ngopen final presentation

Information. Wide Open.

Monday, May 3, 2010

Russ

Hi EverybodyThanks 4 coming(Our Names)We’re talking about our new concept: NGOpen

Kristin Graefe & Russ Maschmeyer

How can we help?


Monday, May 3, 2010

Russ

In the wake of...Direction of class quickly took focus on Haiti


Monday, May 3, 2010

Russ

We focused our efforts on Medical AidWe wanted to interview orgs with a longer history in haitiTo gain an understanding of their immediate and long-term challengesDWB came immediately to mind

in 2008...DWB = $160m Revenue, 64 Countries

We also came across MaventyMaventy = Just over $6000, Just 1 country

Interviewed organizations on both ends, Large and Small

Kristin Graefe & Russ MaschmeyerKristin Graefe & Russ Maschmeyer

Dr. Martin Malachovsky

Monday, May 3, 2010

Kristin

Dr. MartinDoctor here in ManhattanSimultaneously running Maventy


Monday, May 3, 2010

Kristin

Doing health work in Northern Madagascar


The more I learn about marketing... it has to be very simple, visual. 1, 2, 3... and it has to be powerful and repeated over and over again.

The more complicated you make it... you lose them.

“

Dr. Martin Malachovsky, February 16, 2010

Monday, May 3, 2010

Kristin

we had the chance to have an interview with Martin...

we found out that marketing one of the main challenge for maventyMartin says


Mountains of Publicly Available Data …

Monday, May 3, 2010

Russ

Speaking of complicated...

Massive amounts of data published each yearespecially by larger NGOs like DWB, UNICEF & others

Tables and tables of data that are difficult to gain meaning from


• Transparency is essential

• Large storehouses of data are waiting

• The public wants to stay informed

• Social awareness isn’t viral

Monday, May 3, 2010

Russ

In our interviews, we learned ...

- it creates trust, furthering your cause- they’re usually buried in tables or large PDFs difficult to find and share- but they don’t want to be hit up for money every time- there are very few easy ways to share important issues


How do you enable NGOs both big and small to create simple, cohesive awareness messaging

that can be shared?

Monday, May 3, 2010

Russ


Information. Wide Open.

Monday, May 3, 2010

Kristin

we think the solution is our new platform concept NGOpen...


A robust platform for creating simple, powerful information graphics that help people relate to your

mission, your vision, and the world we live in.

Monday, May 3, 2010

Kristin


Non-profitCommunity Database

Monday, May 3, 2010

Russ

NGOs of all sizesPool their information from around the worldThe data mixes togetherThen with the help of the systemthese NGOs create simple, powerful interactive graphicsthat speak to their message and world-view

Powerful graphics are as easy to embed and share as a YouTube video

So what does it look like?


Logo

Dr. ThomasHelp for Sri Lanka


Monday, May 3, 2010

Kristin

Thomas is a doctor with a private practice in Manhattan. Also runs a small non-profit called Help for Sri Lanka.

With a full time private practice and a non-profit to run, Thomas is busyDoesn’t have a lot of time to focus on marketing, promotion, or fund-raising for his cause.One of his biggest challenges in raising awareness


Monday, May 3, 2010

Kristin

To stay informed and to discover great ideas that might help his org.Keeps track of other NGOs regularly

One day while on UNICEF’s site, he notices a new tab in the navigation.“The World & Our Work”

He clicks the link


Logo

Dr. ThomasHelp for Sri Lanka


Monday, May 3, 2010

Kristin

Immediately he’s presented with a simple interactive graphicThe Headline reads: “Under-5 Mortality Rates Around the World”

Thomas has discovered UNICEF’s NGOpen Display.

He was instantly drawn in…


Monday, May 3, 2010

Kristin

Looking around he see’s the navigation:

“State of the World”“Our Work”“Our Resources”& “What’s Needed”

He is interested. He wants to explore some other headlines


Monday, May 3, 2010

Kristin

Childhood Malaria is also an issue in Sri LankaHe wants to find out about that


Monday, May 3, 2010

Kristin


Monday, May 3, 2010

Kristin

Its a different kind of visualizationJust as clear and simple as the last one

Here he can easily compare Malarial rates in children over the past few yearsIt helps visualize where the biggest problems are, and where they’re growing


Monday, May 3, 2010

Kristin

While exploring the headlines further, He notices Compare Your Lifestyle


Monday, May 3, 2010

Kristin


Monday, May 3, 2010

Kristin

This visualization allows him to simply compare his life,with the lives of others around the world

Here he compares his own sanitation conditions with other areas in the developing world

He wants to share this information on his own site’s blog

Clicks “Share this Visualization” tab


Monday, May 3, 2010

Kristin

The share the visualization tab

Gives him a simple cut-and-paste code for adding this graphic to his blogHe can also click any of the social media links below.


