ngo & social media drupal a match made in haven
TRANSCRIPT
NGO & Social Media
DRUPAL a match made in haven
What is NGO
• Has a mission
• Few like minded people
• Needs … – some noble idea to voice– to promote the idea– funds to sustain operational cost– volunteers to expand the idea– to connect people socially
THE IDEA
• IDEA is noble and you are confident about it’s nobleness.
• Have few people convinced about and around the idea
• Without community convinced about idea, idea will look gloomy
• So, Need to promote the idea
IDEA Promotion
• Objective– Build community around the idea/cause
• Promotion– Limited fund– Greater reach required – Short time
• Way-out /Solution– Web is the way– Social Media
WEB is the way
• Build a web site– Objective: Define objective of the website– Plan : Draw a plan to achieve the objective– Platform: Choose the platform wisely– Cost :Needs to be optimum– Review: Review it, fine tune it and adjust
according to your needs, the AGILE way
Web Presence: Objective
– Start with the base objective• IDEA Promotion• Fund raising• Social Media• Web2.0• Community Building
Web Presence: Plan
• Agility is the ‘MANTRA’
• Do not plan for longer term
• Plan in phases and preferably for 1-2 weeks
• Revisit daily and adjust it mercilessly
• Apply this for all your activities
Web Presence: Platform
• Cost is KING
• LAMP aka Linux, Apache, MySql and PHP is lowest possible option
• Do not get trapped with long term commitments
• Choose vendors wisely with best offers to start with
Web Presence: Cost
• Try to restricts the recurring cost for platform within $ 10/month
• Look out for hidden costs before sign-up
• Look out for extra bandwidth costs
• Look out for client reviews and ratings for ‘value for money’ factors
Web Presence: Features
• Start with minimum Features– Home Page – About Page– Blog– News/Events– Videos/Images– Donation– Volunteers– Social Media Sharing
The Framework
• Do not go for static web site• Framework provides you
– Scalability– Maintainability– Portability
• CMS aka Content Management System, that’s your need but which one?– Drupal: Powerful CMS with high extendibility– Wordpress: Ideal for blog but extendable as CMS– Joomla: Highly extendable CMS but commercial
plugins
Why DRUPAL
• Open Source• Zero licensing cost• No vendor locking• Runs on low cost web infrastructure• Scale as you go• Easy to manage content
(WHYSWYG/RICH Editor)• SEO friendly • E-commerce ready
DRUPAL Architecture
DRUPAL Advantage
• Open source CMS– Proven track records– Huge developer base and community
• Drupal is scalable– 0ver 4000 contributed pluggable modules– Extendable to fulfill specific needs
• High Performance– Built-in cacheing– Cloud ready
DRUPAL Advantage .. more
• Social Networking ready– SEO Ready– Out-of-the-box modules for Facebook, Twitter,
Linkedin etc.• Rich Documentation• Major features out-of-the-box
– Taxonomy– User registration and profiles– Role based Work-flow management– Content Syndication via RSS– Browser based administration– Google Analytics, Apps etc..
