nfusion digital marketing methodologies

© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.

NFUSION METHODOLOGIES

John Ellett ([email protected]) MARCH 2014

Partner with

MARKETING CHANGE AGENTS to help make an immediate and measureable impact.


MARKETING IN A DIGITAL AGE


B R AN DEXPE R I E NC ES

PAI D

OWN E DE ARN E D

CUSTOMER ENGAGEMENT FRAMEWORK

INSIGHTS ANDSTRATEGY

PAIDDisplay Advertising Mobile Advertising

Traditional AdvertisingPaid SearchPaid Social

OWNEDOrganic Search

Content MarketingE-mail

EARNEDSocial Platforms

Product Review SitesBloggers / Vloggers

Forums

IN-CHANNELPromotional Displays

Partner Enablement ToolsDigital POS

BR AND.COMSocial.com/Brand

Landing PagesEngagement Content

Multi-device

NURTURE PROGRAMS

SA LE SSALES ENABLEMENT TOOLS

MA/CRM SYSTEMS


OUR CLIENTS


HEALTHC ARE RETAIL TELECOMDUR ABLES RESTAUR ANTFOOD ANDBEVER AGE

FINANCIALSERVICES

CONSUMERELECTRONICS

B2BTECHNOLOGY

®

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WORK EXPERIENCE


SAMSUNG: SMART TV

To create buzz for the introduction of the first Samsung Smart TV, nFusion recruited tech-enthusiast and YouTube sensation iJustine to act as the spokesperson for a socially integrated launch campaign.

The campaign took advantage of her enthusiasm and street-cred for a series of videos on the Samsung Smart TV Facebook Page that introduced Smart TV innovation — Smart Interaction, Smart Content and Smart Evolution — to technology-savvy consumers, movie lovers and sports fanatics.

The Smart TV campaign proved to be Samsung Consumer Business Division’s most successful launch to date in terms of user clicks and video engagement.


WEBSITE View the site


ONLINE VIDEO


FACEBOOK APPLICATION: APP RECOMMENDATION


FACEBOOK


RICH MEDIA


SANDISK: TELLING LIFE STORIES FROM MEMORY

To make a connection with the millennial consumer and drive preference for SanDisk’s retail products, nFusion developed an online experience that reminds us that every moment matters.

“Telling Life’s Stories From Memory” reaches the new generation of storytellers who share their stories via photos and videos and want the confidence to capture and preserve them at a moment’s notice.

The campaign, which includes dynamic paid, owned and earned components, has been extended to multiple SanDisk regions and has gained enough traction to be rolled out globally.


THEMES


HOME PAGE View the site


STORY PAGE STORYTELLER PAGE


SOCIAL INTEGRATION


RICH MEDIA


MOBILE AND TABLET CUSTOM RICH MEDIA UNITS


BACARDI SILVER: SOCIAL STAR

To realign with shifts in the consumption experience and reach consumers where they hang out, nFusion created the “Social Star” concept to remind our audience that a party isn’t a party without Bacardi Silver.

Bacardi Silver fans were equipped with a Party Like a Pro “tool kit,” which included everything he/she needs to be a rock star in every social situation.

The extended campaign connected with the Social Sipper on multiple communications touch points and, most effectively, on Facebook where the brand was able to build its fan base dramatically.


HOME PAGE


SOCIAL INTEGRATION AND LOCATION BASED SERVICES


FACEBOOK


BANNERS

METHODOLOGIES


INTEGRATED EXPERIENCE PLANNING

STR ATEGIC PLANNING EXECUTION

C L A R I F YBusiness goals and organizational constraints

ASS E SSCurrent situation relative to best practices and competition

D ETE R M I N E Project scope, timing and budgets

A LI G N Key stakeholders on goals, approach and requirements

Frame OppportunityEXEC UTEPaid campaigns (creative and media)

BU I LDOwned experiences optimized for key devices

E N GAG ECustomers on prioritized social platforms

I NTEG R ATEActivities across paid, owned and earned experiences

Create ExperiencesM ON ITO RResults against predefined goals

FAC I LITATEMulti-disciplinary review and action planning

R E F I N EPaid, owned and earned activities based on action planning

Optimize SystemA RC H ITEC TIdeal customer experience across touch points

D ETE R M I N EOptimal mix of paid, owned and earned media

D E SI G NCreative concept and content strategy

PL ANInterconnected paid, owned and earned experiences

Define StrategyD ETE R M I N ECustomer segments to engage

D E VE LO PPersonas for key customers

M A PCustomer journey and identify key touch points

I D E NTI F YMeaningful intersections between brand and customer

Develop Insights


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STR ATEG IC D ESI G N D E VE LO PM E NTEXPE R I E N C E

M AN AG E M E NT

AC TI ON S

WEB STRATEGY


ASSESSM E NTS Assess Current Situation (Strategy, Platforms, Competitors)

PL AN N I N G AN D PL AYBOOKS Social Media Marketing Strategy Development

POLIC I ES AN D PROTOCOLS Develop Social Media Engagement Policies

C A M PA I G N / PROG R A M EXEC UTI ON

M E ASU R E M E NT AN D I N SI G HTS Ongoing Reporting to Inform Strategy, Attribution

BLOGGER AND INFLUENCEROUTREACH

SOCIAL CAMPAIGNSConcepting and management

BRAND LOCKDOWNSecure brand across platforms

BRANDED CONTENTDEVELOPMENT

SOCIAL LISTENING/MONITORING

SOCIAL ADVERTISINGPPC, display, advocate amplification

SOCIAL MEDIA TRAININGCOMMUNITY MANAGEMENTFacebook, LinkedIn, Twitter,YouTube, Google+, SlideShare

SOCIAL MEDIA MARKETING


MOBILE MARKETING

MARKETER CONSIDER ATIONSUSE C ASECUSTOMER EXPECTATIONS

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