niche tourism lecture 5b
DESCRIPTION
Teching material from Ajarn Scott for TR6212 : Niche TourismTRANSCRIPT
![Page 1: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/1.jpg)
The Experience Economy
Presented by Aj Scott Smith
Niche Tourism Lecture 5
![Page 2: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/2.jpg)
Housekeeping
1. Thanks for the feedback
3rd Reaction paper, Find a journal article that interests you and write a one page summary (demonstrate your understanding). The Experience Economy would be great, but you finding an article of interest to you is most important.
![Page 3: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/3.jpg)
You have your choice. Choose either;
1. Assignment 5.5 page 69 of The Experience Economy OR 2. Assignment 6.9 page 165 of The Experience EconomyOR
3. Airline Trends
Prepare a 350-500 word paper and a 4-5 min PPT presentation outlining your thoughts.
Due December 11
Individual Assignment (25% of final grade)
Reaction Papers (3) 10%Minor assignment presentation 10% DoneMajor assignment report & presentation 25%Reaction Papers (3) 5% To DoFinal Examination 50%
100%
![Page 4: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/4.jpg)
Please
Don’t Copy and Paste and Text (words)
![Page 5: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/5.jpg)
![Page 6: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/6.jpg)
Review
![Page 7: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/7.jpg)
William Ury
![Page 8: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/8.jpg)
“The 3rd side helps us go to the balcony”William Ury
![Page 9: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/9.jpg)
![Page 11: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/11.jpg)
Joseph Pine-Thomas Thijssen-Scott Smith
2 degrees of Separation ?
![Page 12: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/12.jpg)
![Page 13: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/13.jpg)
Chapter 1- Introduction
Key Points:Coffee ProgressionProgression of Economic ValueKotler feels differently…A new generation of the experience
economy, co-creation.Meaningful experiences
*Tips Read 1.4 and 1.5
![Page 14: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/14.jpg)
![Page 15: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/15.jpg)
![Page 16: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/16.jpg)
![Page 17: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/17.jpg)
http://www.ted.com/talks/lang/eng/joseph_pine_on_what_consumers_want.html
Pg2 “Their thesis is as soon as a country reaches a certain level of affluence, the attention shifts from goods and services to experiences”.
![Page 18: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/18.jpg)
![Page 19: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/19.jpg)
Chapter 2Meaningful Experiences
• The Ultimate Experience• Motivation (Maslow) pg 25• 5 senses• 6 Characteristics of a meaningful
experience
*Tip-Read 2.1.4 and 2.2
![Page 20: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/20.jpg)
![Page 21: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/21.jpg)
![Page 22: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/22.jpg)
It’s OK to disagree
Asian Paradigm? GenY?
![Page 23: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/23.jpg)
EngagementMotivation
• Making numbers• Getting to the Top• Famous• Wealthy• Powerful• Others want what you’ve got• Others copy you• People offer you more for doing less
• Good Health• Knowing my friends• Being Loved & Appreciated• Helping others• Green Issues• Safety and Harmony• Time and Money to do what I enjoy• Not having to worry about Money
![Page 24: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/24.jpg)
Discussion(2 minutes)
What is your personal definition of
‘experience’ ?
![Page 25: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/25.jpg)
Discussion(2 minutes)
What are the most significant personal
experiences that have determined the
course of your life?
![Page 26: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/26.jpg)
Discussion(2 minutes)
What are the most significant social
experiences that you will never forget?
![Page 27: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/27.jpg)
Discussion(2 minutes)
What are the most significant
experiences that you have paid for and will
never forget?
![Page 28: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/28.jpg)
Howcan experiences be
created and offered to customers (students)?
![Page 29: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/29.jpg)
![Page 30: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/30.jpg)
Chapter 3Meaningful Experiences in Society
Context of giving meaning to thingsPersonal, Socio-cultural, Physical
Watersheds in Human existence pg 39Moens’ Fundamental Developments (Trends)
![Page 31: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/31.jpg)
In your opinion what are the five most important
developments currently taking place among young
people?
