next generation of gamification - gameffective
TRANSCRIPT
NEXT GEN GAMIFICATION – MAKE EVERYONE A HERO
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• Narrative-based gamification pioneer• Quantified self• Performance for the enterprise • Change management & habit formation
• Beating first movers at their game• Ranked as #1 by industry analyst
• $ 3 M investment round led by Verint – workforce optimization giant
PART
NER
S
I used to think this is gamification: motivate with rewards and fear; extrinsic motivation
Why gamification?
Gamification 1.0 didn’t work
Why gamification 2.0 now?
Enterprise Software ain’t perfect
Quantified Self Motivation & Many Metrics
A New Take on HR Software: objectives and key results
+ +
A fitbit for work: measure many metrics, get feedback and coaching, transparent and fair
Intrinsic motivation: a job well done
“Children who expect rewards for an activity are less likely to engage in the
same activity than those who are extrinsically motivated”
Focus on performance
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•User engagement
•Behavioral trends
Measure
•Segment users•Identify drivers
Identify•Personalization
•Dedicated challenges
•Adjustments
Optimize