nicer dicer slides finalized

8/10/2019 Nicer Dicer Slides Finalized

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Kitchiehelp Sdn

BhdNicer Dicer product


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Intro

A start up kitchen appliance supplier

A trading company

Imports directly from manufacturer inChina

Nicer Dicer Interchangeable kitchen

blades attached to a container Reduces the time to slice egetables !

fruits greatly


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"#isting Strategies Stance

$ision

%o be the best Kitchen Appliances &roider in the 'orld(

)ission

%o al'ays proide e#cellent serice to our customer 'ith*uality kitchen appliances(

+b,ectie-ocus on selling kitchen tools and machineries(

)arket and selling all range of products related to kitchenappliances in order to achiee the ma#imum margin(

"#panding the market share continuously(


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Current Challenges andIssues

Challenges andIssues

.imited

Retailers

Imitations and-rauds

&roduct

Safety

No$ersatil

ity

&roduct

Durability


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S/+% Analysis

Strengths 0ni*ue product /ide range of

sales channel 1igh2*uality

components( Instruction and

demonstration(

/eaknesses Dangerous( Retailers in

3ermany( &roduct design

0nclearinstructions anddemonstrations(

+pportunities Improe safety

features /orld'ide openmarket

After salesserices(

-ace2to2facedemonstrations(

%hreats Imitations and

similar products( +nline frauds 1ard to get

spare parts( Not all users are

'ell informed


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%+/S Analysis"#ternal -actors4Internal -actors

Strengths

S5 Kitchiehelp introduces Nicer Dicer 'hich is a kitchen appliance

that oercomes the natural cooking problems and uni*ue(

S6 2 %he company has 'ide range of sales channel including retailers

and online shops(

S7 2 %he product uses high2*uality components(

S8 2 %he company proides instruction manuals and online

demonstration clips for their products(

/eaknesses

/5 2 %he product is ery dangerous and full of

sharp blades(

/6 2 Retailers only aailable in 3ermany(

/7 2 %he product design is ery fragile and

easily broken(

/8 2 0nclear instructions and fast

demonstrations of product(

+pportunities

+5 2 improe safety features onthe product(

+6 2 /orld'ide open market

including retail shops(

+7 2 Increase the e9ecties of

after sales serices(

+8 2-ace2to2face demonstrations

through public e#hibitions and

fast online troubleshooting

replies(

S+ Strategies

S7+5 0se high *uality products that is safe and high durability(S6+6+7+8 %he 'ide range of sales channel can be used as a

platform to :nd good retailers 'orld'ide( 1ence; it 'ill be easy for

the company to gie after sales serices in respectie countries and

easy to demonstrate in 'orld'ide e#hibitions; plus; fast

troubleshooting replies(

/+ Strategies

/5+5 %he products safety features can beimproed from time to time in the upcoming

product ersions(

/6+6 -ind good retailers 'orld'ide outside of

3ermany(

/7+7 %he company should proide good after

sales serices due to the 'eakness in product

design(

/8+8 %he company should make road sho's in

order to present clear use instructions(%hreats

%5 2 %oo many imitations and

similar products(

%6 2 &rone to online frauds and

faulty products(

%7 2 1ard to get spare parts(

%8 2 Not all users are 'ell

informed in ho' to use and

online reie's let other users

in


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&lace =DistributionStrategy>

Direct to Corporate Customer

Kitchiehelp Retail Store

"2Commerce

.ogistics


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&romotional Strategy

Demonstrate the product and enhance theretail store

"ngage local artist

Non %raditional marketing

Kitchiehelp %our

Attend Bicycling and Rock climbing competitions

Kitchiehelp design contest

Social )edia

Adertisement in Ne'spapers


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Recommendation %o achiee more success in the kitchen appliances industry; Kithchiehelp should realign

the Vision, Mission and Objective in the future 'ithout compromising the core aluesof the original purposes?