![Page 32: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/32.jpg)
Chapter 4The role of companies in giving meaning
![Page 33: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/33.jpg)
Examples of Eatertainment
“No, I don’t want to go pay 12 dollars for a small crappy burger just so I can say I ate there but we can run in and get t-shirts.”– My Brother every time we are on vacation
Eatertainment is the best example of goods/service/entertainment all together. Guests go in typically for dinner and leave with memories and souvenirsrtainment= Dinner show/movie themes/ jungle noises
![Page 34: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/34.jpg)
![Page 35: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/35.jpg)
Experience Economy
Wrap offerings with experiences for higher levels of differentiation and profit
Experiences on physical, emotional, intellectual or even spiritual levels
Experiences won’t be the same for any two people
Spreads beyond theatres and theme parks:
Hard Rock Café, Planet Hollywood Niketown Geek Squad
“to go beyond the function and compete on the basis of providing experience”- Sir Colin Marshall, Chairman, British Airways
![Page 36: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/36.jpg)
the experience economy
The New Paradigm for Brands
the experience economy
The New Paradigm for Brands
Prepared by Heather White-LairdExecutive Creative Producer, iCrossing
Prepared by Heather White-LairdExecutive Creative Producer, iCrossing
![Page 37: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/37.jpg)
“mass marketing is dead” Alan Lafley, CEO of Proctor and Gamble
![Page 38: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/38.jpg)
advertisingcan
no longer exist by
blasting messages
to an audience
![Page 39: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/39.jpg)
prior to the internet it was a
people to people world
![Page 40: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/40.jpg)
there were smiling shoe salesmen
![Page 41: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/41.jpg)
now the relationship is digital
![Page 42: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/42.jpg)
there were kindly bank tellers
![Page 43: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/43.jpg)
now it’s all done online
![Page 44: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/44.jpg)
in just the last two years,
there has been a fundamental shift
in how we experience
the world
![Page 45: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/45.jpg)
people want to be part of a community& brands need to participate in that conversation
![Page 46: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/46.jpg)
![Page 47: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/47.jpg)
Joseph Pine and James Gilmore
![Page 48: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/48.jpg)
once our
basic needs
are met…
![Page 49: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/49.jpg)
We seek an emotional experiencewe seek an emotional experience
![Page 50: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/50.jpg)
this doesn’t satisfy us anymore
![Page 51: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/51.jpg)
it’s all about the relationshipit’s all about the relationship
![Page 52: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/52.jpg)
and instead of this
![Page 53: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/53.jpg)
we seek a financial friendwe seek a financial friend
![Page 54: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/54.jpg)
a brand is not a place, it’s a direction John Gerzema, Chief Insights Officer, Young & Rubicam
![Page 55: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/55.jpg)
![Page 56: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/56.jpg)
for decades the mantra was always show the product
![Page 57: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/57.jpg)
always show the
product
![Page 58: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/58.jpg)
or show someone famous with your product
![Page 59: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/59.jpg)
now product takes a back seat to experience
![Page 60: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/60.jpg)
![Page 61: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/61.jpg)
![Page 62: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/62.jpg)
service vs. experience
![Page 63: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/63.jpg)
![Page 64: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/64.jpg)
![Page 65: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/65.jpg)
A business model based on happiness
![Page 66: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/66.jpg)
Do we really need more proof that we live in an experience economy?
![Page 67: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/67.jpg)
Chip Conley told us about the development of his company Joie de Vivre Hospitality, with which he won the world’s ‘Experience Stager of the Year’ award in 2001. He creates niche boutique hotels dedicated to the adjectives described in a lifestyle representing magazine.
Brands are mirrors! the whole corporate culture thathe designs by working with, among others, ‘work climate surveys’ and an ‘open door policy’ for which he won the 6th ‘Best Company to Work for in California’ award.
http://www.jdvhotels.com/
http://www.ted.com/talks/lang/eng/chip_conley_measuring_what_makes_life_worthwhile.html
![Page 68: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/68.jpg)
Typical Business Cards? No more!
![Page 69: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/69.jpg)
Questions?
![Page 70: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/70.jpg)
![Page 71: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/71.jpg)
A man of 92 years, short, very well-presented, who takes great care in his
appearance, is moving into an old people’s home today.
After waiting several hours in the retirement home lobby, he gently smiles
as he is told that his room is ready.
His wife of 70 has recently died, and he is obliged to leave his home.
