NHL 09 Title Overview – PS3

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The Audience Profile

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The NHL 09 Core audience profile is…

• Primary: M15-34

• Purchase within 4 months of launch

• Consumers of all things NHL

• Own newer consoles

• Sports-Enthusiasts

Title Information

• Take to the ice in the NHL experience with all new features in EA Sports, NHL 09.

• A virtual world into hockey allows you go beyond the spectators, manage or play as part of a team with your choices, your moves, your consequences.

• Play with all the familiar athletes rendered in meticulous detail to create a truly authentic experience.

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Genre: Sports

Platform:

Release Date: September 2008

Rating:

Forecast Sales: 450,000+ units

Target Demographic:

Primary: 15-34 Male

Territories: Global

In-Game Ad Integration Opportunities: Category Description

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Integration Category Description

Online Leaderboard Viewed after every Online Ranked Match

Dasher Board 20 Ad Boards in 28 NHL Arenas (excludes Toronto and Buffalo)

Integration Opportunities Visuals: Online Leaderboard

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Integration Opportunities Visuals: Dasher Board

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