Next Generation

of Communications Tools

June 5, 2014

Greg Roth

Director, Communications & Marketing

CREC & C2ER

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DATA WITHOUT

CONTEXT IS JUST

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SOME FACTS ABOUT MOBILE

PHONE VS TABLET

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Great content (aka how to serve a good burger, with cheese)

• Know your audience

• Develop a message they’ll care about

• Articulate that message in a way that reaches them

• Create content that is easy to understand, and

immediately engaging

• Deliver that message in a number of ways

THANKS!Greg Roth

Director, Marketing and Communications

Center for Regional Economic Competitiveness (CREC)

703-504-2868

groth@crec.net