nfc and advertising
DESCRIPTION
In his presentation Oliver shows how NFC could boost mobile marketing and mobile commerce. He will discuss whether and where NFC is superior to other mobile marketing technologies as bar codes and bluetooth. Oliver is co-founder and creative director of the Transformer Werbeagentur AG. Transformer is a advertising agency based in Zurich. Since 2007 Transformer runs for crossmedia purposes the inhouse unit “transformer mobile lab” with a strong focus on mobile tools and mobile marketing.TRANSCRIPT
The advertiser’s situation GENERAL
Costumers are glutted by “call to act” messages in advertising and promotions
Costumers often mistrust the messages
Costumers want a benefit
Costumers want/need an easy way to react
Advertisers need leads
The advertiser’s Hope GENERAL
no installation
no app search
no typing no typing
no on/off mode
NFC Advantage GENERAL
ONE TOUCH
Media strategy GENERAL
POS Direct Mailing
Restaurant/Bar Info Material
Smart Poster
Lorem Ipsum do.
NFC to trigger other services GENERAL
URL push prewritten SMS
downloads database
And what about NFC apps? GENERAL
Advertising is strong project orientated. > every product or service follows different (media-) strategies because of different target groups
A campaign runs only between 2 weeks and 2 months
Mostly developing an app takes too much time and causes high costs
Paying an annual licence fee for a two weeks period doesn’t make sense
And what about NFC apps? GENERAL
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
Lorem Ipsum do.
POS Direct Marketing Restuarants/Bars Brochures Smart Poster
Milk Product Car
Sportsclub
Insurance NGO
Public transport
Fashion label Food
Wellnessproduct
Bank Construction
Senior-Residence
Airline Alcopop Furniture
Direct Mailing USE CASE
The mailing card includes a personalized NFC tag
Direct Mailing USE CASE
Max Muster Beispielstrasse 3
8004 Zürich
Max Muster 9889 079 710 20 30
Printing process includes printed personalisation and activation of the tag
Direct Mailing USE CASE
Max Muster
Company
The pre-written information of the tag contains the registration
9889 079 432 32 71 max muster
Direct Mailing USE CASE
The participant is now recognized via his device and his batch
Welcome Max Muster
Open air festival USE CASE
Serving and selling drinks at an open air festival Is restricted by strong rules by the event management
Open air festival USE CASE
Open air festival USE CASE
2 for 1 Come and visit us at the entrance
Touch point 1 Touch point 2 Touch point 3 Touch point 4
Open air festival USE CASE
You have collected 10 touch points. enjoy a free beer. But to win the jackpot collect some more…
Open air festival USE CASE
An overall ranking after the event extends the promotion even beyond the event weekend.
THANK YOU!
Transformer Werbeagentur AG, Transformer mobile Lab Häldeliweg 35, 8044 Zürich, Tel. 0041 44 267 44 55, www.transformer.ch, [email protected]