nfc and advertising

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WERBEAGENTUR AG OLIVER STÄCKER [email protected] NFC and Advertising

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Post on 05-Dec-2014

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In his presentation Oliver shows how NFC could boost mobile marketing and mobile commerce. He will discuss whether and where NFC is superior to other mobile marketing technologies as bar codes and bluetooth. Oliver is co-founder and creative director of the Transformer Werbeagentur AG. Transformer is a advertising agency based in Zurich. Since 2007 Transformer runs for crossmedia purposes the inhouse unit “transformer mobile lab” with a strong focus on mobile tools and mobile marketing.

TRANSCRIPT

Page 1: NFC and Advertising

WERBEAGENTUR AG

OLIVER STÄCKER

[email protected]

NFC and Advertising

Page 2: NFC and Advertising

The advertiser’s situation GENERAL

Costumers are glutted by “call to act” messages in advertising and promotions

Costumers often mistrust the messages

Costumers want a benefit

Costumers want/need an easy way to react

Advertisers need leads

Page 3: NFC and Advertising

The advertiser’s Hope GENERAL

no installation

no app search

no typing no typing

no on/off mode

Page 4: NFC and Advertising

NFC Advantage GENERAL

ONE TOUCH

Page 5: NFC and Advertising

Media strategy GENERAL

POS Direct Mailing

Restaurant/Bar Info Material

Smart Poster

Lorem Ipsum do.

Page 6: NFC and Advertising

NFC to trigger other services GENERAL

URL push prewritten SMS

downloads database

Page 7: NFC and Advertising

And what about NFC apps? GENERAL

Advertising is strong project orientated. > every product or service follows different (media-) strategies because of different target groups

A campaign runs only between 2 weeks and 2 months

Mostly developing an app takes too much time and causes high costs

Paying an annual licence fee for a two weeks period doesn’t make sense

Page 8: NFC and Advertising

And what about NFC apps? GENERAL

Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand

Lorem Ipsum do.

POS Direct Marketing Restuarants/Bars Brochures Smart Poster

Milk Product Car

Sportsclub

Insurance NGO

Public transport

Fashion label Food

Wellnessproduct

Bank Construction

Senior-Residence

Airline Alcopop Furniture

Page 9: NFC and Advertising

Direct Mailing USE CASE

The mailing card includes a personalized NFC tag

Page 10: NFC and Advertising

Direct Mailing USE CASE

Max Muster Beispielstrasse 3

8004 Zürich

Max Muster 9889 079 710 20 30

Printing process includes printed personalisation and activation of the tag

Page 11: NFC and Advertising

Direct Mailing USE CASE

Max Muster

Company

The pre-written information of the tag contains the registration

9889 079 432 32 71 max muster

Page 12: NFC and Advertising

Direct Mailing USE CASE

The participant is now recognized via his device and his batch

Welcome Max Muster

Page 13: NFC and Advertising

Open air festival USE CASE

Serving and selling drinks at an open air festival Is restricted by strong rules by the event management

Page 14: NFC and Advertising

Open air festival USE CASE

Page 15: NFC and Advertising

Open air festival USE CASE

2 for 1 Come and visit us at the entrance

Page 16: NFC and Advertising

Touch point 1 Touch point 2 Touch point 3 Touch point 4

Open air festival USE CASE

You have collected 10 touch points. enjoy a free beer. But to win the jackpot collect some more…

Page 17: NFC and Advertising

Open air festival USE CASE

An overall ranking after the event extends the promotion even beyond the event weekend.

Page 18: NFC and Advertising

THANK YOU!

Transformer Werbeagentur AG, Transformer mobile Lab Häldeliweg 35, 8044 Zürich, Tel. 0041 44 267 44 55, www.transformer.ch, [email protected]