niche in the uk small family car market
TRANSCRIPT
Business PlanCentre for lifelong LearningThe University of Warwick2
Definition: small family cars
With length between 4.20 m (165 in) and 4.35 m (171 in) long if they are hatchbacks, or between 4.40 m (173 in) and 4.55 m (179 in) if they are saloon or estate models.
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Contents
Comparison of Chinese car market with British one
Comparison of the performance of Chinese small family car with British one
Potential customer of small family car in the UK Strategy to put Chinese small family car into
the UK Challenge of entering into the UK market
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British Automotive Market
The UK is the fourth largest vehicle producer in Europe More than 40 companies manufacture vehicles in the UK
– ranging from global volume car, van, truck and bus builders, to specialist niche makers.
1.6m cars and commercial vehicles are produced each year, plus three million engines.
£51 billion turnover each year. Over 800,000 UK jobs rely on automotive manufacturing. UK automotive manufacturing supplies over 100 markets
worldwide offering some resilience to UK issues.
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Chinese Automotive Market
More than 13947 companies manufacture vehicles in China
13.79 million vehicles are produced in 2009 £252 billion turnover
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Small Family Car
In 2009, new car registration: 605,817, 28.4%
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Detail
Ford Focus 101,593 16.8% (134336,China2009)
Vauxhall Astra 90,641 15.0% VW Golf 65,029 10.7% Honda Civic 34,474 5.7% Renault Mégane 33,543 5.5% ________________________ Segment total - 605,817 Diesel share - 46.7%
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Britain’s best-selling car.
2.0 Titanium Hatchback /Ford Focus 2008 /
Features China UK
L/W/H 4342/1840/1500 4342/1991/1447
Litres / 100KM (combined) 6.8 7
Maximum Speed (MPH) 116 128
Kerb weight (kg) 1360 1326
wheelbase 2640 2640
0-60 MPH (s) 6.1 9.2
Brake horse power 141 143
Number of cylinders 4 4
Fuel type petrol petrol
Number of gears 5 5
Transmission type manual manual
Max torque (NM) 180 260
Emission standard Equal to Euro IV Euro IV
Price £10000 £18790
Safety and Security
Air Bag Driver standard
Air Bag Passenger standard
Air Bag Side standard
Alarm standard
Anti-Lock Brakes standard
Central Door Locking
standard
Head Air Bags standard
Power-Assisted Steering
standard
Seat - ISOFIX Anchorage Point
standard
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Reasons to choose Ford Focus
enormous amount of room available to front seat occupants plenty of room in the back more storage space (extra rear overhang) pleasant to drive both in town and on long cruises easy to clean economical family hatchback with a sporty edge the steering has a reassuringly weighty feel and the
gearchange is superb with its precise short-throw action Overall winner and best medium used family car of the
decade: Ford Focus 1998 - 2005
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The ways to sell Chinese family cars to British
Build automobile factories in the UK Export automobile to the UK
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Recent acquisition
2004, Ssangyong company of Korea merged by SAIC
2005,Rover merged by Nanjing Auto Group 2008, Joint venture of Geely with Manganese
Bronze Holdings 2009, LDV merged by SAIC
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Challenge
Establishing an information feedback system with end-users in order to improve service
Modernizing outdated sales systems; Clamping down on counterfeit products. Change of exchange rate Petrol price change Higher requirement of emission
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to be continued
Dealer, good local partner Financial support