nexus media
DESCRIPTION
MIBS 2014TRANSCRIPT
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Connecting the business through search
-‐ Francis Lui & Zevin Goay -‐
Successful Digital Marketing is Beyond SEO & SEM
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We are a Digital Agency with the focus on Search Engine Optimisation, Search Engine Marketing, Online Brand strategy and Engagement, empowering businesses with Online Reputation Building and management, Social and Search Demographic Targeting, and Conversion Rate Optimisation techniques
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Analytics
Organic Search Mobile Search
!Conversion Rate Optimisation
Content Strategy
Social Media Management Online Reputation Management
Search Engine Marketing
OUR CORE PASSION
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!Successful
Search Engine Marketing (SEM) Campaign
That Crush The Competition
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: What is SEMGoogle Search Network Google Display Network
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“I tried AdWords. It didn’t work for me”...
Google Adwords Problem? Business Problem?
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: Unique Selling Proposition (USP)
❖ Stand out against your competitors !❖ Determine your business’ core strengths and look for the opportunity !❖ Search & understand your competitors: !
● How are your competitors selling their services?
● What’s the missing gap in the market?
● What can you do better than your competitor?
!
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: Why Does User Experience Matter?
❖ User Experience is not just design !❖ User Experience is more than usability !❖ User Experience is more on delivering relevant content !!!!
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: Build Trust To Earn Clicks Not Buy Clicks
❖ Be specific & precise to motivate a person to click-through your site !❖ Be clear and up-front on what you are offering and what consumers will get from you !❖ Brand yourself !!!
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: Call To Action That They Can’t Refuse
❖ Keep your CTA short, focused and actionable !❖ Promote a benefit not a product !❖ Use scarcity tactics (e.g. limited time or product availability) to induce a quick reaction !❖ Use Action-getting CTA words: !
● Shop
● Get
● Save
● Book Now
● Free
● This Week Only
!!!
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: No Excuse Not Using Ad Extension
❖ Method to increase conversion - and they don’t cost extra to use !
❖ Type of Extensions: ● Sitelinks Extensions
● Location Extensions
● Call Extensions
● Social Annotation
!!!
(Mobile view)
(Social Annotation) (Call Extensions) (Location Extensions)
(Sitelinks Extensions)
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: Factors to Successful SEM Campaign
Business GOAL Marketing Action Plan ROI
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Death of SEO?YES, conman SEO Consultant - !
Telling You They Can Guarantee Top 10 Ranking!Chase After Google Algorithm!
!NO, SEO is all about RCS SEO!
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500+ Algorithmic Changes Each Year
In 2012 alone, Google says they had 665 “launches” of new search-changing features
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SEO of the Past Was Technical Tasks
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If You Used Manipulative Tactics or Outsourced, There’s High Risk
Anchor text heavy link building was once a staple of SEO; now it’s a liability.
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IS SEO WORKS COMES CHEAP?
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e.g. Panda
Panda appears to use user satisfaction/happiness inputs to remove sites searchers don’t like from the SERPs.
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e.g. Penguin
Excellent analysis of factors correlated with sites hit by Penguin
Factors like exact-match anchor text, low quality link sources, and sitewide links are often seen in sites penalized by Penguin
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e.g. Hummingbird?
Hummingbird promoted results that are less about perfect keyword targeting and more about matching the query’s intent.
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Now Google Consider Everything!
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What is RCS SEO?It is about Real Content Stuffs!
!It is about Real Marketing Stuffs!
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RCS SEO Huge Number of Responsibilities
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It is about?1. Persuasive Copy
2. Engaging Images
3. Viral Videos
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Always ASK YOURSELF
Would this make me want to CLICK?
Would this make me want to READ ON?
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SEDUCTIVE HEADLINESWhatever Industry You Are In,!
You Need a HOOK for People to READ & CLICK
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So?Is this Marketing?
Is this Content?
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To Create Persuasive Content You Have To
Understand You Audience
Engage them Emotionally
Use Psychological to Triggers
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How do we reach our audience in the
information age?
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Information is the perfect way to market your
product
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The Internet is the Perfect Medium
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Organic Search is the Perfect Channel
Unless doing RCS SEO
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How to create a Organic Search, RCS SEO that
can convert?
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The Core Principles to Success
1. Innovate
2. Dedicate
3. Educate
4. Accomodate
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INNOVATE
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Tip #1Think Like a Product Marketer and NOT Programmer
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Apply New Method or Idea to Market your Product Digitally
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Tip #2Be Innovative
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Google Reward Innovation
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DEDICATE
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FOCUS ON USER & AUDIENCE …USER
EXPERIENCE … ALL ELSE WILL FOLLOW
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Tip #3Care About You Audience
What you audience what to read and see!
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EDUCATE
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Tip #4Go Bigger with All You Content
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Tip #5Promote It Like You Mean It
Stop Misleading
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Tip #6Accommodating Your Audience
Your Audience … Human & Robots!Robots are people too
Findability is key to accessibility
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Tip #7You Can Never Forget Robots!!!
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Key Take Aways
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Strategic #1: Make Sure Your Marketing & Product Tell
Cohesive Narative
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Strategic #1: Make Sure Your Marketing & Product Tell a Cohesive Narrative.
Does the story you tell here…
match the way you market, sell, and deliver results here?
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Strategic #2: Determine Where RCS SEO Really Fits in Your Branding,
Education, Conversion, & Retention Efforts?
What kinds of content & rankings will bring the right people to these places at the right time?
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FACEBOOK.COM/NEXUSMEDIAWORKS
TWITTER.COM/NEXUSMEDIAWORKS
/COMPANY/NEXUSMEDIAWORKSWWW.NEXUSMEDIACORP.COM
Nexus Mediaworks International Sdn Bhd A-‐1-‐32 IOI Boulevard Jalan Kenari 7 47150 Puchong, Selangor, Malaysia T: +60 3 80790918 !Level 16, Hunza Tower, Gurney Paragon, Jalan Kelawei, Georgetown, 10250 Penang, Malaysia T: +604 222 8800
Companies: NEXUS MEXIAWORKS, INC (KOREA) NEXUS MEDIAWORKS PTE LTD (SINGAPORE) NEXUS MEDIAWORKS INTERNATIONAL PTY LTD (AUSTRALIA) NEXUS MEDIAWORKS INTERNATIONAL LTD (NEW ZEALAND) PT NEXMEDIA NUSANTARA (INDONESIA)
Thank You