Critical Thinking Week 6 By Nicole Hockert

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Business decisions about products or services are often made from presentations given by representatives in the organization (Martin, 1995).

Good communication and approachability are great tools for employees to have when presenting.

Unlike business reports, presentations allow for conversation about the products and services (Griffith, 2006).

Business presentations can make or break the success of an organization based on the effectiveness of the presenter.

At one point in time employees will have to communicate products or results to others and learning how to present effectively will benefit both the employee and the organization (Guffey &Lowery, 2011).

Guffey & Lowery (2011) state that the first step of an effective presentation is knowing who you are presenting to.

This first tip allows business presenters to focus in and see what the product can do for the possible clients.

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The next step is to deliver the product or process through verbal communication and visuals or demonstrations which will engage the audience to create an effective presentation (Griffith, 2006).

This step engages the audience into the products or results that were found which benefits the business.

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The next step is to summarize the topics and ensure that all of the audiences questions are answered about the product or services being offered (Guffey & Lowery, 2011).

Approachability and knowledge are two key skills that employees who are presenting should learn.

These skills will help the audience feel good about the product if their questions can be answered.

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When considering presenting employees should always find someone who can communicate effectively

Communication is present in the workplace and is a valuable tool leaders look for in an employee (Keyton & Caputo, 2013).

Building a story will help presenters sell products or demonstrate the need and those presenters should have good communication skills (Griffith. 2006).

Effective communication can come from the visuals in the presentation via charts and graphs that show the information or success (Griffith, 2006).

Communication can drive the success of an organization and the employees ( Keyton & Caputo, 2013).

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Know who the audience is and what they are looking for in the products or services (Guffey & Lowery, 2011).

Be approachable and knowledgeable about the topic or products.

Effective communication is key to a successful presentation.

Build the story of the product or services so that the audience can relate and engage into the presentation (Griffith, 2006).

Griffith, A. F. (2006). Effective Presentation Skills for Cost Engineers. AACE International Transactions, 2.1-2.6.

Guffey, M., & Loewy, D. (2011). Business communication: Process and product (7th ed.). Independence, KY: Cengage Learning.

Keyton, J., Caputo, J. M., Ford, E. A., Fu, R., Leibowitz, S. A., Liu, T., & . Wu, C. (2013). Investigating verbal workplace communication behaviors. Journal Of Business Communication,50(2), 152-169. Martin, L. (1995). The fate of business often comes down to the quality of the presentation guidelines for effective communication through graphic slide presentations. Public Relations Quarterly, 40(1), 44-47.

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