next mobile trends 2011
DESCRIPTION
These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!TRANSCRIPT
NEXT Mobile Trends 2011
My name is Joerg Jelden. ���I am a freelancing trend and transformation consultant based in Hamburg. Currently I am curating the track on mobile and emerging channels for NEXT11.
These trends emerged while putting together my sessions and inviting speakers. Together with speakers and the audience we will discuss each trend in one session. So, do not to ���miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!
I presented and discussed these trends recently at betahaus hamburg. This co-working space is where I work and love to spend my days
Trend 1: #Smartware
Trend 3: #Dumbphonia
Trend 2: #Transactionism
Trend 4: #Intertainment
= #Smartware
Hardware
+ Mobile Software
Shopping Smartphones X
= #Transactionism
= #Dumbphonia
Mobile Revolution
– Smartphone Hype
= #Intertainment
Read +
Watch +
Listen ( ) Interact
Trend 1: #Smartware
Mobile devices make new ���environments intelligent
„Whatever ���you do, ���do mobile ���first“ ���Eric Schmidt, ���CEO Google
Source: http://www.geek.com/wp-content/uploads/2009/07/eric_large.jpg
Whatever I do?
Source: Dominic Episcopo, Meat America, www.episcopo.com
There is surely an app for that, already
Source: iHandy Wasserwaage, iTunes App-Store
App first has become the new paradigm of publishing
Source: http://www.economy-one.de/swfapps/ipad/first/showroom/
Mobile is changing the way websites are designed
Source: http://news.designlanguage.com/post/1611663345
Navigating with fingers instead of mouse and keyboard
Source: http://www.allmystery.de/themen/uf25902-43
No Flash, but HTML5
Source: Marco Fulle, Eyjafjallajökull eruption, April 2010
There is so much more than only an app for that. Smart mobile devices are the smartest gadget we own
Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa
Smart mobile devices will be the brain of any kind of dumb physical hardware
Source: iSnipe App
Smartphones have already replaced digital cameras. Camera makers get reduced to sell lenses for iPhones
Source: http://photojojo.com
Smart mobile devices are becoming musical instruments
Source: The iPad Orchestra
Touch devices are the new supertoys for toddlers
Source: http://www.flickr.com/photos/aperturismo/4488285832/in/photostream/
Smart mobile devices are becoming personal dashboards and ignition keys
Source: Mini eScooter, http://images.freshnessmag.com/wp-content/uploads//2010/09/mini-scooter-e-concept-unveiling-agyness-deyn-15.jpg
SIM cards will be embedded into any hardware soon
Source: http://thecellphonejunkie.com/2010/11/18/gsm-association-looking-at-embedded-sim-cards/
From ´subphones´ like eReaders ...
Source: Kindle
... to connected cars. In 2014 every new car is supposed have an embedded SIM card
Source: BMW Connected Drive
Is the next generation of smart mobile devices fully ���embedded?
Source: http://www.kylebean.co.uk/portfolio/#mobileevolution
The next generation
Mobile software is about rapid innovation. It establishes an ecosystem with opportunities for external partners. Users have more and better choice. Hardware comes to live faster and better
Source: Apple Appstore, 2011
„Our competitors aren´t taking our market share with devices, they are taking our market share with an entire ecosystem.“ Stephen Elop, CEO Nokia
Source: Bosch Refrigerator, Dinosaur Leg, DDB, 2010
The next generation
Google´s Android is Open Source and will be the new super-OS for any device maker
Source: Android Activations October 2008 – January 2011, http://www.youtube.com/watch?v=fqFpq9WXbJo
Expect a springtide of new app-stores and app concepts for everything from cars or TVs to browsers and desktops
Source: http://www.androidappdeveloper.biz/wp-content/uploads/2011/01/amazon-appstore-dev-portal-android-app-developer.jpg
The next generation
Who is responsible for Developer Relations in your company?
Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa
Speakers in the session #Smartware
Louisa Heinrich, Fjord Design
Usman Haque, Connecting Environments
Harald Neidhardt, Smaato/MLOVE
Trend 2: #Transactionism
Smart mobile devices change the ���way we buy and pay
As consumers we all have used our phones in stores as shopping lists, to take pictures, compare prices etc.
Source: http://www.switched.com/2010/12/08/best-shopping-apps-save-time-money-sanity/
Location based shopping 2010s Foursquare hype brought a lot of attention to check-ins, rewards and gamemechanics. Facebook Places is used for local check-ins at stores, too. In return for sharing their whereabouts consumers receive coupons or deals. Shopkick pushes this idea to the utmost. Shopkick offers rewards for shoppers when they check in to a store and when they scan a barcode etc. Partnering with companies like Bestbuy, Shopkick use these rewards to bring people into the stores, track how they move through the store and what interests them.
We scan barcodes, in order to get nutrition information, health recommendations, recipes, sync them with our shopping list ...
Source: Albert Heijn
Location based shopping 2010s Foursquare hype brought a lot of attention to check-ins, rewards and gamemechanics. Facebook Places is used for local check-ins at stores, too. In return for sharing their whereabouts consumers receive coupons or deals. Shopkick pushes this idea to the utmost. Shopkick offers rewards for shoppers when they check in to a store and when they scan a barcode etc. Partnering with companies like Bestbuy, Shopkick use these rewards to bring people into the stores, track how they move through the store and what interests them.
... or place an order through one of the fantastic shopping apps. Amazon and eBay see retail as one essential entry point for M-commerce
Source: Amazon Shopping App
Mobile Enhancements These days smartphones become integrated into cars. They connect our dashboard to the internet, let us access to all the data on our phones and use the information of our cars. Especially for electro cars this is elementary. Ford Sync, MINI Connected or the e-scooter-concept of SMART and MINI point towards this near future car vision already today.
