
