Monday, May 3, 2010

Kristin

He wants to share this via Twitter, so he clicks the link and enters his information.

After doing this...


Monday, May 3, 2010

Kristin

He takes a look at the work they’ve been doing, the “Staff Updates” visualization looks interesting.


Monday, May 3, 2010

Kristin

He zooms in on the map and clicks on a voice.


Monday, May 3, 2010

Kristin

“Basic medical care for new mother’s is essential here in lowering both infant and mother mortality rates.”

- Dr. Michael Pascal

Notices it was sent from Congo only 5 hours ago, from a doctor working in the field. Thomas is curiouse how they’re coordinating all of this communication


Monday, May 3, 2010

Kristin

He sees that NGOpen also charts UNICEF’s financial data, down to the details of where each dollar goes!

That’s great. He needs a tool that will help him show potential donors just how fiscally responsible his org is.

He’s sold, he wants to know more about NGOpen

so he clicks the NGOpen tag in the upper right hand corner

Monday, May 3, 2010

Russ

These guys obviously have their act together

He goes through the sign up process and gets started

Monday, May 3, 2010

Russ

Now he wants to create a headline as compelling as the ones he just saw. He clicks the create a new headline button.

Monday, May 3, 2010

Russ

l

The first three years of life are critical for developing children.

Without prober nutrition in these years, children develop

mental handicaps that last the rest of their lives

Child Malnutrition: A Growing Problem for...

Monday, May 3, 2010

Russ

He enters a headline and some descriptive text and goes to the next step.

Monday, May 3, 2010

Russ

He sees the visualization creation process is just as simple and intuitive as the visualization itself. He can upload his own data from the field, enter it in manually, or just choose from a data bank already collected and shared by other organizations like UNICEF.

He chooses one data set.

Monday, May 3, 2010

Russ

And he clicks the next button.

Monday, May 3, 2010

[click next]

Monday, May 3, 2010

Russ

He chooses a metric for the data,

in this case he wants to show “Severe Malnutrition Rates in Sri Lanka”.So he chooses country and selects Sri Lanka from a drop down menu.

Clicks next.

Monday, May 3, 2010

Russ

The only thing left to do is to choose a graphic style.The NGOpen system determines from his data what graphic style options from their immense library might best fit the data.

So he thinks the bubble map shows his data the best.

1 in 5 children in rural Sri Lanka

suffer from malnutrion

l

Monday, May 3, 2010

Russ

He creates a call out to accent the data.

Monday, May 3, 2010

Russ

This helps give people a wider perspective on the data.

Monday, May 3, 2010

Russ

He’ll come back and create and more visualization later, but he really wants to get this up on the homepage of his website right away.

Just like on Youtube or any other remote publishing service, he copies a simple bit of code given to him by the NGOpen system, and pastes it into the page for his site.

Monday, May 3, 2010

Kristin

And here it is a simple and powerful visualization created in minutes. Ready to be shared and explored.

2 Weeks Later2 Weeks Later

Monday, May 3, 2010

Kristin

2 weeks later he gets an email...

Monday, May 3, 2010

Kristin

Monday, May 3, 2010

Kristin

It’s from NGOpen and it is telling him how many times and where his visualization has been shared and viewed.Thats great with NGOpen he is already making progress in creating larger awareness.

Thank You.

Monday, May 3, 2010

Kristin & Russ


http://afraraymond.files.wordpress.com/2010/02/haiti_big_image_984x12361.jpg

http://maventy.org/components/com_fpss/images/2814306677_c97836e361_b.jpg

http://www.lib.utexas.edu/maps/africa/madagascar.gif

http://motherchildnutrition.org/malnutrition-management/images/plumpy-nut.jpg

http://kclmlc.files.wordpress.com/2009/01/msf_logo_lowresjpeg.jpg

http://www.doctorswithoutborders.org/events/refugeecamp/press/images/MSF%20Refugee%20Camp%20Food.jpg

http://www.recessforyou.com/page_msf.html

http://www.guardian.co.uk/news/datablog/2010/jan/26/information-beautiful-haiti

http://www.google.com/publicdata/home

http://www.flickr.com/photos/ricephotos/368495574/sizes/o/

Image Resources

Monday, May 3, 2010

ngopen final presentation

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