Nicole Stanley, Annie Gallo, Shelby Althuizen, Natalie MiccoMs. GardnerEnglish 10, Period 4 17 March 2015 Nice KrispiesWhile the Rice Krispies box promotes the snap, crackle, pop sensation, its extensive use of rhetorical fallacies and strategies cause it to pop off the shelf into the arms of children awaiting a beneficial breakfast. The central image of the crisps, soaked in alabaster milk and surrounded by strawberries, appeals to the pathos of children and incites excitement, while still satisfying parents concerns of adequate health benefits from the fresh berries. Studies show the ingredients and vitamins present in Rice Krispies are proven to promote a healthy lifestyle. This form of Ad Verecundiam speaks to parents reptilian hot button; it reinforces their desire to care for their young and provide the best nutrients for their family. Alongside the wholesome vitamins and the pathos of the crisp cereal, as an extra measure, a chance to win a trip to Disneyland leads the consumer to have hope in the cereal itself, even though the cereal has nothing to do with Disneyland. By solely purchasing this cereal, one can begin their enchanted journey at a Disney Park. This is the golden ticket, and just the beginning of the consumers whimsical story. The box offers a scanning code which keeps children and adults connected to the modern world. By merely purchasing a box, you can be transported to a world of fairytales and fantasy from your own home, even if you are not lucky enough to win the trip. It applies to overgeneralizing because the advertisers assume everyone would enjoy going to Disneyland, regardless of the extra expenses involved. The packaging through the use of popping visual imagery, pathos and ethos appeals, and plentiful nutritional facts assures the consumer of the benefits of eating Rice Krispies cereal.