1. 1. Workout Buddy Module 2 Project
2. 2. What is Workout Buddy? Workout Buddy doesnt just count your steps and track your steps or offers custom workouts or counts calories or provides recipes or connects to social media Workout Buddy does all of these things
3. 3. Value Proposition Product Customer
4. 4. Market Opportunity Millennials (Ages 18-34): 75,000,000 in the United States Sources: http://www.slideshare.net/Bryankorourke/nielsen-global-consumer-exercise-trends-survey-2014 & http://www.marketingcharts.com/traditional/so-how-many-millennials-are-there-in-the-us-anyway-30401/ Currently, a plethora of workout and fitness applications exist However, none allow like-minded people to connect locally to workout and play sports In addition, none include all of Workout Buddys other features in one, easy-to-use application: Motivation & encouragement to remain active and/or push harder Fitness planning & tracking Calorie & nutrition tracker & recipe suggestions Therefore, Workout Buddy fills a gap in the market for all exercise/fitness-inclined millennials by helping them connect as well as saving time, money, and increasing efficiency in order to achieve desired fitness goals
5. 5. Competitive Environment Noom Weightloss is the perfect combination of everything one needs for their weightloss journey. This app allows users to log their workouts, meals, and counts your steps throughout the day. The app provides positive encouragement, sends wellness articles to your email and nutritional recipes. Lose It creates a specific weight loss plan for you and your busy life. Its a personal trainer and nutritionist in your pocket. It connects to other app and devices to make it handy. Track your run from Nike Running, track your steps from FitBit and share it all on Twitter and Facebook from your smartphone, tablet and desktop. Class Pass is designed to help users find amazing studios and classes, challenge themselves to seek new ways of working out, and get the kind of fitness theyre passionate about. Class Pass is not cheap, in Canada a monthly pass is $99
6. 6. Key Partners, Activities & Resources Nike Training Club Over 1M downloads (Android), N/A (iOS) This app provides more than 85 instructor-narrated fitness routines. It tracks your progress and rewards efforts with custom workouts created by Nikes professionals, pro athletes and celebrities. The workouts for this app are highly acclaimed, and would be a perfect integration for the workout component for Workout Buddy. FitBit & Other Wearable Technology Over 10M downloads (Android), N/A (iOS) Wearable technology (bracelet) that wirelessly syncs data such as, number of steps walked, quality of sleep, steps climbed, etc. to multiple devices The FitBit apps allows users to not only track their steps, minutes of activities and calories burned, but also allows users to track their calories eaten and syncs up easily to MapMyFitness and LoseIt! Fitness Chains Workout Buddy would be eager to work with fitness chains, such as YMCA, to use their facilities for the social component of this app. The purpose is for users to connect with people within their community who enjoy similar group activities/sports the app will connect you with these individuals and the facilities within larger corporate gyms. Book the space and the people all at the touch of your fingertip.
7. 7. Customer Segments
8. 8. Customer Relationships and Relevant Channels
9. 9. Ad-Supported Service (free for customers) - Access to workout tracking features - Free workout and nutrition plans - Workout class and group activity recommendations (ads) Premium Service (monthly membership fee) - Access to daily workout and group activities - Custom workout and nutrition plans - $119.99 monthly fee - comparable to gym membership fee Revenue Streams
10. 10. Cost Structure
11. 11. Conclusion Social, Mobile, Search & Display with Content fueling all channels. Millennials (aged 18-34) within 3 main segments: 1) Athletes 2) Motivation Seekers 3) Beginners Primarily maintained by the Workout Buddy mobile app. Secondarily maintained by social platforms. Workout Buddy helps connect fitness & health- oriented individuals in the same area, and serves as a one- stop-shop for an active, healthy, and fit lifestyle. Nike Training Club, FitBIt & other wearable technology, and Local gyms Wearable Technology, such a FitBit Exisitng workout apps, like Nike Training Club Local Gyms will provide facilities necessary for social connection The user needs: workout, and track their meals and calories inorder to be successful. For added bonus, leverage wearable technology to receive additional insight. -Web platform and app development fees -Advertising costs -Gym & facility partnership costs -Office costs -Staff -Ad-Supported Basic Accounts -Monthly Subscriptions to premium accounts
12. 12. Thank You!