nice n clean re branding presentation
TRANSCRIPT
Travel-Lite/Nice N Clean The primary objective of Travel-Lite is combine cleanliness, comfort, and convenience through portable yet stylish antibacterial wipes. Furthermore, Travel-Lite looks to provide 100% renewable wipes at an affordable price.
The target market will include women above the age of 18 as 31% of 18+ reported using hand wipes.
Travel-Lite Cute, Compact, and Convenient Anti-Bacterial Wipes
Mediums will include digital and print advertisements along with in store displays. The print advertisement will appear in the magazines Baby Talk, Parents, Women and Glamour in order to maintain alignment with the target market. Digital Ads will be comprised of a Facebook page, Twitter page, and Banner Ads found on thebump.com and expedia.com.
Nice N Clean Logo, Product Name, Tagline, Trademark
Provide Cleanliness and Convenience
Size and functionality of packaging
Cute, Compact, and Convenient
$100 Million
01/01/2014
READY: Creative Alignment
AIM: In-Mkt Tests
FIRE: Launch Campaign
20% increase in sales
Travel Pack w/ Refills
Retail Stores
3/18/2013
Challenges include gaining consumer awareness and developing new packaging technology that will align with the goals of Travel-Lite.
• Hand Wipes share 10% of the market within the industry. • 82% of consumers liked Nice N Easy wipes because of its
convenient packaging for travel.
The strategic packaging will provide consumers with the benefit of efficiency and cleanliness for the woman on the go.
North America
travel-lite
20 toddler wipes
cute. convienient. compact.
travel-lite
peel here
travel-lite
20 toddler wipes
cute. convienient. compact.
travel-lite
20 toddler wipes
cute. convienient. compact.
20 toddler wipes
travel-litepeel here
On The Go?
Nice N Clean — Toddler Wipes
travel-lite
Buy 1 get 1 FREE*
��$SSOLHV�WR�1LFH�1�&OHDQ�7UDYHO�/LWH�UHÀOOV������$YDLODEOH�LQ�VHOHFW�VWRUHV�DQG�RQOLQH�����*RRG�WKURXJK�$XJXVW�����������
On The Go? Nice N Clean — Baby Wipes
travel-lite
Buy 1 get 1 FREE*
��$SSOLHV�WR�1LFH�1�&OHDQ�7UDYHO�/LWH�UHÀOOV������$YDLODEOH�LQ�VHOHFW�VWRUHV�DQG�RQOLQH�����*RRG�WKURXJK�$XJXVW�����������
On The Go? Nice N Clean — Multipurpose Wipes
travel-lite
Buy 1 get 1 FREE*
��$SSOLHV�WR�1LFH�1�&OHDQ�7UDYHO�/LWH�UHÀOOV������$YDLODEOH�LQ�VHOHFW�VWRUHV�DQG�RQOLQH�����*RRG�WKURXJK�$XJXVW�����������
On The Go? Nice N Clean — Facial Wipes
travel-lite
Buy 1 get 1 FREE*
��$SSOLHV�WR�1LFH�1�&OHDQ�7UDYHO�/LWH�UHÀOOV������$YDLODEOH�LQ�VHOHFW�VWRUHV�DQG�RQOLQH�����*RRG�WKURXJK�$XJXVW�����������
$5 travel package
$3 refill package
$5 travel package
$3 refill package
$5 travel package
$3 refill package
$5 travel package
$3 refill package
$5 travel package$3 refill package
$5 travel package$3 refill package
On The Go?travel-lite
Travel size wipes making trips out the dooreasier than ever before!
On The Go?travel-lite
Travel size wipes making trips out the dooreasier than ever before!
travel-lite
20 facial cleansing wipes
cute. convienient. compact.
On The Go?travel-lite
Travel size wipes making trips out the dooreasier than ever before!
Nice N Clean Facial Wipes
*Also available in Nice N Clean Baby Wipes, Toddler Wipes, and
Multi-purpose wipes.
Digital Banner Ads for Travel-Lite
travel-lite