ABOUT THE PROGRAM

The Newport International Boat Show (NIBS) is the �rst major show of the fall boat show season and the �rst United States boat show of the new model year. This unique position is why manufacturers have long made Newport the place to launch their new boats and products. It seemed �tting to expand upon NIBS’ timely position by creating a signi�cant awards program titled Newport For New Products™ (NFNP). NFNP is the of�cial U.S. debut of the coming year’s new models. The NFNP program identi�es and promotes all entries that have been accepted into the program.

To help elevate the NFNP program to a world-renowned level, NIBS partnered with Cruising World, Sailing World and Yachting magazines. All three publications promote each entry in a special section in their September issue and on their websites. That same promotion also appears on the NIBS website. During the boat show, these exhibits are provided distinct identi�cation and special activities. The Presenting Sponsor will own this unique program and receive naming rights to all of the above. In addition, the Presenting Sponsor will receive two full-page ads in all three publications.

AN EXCLUSIVE SPONSORSHIP OPPORTUNITY

Sponsorship of the NFNP program provides widespread brand recognition and excitement. Attendees look forward to viewing boats and boating products that have never before been seen in the U.S. That intrigue alone creates a buzz and sets the NFNP sponsor apart from all others. Why not own this excitement, along with access to our loyal attendees and exhibitors, while supporting companies who design and build new and innovative products that advance the marine industry and motivate consumers!

BENEFITS / VALUE TO THE NEWPORT FOR NEW PRODUCTS PRESENTING SPONSOR

Exclusivity in Category

Naming Rights (“Presented by…”)

Logo on Special Section cover and all succeeding pages of the insert that appears in Cruising World, Sailing World and Yachting magazines. Includes a dedicated full-page ad on the back of the special section1

Digital PDF version of the special section complete with sponsor branding featured on the magazine, sponsor, and NIBS websites all year long2

Additional full-page ad in Cruising World, Sailing World and Yachting Magazines, to be placed within one calendar year3

Logo included in Newport For New Products feature on all NIBS print ads4

Editorial coverage in the Show Directory

Dedicated email blast to 15,000 boat show attendees and two mentions in the magazines’ e-newsletter5 SUPPORTING FACTS ON NEXT PAGE

Three Newport For New Products banners with sponsor logo displayed prominently on-site6

Logo on NFNP balloons (identifying symbol of NFNP)

Bonus distribution of 15,000 magazines at show, airport, train station and RI Welcome Center7

Exhibitor Breakfast /Awards Ceremony presence

Large banner displayed prominently at Exhibitor Breakfast/Awards Ceremony

Logo on invitation

Opportunity to address group during opening remarks

NFNP logo on all awards presented

Post-show publicity due to winner acknowledgement

S U P P O R T I N G FA C T S

Logo placement on NFNP special section totals over 265,000 in circulation with over one million impressions.

Monthly impressions for each supporting website are as follows:

Retail value of one full-page, four-color ad in Cruising World, Sailing World and Yachting magazines totals over $69,000 with over 250,000 in circulation and a total audience of over one million af�uent consumers.

NFNP logo on all NIBS print ads that appear nationally and internationally through our targeted media buy totaling an audience of over 68 million.

Magazine e-mail lists reach 120,000 subscribers, and NIBS e-mail list reaches 15,000 subscribers.

Total “drive-by” traf�c during four-day NIBS event equals 48,800 impressions.

Total boat show attendance over four days is over 40,000.

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∙ CruisingWorld.com

∙ SailingWorld.com

∙ YachtingMagazine.com

∙ NewportBoatShow.com

221,926203,643212,05416,243

MONTHLY PAGEVIEWS

48,29443,37361,2944,885

MONTHLY UNIQUE VISITORS

CRITERIA & ELIGIBILITY

The Newport For New Products program is open to domestic and foreign companies. All applicants must meet certain criteria to be accepted. Judging is done by an independent panel of boating experts. One winner in each category - Best New Sailboat, Best New Powerboat, and Best New Boating Product - is chosen based on innovation, aesthetics, value to the consumer, and making a signi�cant contribution to the recreational boating experience. As the Presenting Sponsor, you will be a winner along with them!

http://www.newportboatshow.com