Now, retailers start to embrace smart mobile devices as an additional sales, marketing and payment tool, too
Source: Martin Recke, 2011
We are invited to check-in at local stores to get discounts or coupons. Retailers want us to share our shopping whereabouts with our friends
Retailers would like to recognize customers at the entrance, not at the check-out. They are keen to know how we move, what we watch and pick. Shopkick offers all that in one app. Customers are rewarded with rewards .
With smartphones customers will look where else in the city products are in stock. Retailers can make their product inventory transparent using Milo
NFC Die Mehrheit der Nutzer w
Augmented Reality will enhance shopping districts with virtual outdoor advertising for those who use AR browsers like Layar
NFC Die Mehrheit der Nutzer w
Augmented Reality apps start to support retail. They will be used to virtually try on products. The images can be saved in order to remember them, show them to friends or buy through the app
Source: http://www.opticiens-atol.com
Virtual goods will be placed in shopping malls. AR makes them visible. Customers can collect them for fun, special treatments or deals
Source: Goldrungo.com
Virtual goods and news are among the top-sellers of in-app-purchases
Near Field Communication has been around for a long time. Now, Google and Apple give this technology a huge push to make mobile payment, couponing and ticketing easier
Telcos, retailers, banks and credit card companies get ready for mobile payment. Phones without integrated NFC chip can use an RFID tag or the Square adapter.
Source: Square.com
Matthäus Krzykowski, Xylogic/Venturebeat
Olivier Audouze, Total Immersion
Marcel Hastenteufel, SinnerSchrader
Franziska von Lewinski, Interone
Speakers in the session #Transactionism
Trend 3: #Dumbphonia
Why it is smart to embrace feature phones, SMS and the like
The vast majority of people worldwide have no smartphone, no data plans or fast mobile internet connection
More than 2.5 billion people make a living of less than $2.5 a day. For them even standard feature phones are unaffordable. UK company Movirtu has introduced a virtual phone concept. People can use their own number on any phone
Source: www.movirtu.com
In Africa feature phones are widely used to transfer money. M-Pesa in Kenya has more than 10 mio subscribers
Source: www.safaricom.co.ke
Feature phones are simple, easy to hack and to modify. People in developing countries come up with their own solutions to problems.
Source: http://www.flickr.com/photos/53374366@N07/4931706846/
So called bandit phones have a double-digit marketshare in China. Apart from fun concept many bandit phones anticipate new features.
There is a fascination for modded feature phones here, too. Think of steampunk phones
John´s Phone was the hero of all gadget blogs last autumn. With this phone you cannot even send SMS and you write your numbers into a physical address book.
Source: www.johnsphone.com
Lekki from France re-introduces popular 90s phones in bright colours. All phones are original phones. Only coloured or broken parts have been replaced ���
Source: www.lekki.fr
The average US teenager sends 3.339 text messages a month. HMU ���(=Hit Me Up ���=text or call me) was the number 1 meme on Facebook in 2010.
In order to boost mobile access Facebook launched 0.facebook.com. This is a text-only version of the famous network. Thanks to cooperations with more than 50 mobile operators it is free to use on their networks
Twitter goes back to its roots. Follow people on Twitter and receive their tweets as SMS.
Fancy to browse the web on feature phones without data plan? Shorthand translates websites into text-apps. Browsing is fully based on SMS
Source: www.shorthandmobile.com
Gemalto just introduced the Facebook SIM. Users can browse the social network on an SMS basis. The service is based on a subscription model
Providing customers with free calls, sms or data plans is a coming business model. In return customers receive ads, information and coupons from brands they like.
Source: www.blyk.com
Jessica Colaco, iHub Kenya
Speakers in the session #Dumphonia
Trend 4: #Intertainment
Entertainment finally becomes interactive
Entertainment as we know it is dead. Thanks to smart mobile devices it becomes social again, gets interactive and works across platforms
Source: Mini vs. Monster, http://www.youtube.com/watch?v=ZnsTrxOS_r0
Thanks to smart mobile devices gaming is hitting pavements using IM, phone calls, emails etc.
Source: smokescreengame.com
And even NFC-based travel cards are used to make the city magical and emphasize the social networking aspect of public transport
Source: chromaroma.com
Smart mobile devices are the backchannel the TV industry has been waiting for. Especially live shows use Twitter as conversation tool
In order to share the experience users can check-in for their favourite TV show. With GetGlue they can let their friends know what they are currently watching, earn badges etc.
Source: Getglue.com
Sync Apps use the built-in microphone to sync your smart mobile device with the TV program that you watch. These apps could be the starting point for audience interaction
Source: IntoNow App
While books are becoming the new material for scultures
Source: http://www.flickr.com/photos/briandettmer/
eBooks are outselling paperbacks. This makes new business models and interactive formats for reading possible
New brands emerge based on innovative business models. Expect Angry Birds to be the new Supermario
Smart mobile devices will be used to interact with a multitude of physical objects. The device recognizes these
Source: Volumique.com/en
Smart mobile devices will be used to play interactive board games
Source: Volumique.com/en
Mobile Gaming safsdfjasjkdhfla
Based on the huge success of the Kinect voice and gesture control will make its way into mobile soon
Source: Microsoft Research
Bertrand Duplat, Volumique
Peter Vesterbacka, Rovio
Oliver Reichenstein, Information Architects
Speakers in the session #Intertainment
THX!
See you at NEXT11 ���on May 17 & 18���in Berlin!
www.jeldenttc.com ���
@joergjelden