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TRANSCRIPT
4
Service Complexity
Listen to the customer Attempt a
sales offer
Consult the knowledgebase
Adhere with regulations
Summarize call wrap-up
notes
Complex Processes
Repeat Tasks
Ask the right
questions
Mind the number of
calls waiting
Avoid manual entry &
process errors
Access customer
information
Multiple Systems
How Does It Work?
9
Agent Skills Quality Scores
WEB WINDOWS TERMINAL CRM KM
CROSS CHANNEL INTERACTION ANALYTICS
QUALITY MANAGEMENT
WORKFORCE MANAGEMENT NICE FIZZBACK
Feedback
Scores
Quality
Scores
Offline /Real-
Time Speech
Employee
Skills
NICE Applications
REAL -TIME GUIDANCE
PROCESS AUTOMATION
Employee Desktop
DESKTOP APPLICATION ANALYTICS Real-Time
Decisioning
DESKTOP PROCESS ANALYTICS
MONITOR:
Bottlenecks, best practices
NAVIGATE:
On-screen guidance, complex processes
AUTOMATE:
Routine tasks, error prone processes
11
Real-Time Service Optimization
Measure
Optimize
Identify
12
Continuous Improvement for Service Optimization
your process
inefficiencies &
best practices
effectiveness of
the business
rules applied
processes with
guidance &
automated flows
for agents
Monitoring Agent Desktop Activities
13
Identifying top/low performers
Discovery of best practices
Locating process bottlenecks
and inefficiencies
As an input feed to WFM for
schedule adherence
Used For…
Increase efficiency
Ensure process adherence
of workers across the
enterprise
Applications used and web
sites accessed
Tasks performed
Insights derived from out-
of-the-box and custom
reports
Monitoring…
Idle time, screen lock time,
log-in time
DESKTOP APPLICATION & PROCESS ANALYTICS
14
Application Monitoring Usage
29.2
10.1 7.4
5.9
5.3
4.8
4.6
4.0 Notepad
IExplore
CRM
Outlook
Qteam Link Messenger
IEEMBED
Excel
Power Point
Charles C
John D
Sophie B
Robert M
Ronald O
Honey B
Patrish F
Zubin M
Maia V
Justin T
Discovered PowerPoint
was being used during
processes to supplement
training gaps
Notepad Usage too high
No Notepad Usage,
i.e. no documentation
Duration in seconds
Application Analysis Report
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Audry M
Carrie R
Charlotte H
Creighton K
Jerry N
Kelly D
Leah E
Mark G
Mary H
Robert S
Sherry M
Timothy C
Tina O
Vanessa H
Business Lock IDLE Non Business
Employees’ non-
productive time = low
utilization
Shaping Interactions with Real-Time Guidance
16
New/complex processes
Next-best-action
Consistency
Onboarding
Used For…
Guidance…
Improved Efficiency
Customer Experience
Real-Time
Contextual and Dynamic
Personalized
Cross-Application
REAL -TIME GUIDANCE
Automating Processes for Optimizing Handle Time
17
Automation of routine tasks
Customer data collected and
consolidated in a single view
Automates call summary notes
Used For…
Handle time reduction
Elimination of manual
entry/process errors
Reduced after call work
Automation…
Real-Time
On desktop or
remote server
Simulate any agent
desktop activity
PROCESS AUTOMATION
19
The Contact Center is the Most Exposed
The contact center is a compliance blind spot
Link in the Compliance Chain
Marketing
Communication
Finance
P&L
Tracking
Training
Education
Operations
Infrastructure
Adaptation
Business
Offering
creation
Customer service
On the front line!
20
“Time-to-Agent” Is Key
New regulations Operational
requirements
Internal policies Training plan
Scripts
You Need to Minimize it in Order to Reduce Risk
WHAT TO SAY:
Scripts get agents to say what they need to say, when they need to say it
CAPTURE:
Disclaimer & consent. That’s your evidence!
21
Real-Time Compliance
22
NICE Proactive Compliance Suite for Consumer Protection
During the interaction After the interaction
Real-Time Compliance Compliance Assurance
Context-Driven Agent Guidance
Capture & Manage Consent
Identify Exceptions
Manage Exceptions & Corrective Action
100%
Interaction
Capture
REC
Define a policy enforcement flow for every regulatory case within
an interaction
23
Use Flexible Process Design Tools
NICE Proactive Compliance Suite for Consumer Protection
24
Prove
compliance
Future ready
Efficiently align and
spearhead consumer
compliance across the
organization
Easily compile evidence,
supporting reports and
documents
Effortlessly roll out new
regulations and policies
enterprise-wide
Drive
compliance
“Companies need to increase the
productivity of their contact centers and
boost customer revenues by determining the
optimum time to present customer offers. One way to accomplish
this is to use realtime information to guide agents through
customer queries and push relevant information to the agent
desktop.”
(Ovum, May 2012)
26
Trends in the market
“Offering customers additional products or
services in context of the support call not only drives
incremental revenue, but when handled correctly, has no impact
on customer satisfaction or can even raise customer
satisfaction as customers feel they are receiving a more
comprehensive solution.
(TSIA Research, May 2012)
27
Trends in the market
SENSE:
Interaction context
DECIDE:
Next best offer
GUIDE:
Agent to perfect sales execution
28
Real-Time Service-to-Sales
Reconcile Differences to Improve Inbound
Interactions
Need to run consistent and
effective Cross-Channel
campaigns
Need to utilize incoming customer
interactions for marketing
Doesn’t own the channels, have
little influence on operations
Measured mainly on efficiency,
CSAT
Workforce is skilled for service
Minimal access to marketing data
from other channels
Marketing Challenges Contact Center Challenges
NICE Approach to Successful Service-to-Sales Interactions Service-to-Sales: What Service Reps
Struggle With
Sales
Service
Make an Offer
Transition
Take the
Order
Select an
Offer
Reveal
Context
&
Qualify
Guided Dialog
Next-Best-Offer
Guided Selling
Order
Automation
Interaction Analytics & Optimization
Agent Performance & Incentive Management
NICE Approach to Successful Service-to-Sales
Interactions
31
Return on Investment
S2S Customers’ Results
Pan-European Telco 24% increase in conversion rate
US Major Insurance $9M Annual Return
Brazilian Telco $8.1M Annual Return*
Expected Impact on Sales KPIs
Attempt Rate + 40-50%
Conversion Rate + 3-10%
Sales per Call + 7-15%
Avg $ / Sale + 5%
Retention Rate + 2-4%
* estimated