![Page 72: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/72.jpg)
As he slowly walks to the elevator, using his cane, I describe his small room to him, including the sheet hung at the window which serves as a curtain.
"I like it very much", he says, with the enthusiasm of an 8 year old boy who has
just been given a new puppy.
"Sir, you haven’t even seen the room yet, hang on a moment, we are almost
there. "
![Page 73: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/73.jpg)
" That has nothing to do with it ", he replies.
" It is already decided in my mind that I like my room. It is a decision I take every morning when I wake up. "
" Happiness is something I choose in advance. Whether or not I like the
room does not depend on the furniture, or the decor – rather it
depends on how I decide to see it. "
![Page 74: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/74.jpg)
" I can choose. I can spend my day in bed enumerating all the difficulties that I have with the parts of my body that no longer work very well, or I can get up and give thanks to heaven for those parts that are still in working order. "
![Page 75: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/75.jpg)
" Every day is a gift, and as long as I can open my eyes, I will focus on the new day, and all the happy memories that I have built up during my life. "
" Old age is like a bank account. You withdraw in later life what you have
deposited along the way. "
![Page 76: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/76.jpg)
So, my advice to you is to deposit all the happiness you can in your bank account
of memories.
Thank you for your part in filling my account with happy memories, which I
am still continuing to fill…
![Page 77: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/77.jpg)
1. Free your heart from hate.
5. Expect less.
4. Give more.
3. Live simple.
2. Free your mind from worry.
Remember these simple guidelines for happiness.
![Page 78: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/78.jpg)
Niche Tourism 101
Jorge Colombo
![Page 79: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/79.jpg)
SPECIAL INTEREST TOURISM
![Page 80: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/80.jpg)
![Page 81: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/81.jpg)
• Mass Tourism: Conventional tourism involving large numbers of tourists in staged settings
• Niche Tourism: Special Interests, culture, and/or activity-based tourism involving a small number of tourists in authentic settings
![Page 82: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/82.jpg)
![Page 83: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/83.jpg)
Cultural• Heritage• Tribal• Religious• Educational• Genealogy• Research
![Page 84: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/84.jpg)
Environmental• Nature and wildlife• Ecotourism• Adventure• Coastal
![Page 85: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/85.jpg)
Rural• Farms• Camping• Wine• Sport• Festivals and events
![Page 86: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/86.jpg)
Urban• Business• Conference• Exhibition• Sport• Gallery• Art
![Page 87: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/87.jpg)
Others• Photographic• Small Cruise• Volunteer• Youth• Transport
![Page 88: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/88.jpg)
NIGHT VIEW OF BANGKOK
![Page 89: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/89.jpg)
Principles of Ecotourism:• Minimize impact. • Build environmental and cultural
awareness and respect. • Provide positive experiences for both
visitors and hosts.• Provide direct financial benefits for
conservation. Provide financial benefits and empowerment for local people.
• Raise sensitivity to host countries' political, environmental, and social climate.
![Page 90: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/90.jpg)
Responsible Travel Myths
I have to sacrifice quality and luxury of accommodations.
It's expensive! It's too difficult to be a responsible
traveler. It means traveling to tropical
jungles. It's for backpackers.
![Page 91: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/91.jpg)
Extreme Tourism
• Extreme tourism or impact tourism is including a kind niche tourism clearance to the dangerous places (mountains, jungle, deserts, caves, etc.) or participation with into dangerous cases.
![Page 92: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/92.jpg)
Patagonian Desert
![Page 93: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/93.jpg)
Canoe on the Amazon River
![Page 94: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/94.jpg)
Rock Climbing in Pakistan
![Page 95: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/95.jpg)
Fashion Tourism
• Paris• Milan• New York• Tokyo• Shanghai• Sydney
![Page 96: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/96.jpg)
Champs Elysees, Paris
![Page 97: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/97.jpg)
Milan Luxury Shopping Arcade, Italy
![Page 98: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/98.jpg)
ARCHITECHURE
• Chicago
![Page 99: Niche tourism lecture 5b](https://reader030.vdocuments.us/reader030/viewer/2022012922/5453e7abb1af9f8c228b481f/html5/thumbnails/99.jpg)
Ginza, Tokyo