nfl project

8/14/2019 NFL Project

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allas Cowboysallas Cowboys& ndianapolisndianapolisColtsolts


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Started in 19601960

Origin of Team Name:Origin of Team Name:- Team was, at first, known as the Steers. After a

few weeks, however, the name was changed toRangers.-Owners of the new NFL team, selected the nameof Cowboys to avoid confusion with baseball teamin Dallas under same name.

OWNER:OWNER: Clint Murchison Jr.

PR:PR: Rich Dalrymple

allas Cowboysallas Cowboys&istory Origin&istory Origin


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( )istory con t( )istory con t Super Bowl Champions:

VI (1971), XII, (1977),XXVII (1992), XXVIII(1993), XXX (1995)

One of the wealthiestteams in the NFL,generating almost $269million in annual

revenue The Cowboys are the only

NFL team to record 20consecutive winning

seasons (1966-1985),


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ndianapolis Coltsndianapolis Colts&istory Origin&istory Origin Started in December 1946

Origin of Team Name:Origin of Team Name:- the Colts name reflecting thegreat tradition and proudhistory of horse breeding andracing in the Baltimore region.- moved to Indianapolis in 1984

OWNER:OWNER:Jim Irsay

PR: Craig Kelley MARKETING REPS:MARKETING REPS:Tom

Zupancic &Chuck O'Hara

The team won two WorldChampionships, and the 1971


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&owboys Stadium &owboys StadiumAccommodationsccommodations Moved to Cowboys StadiumCowboys Stadium in Arlington, TX

(2009-Present2009-Present)Seating capacity: 80,00080,000 but is expandable toseat nearly 100,000 fans for large events such

as the Super Bowl.

-H ilto n D a lla s Pa rk C itie s 4 D ia m o n d H ote l

, ,Ju st m in u te s fro m m a rke t ce n te r Lo ve Fie ld A irp o rt,D FW A irp o rt : , ,N o rth p a rk C e n te r N e im a n M a rcu s N o rd stro m

, &M a cy s D illa rd s m o re , ,D a lla s zoo W o rld A q u a riu m T h e S ixth Flo o r M u seu m


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Moved to Lucas OilLucas Oil

StadiumStadium(Indianapolis, IN) in2008

Seating capacity:63,00063,000

Budget was $675million

&olts Stadium &olts StadiumAccommodationsccommodations

o w n to w n siteo w n to w n site H o lid a y In n E xp re ss&H o te l S u ite s H yatt R e g e n cy B y n u m s S te a k h o u se

R B istro


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&orporate Sponsorships &orporate Sponsorships/edia Rates Attendance/edia Rates Attendance :owboys:owboys Miller Brewing, Ford Motor,

Verizon Wireless, Cadbury Schweppes' , Dr.Pepper, Pepsi Co., Bank of America

2009 Season Total Attendance: 1,307,2311,307,231peoplepeople

:olts:olts Union Federal Bank, Coca-Cola,Busch, PepsiCo's Gatorade, Meijer GreatLakes, Lucas Oil, General Motors' Chevrolet

2009 Season Total Attendance: 1,066,4791,066,479

peoplepeople


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Promotion Strategies

:OLTS:OLTS "Paint Your Face Cam" that is featuredon the video board at Lucas Oil Stadium.

Sure-Win Wednesday" promotion where if theopposing team loses, all fans in attendance

receive a ticket for the next Wednesday's homegame (a great branding play for Sherwin "Sure-Win" Williams)

:OWBOYS:OWBOYS Celebrities such as Tony Romo &Jessica Simpson


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i c k e ti c k e tP l a n sl a n s :owboys:owboys 2010 Season Tickets

.Include all Reg Home Games-$1195 $7500

: -Regular $39 $108

:olts:olts 2010 Season Tickets-$1300 7800

:Regular start at $48


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Works CitedWorks Cited

http://football.about.com/cs/teamscowboys/a/bl_dalhistory_2

http://www.nflteamhistory.com/nfl_teams/dallas_cowboys/sta

http://stadium.dallascowboys.com/tours/tourInfo.cfm

http://www.stadiumsofprofootball.com/nfc/CowboysStadium.

http://people.hoovers.com/professional-sports-teams-and-or
http://football.about.com/cs/teamscowboys/a/bl_dalhistory_2.htmlhttp://www.nflteamhistory.com/nfl_teams/dallas_cowboys/stadium.htmlhttp://stadium.dallascowboys.com/tours/tourInfo.cfmhttp://www.stadiumsofprofootball.com/nfc/CowboysStadium.htmlhttp://people.hoovers.com/professional-sports-teams-and-organizations/dallas-cowboys-football-club-ltd/sales-and-marketinghttp://people.hoovers.com/professional-sports-teams-and-organizations/dallas-cowboys-football-club-ltd/sales-and-marketinghttp://www.stadiumsofprofootball.com/nfc/CowboysStadium.htmlhttp://stadium.dallascowboys.com/tours/tourInfo.cfmhttp://www.nflteamhistory.com/nfl_teams/dallas_cowboys/stadium.htmlhttp://football.about.com/cs/teamscowboys/a/bl_dalhistory_2.html

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