Vision

%o be the number one preferred kitchen appliances provider in the South "ast AsiaRegion

Mission

Excellent services and in depth understanding of our customers needs 'ill enable

us to delier *uality and alue to our customer(

Objective

Shifting business focus on high quality and user friendly kitchen appliances

-ocus on selling our core products to improve on margins

Explore opportunitiesin oerseas market for home users and culinary sector(

Retain on current market share and increase shares reenues of kitchen appliances inother region

"#panding market share by introducing ne products(


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Recommendation Simpli:ed and straightfor'ard sales strategies

Decentralied marketing department to cater speci:callyfor S"A market and 'ill embark on the follo'ingstrategies(

-ocus on core products(

2focus on the current product nicer dicer and t'o moreproduct lines for our business(

2sales team shall initiate an adertisement 'hich 'ill

make users to understand on ho' to use the productcorrectly(

2 &roduct manual also 'ill be printed and aailable in locallanguages


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7((6 Recommendation Sell deep into each account

2Based on e#isting Kitchiehelp customer base; the sales teamshall introduce to them the companys products 4 solutions inkitchen and culinary(

2Sales person to conduct direct demonstration on all products

Business Deelopment

2Sales team 'ill be encouraged to deelop pro,ects for the longerterm and address the immediate needs of the customer(

2deelop further understanding on the customers perceptionto'ards our products(

2Sales team to e#pand their relationship to coer the home usersas 'ell as culinary department of restaurants and hotels(


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7((7 Recommendation Distribution Channels

2%o reduce the initial operational cost; 'e start selling ia +nlinechannels or "2 Commerce portals such as other discounted channelsat a later stage(

2As the company gro's; the company needs to look at e#pandingthe market a'areness by promoting the products in hypermarkets

)arket Segmentation =Demographic and 3eographic>

2In the beginning to target middle to lo' family households(

2Eoung families 'hich consist of a 'orking couple and theiryoung children; to middle2sied e#tended families of up to F2G people(


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7((8 Recommendation

&ricing

2target middle to lo'er income families


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8( Implementation


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!"# $ction plans for focusingon core product %&icer 'icer(

Sales sta9 training

Deelop product manual and sales kit inseeral languages =)alay; "nglish;Chinese; %amil>

Deelop an integrated marketing

communication plan including onlinemarketing strategies


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!") $ction plans for sellingdeep into each account

0se an account management

information system to track actiitiesand deelopment in each account

0nderstand customers business anddeelop speci:c proposals to introducethem to other product lines andsolutions aailable from Kitchiehelp(


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!"* $ction plans for+usiness 'evelopment

Deelop long term business 'ith ma,or

customers in the ne#t 56 to 5G monthsafter initial purchase

"#pand to coer the home users as 'ellas to target culinary department ofrestaurants and mid2sied hotels(


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!"! $ction plans for'istribution hannels

Initial

Aggressiely deelop and build online distribution channels

such as )udah; .elong; .aada(for the core products( 0se online marketing and promotions 3oogle Ad'ords;

-acebook; Eou%ube and targeted adertisement strategies toattract customers to product and redirect customers toonline purchase sites(

After F months Deelop retail distribution channels ia ma,or hypermarkets

and chain stores; such as Aeon; %esco; 3iant(


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!"- Marketing.egmentation

Online/Align online marketing strategies and targetedadertisement to the needs and behaiours of the identi:ed

market segments of middle to lo' income households(

Retail distribution/ %o deelop suitable promotions andon2the ground eents targeted at middle to lo' incomehouseholds; at hypermarket located in geographical ones'ith high population of middle and lo'er income

households

0eographic focus/City suburbs like Cheras; Ka,ang;Kepong; &uchong and Setapak(


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+rand &ame1111123itchie 4elp &icer 'icer

5uality111111124igh Moulded plastic and .tainless steel cutting +lade

.cope of product line111112utting, 'icing, 0rating, .licing

6arranty11112# year

7ackaging11112$ttractive colour 8green environment9

&roduct


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)arket penetration pricing strategy

Suppliers 222HR)5F

Direct selling4online2222HR)6 =belo' range of competitor prices>

:inancial plan

a>Start2up Costs

b>Break2een analysis2 Direct sellingc>&ro,ected Cash -lo' statement =56 month>2Directselling

d>Return on inestment =R+I>2Direct selling

&rice


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.tart1up costs +udgeted *;-*

nicer dicer slides finalized

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