Next Generation Mobile Applications by Teleca Mobile

James Wei, President & CEOTeleca Mobile Solutions Inc.

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Agenda

● Introduction of Teleca Mobile Group

● Next Generation of Mobile Applications: Obigo Mobile Application Suite

● Windows CE Platform & QA Engineering

● Q&A

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An established and renowned force in mobile systems...

Teleca Mobile Devices:● Teleca Taiwan● Teleca UK● Teleca Sweden● Teleca France● Teleca Korea● Teleca USA● Teleca Japan● Teleca Germany● Teleca Finland● Teleca Russia

Teleca Mobile:● Approximately + 3,500 employees in the group

● 30 years of experience

● Competence / Geographical compatibility

● Operating in 17 Countries

● Headquarter in Sweden

● Public and traded at the Stockholm Stock Exchange

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Our objectives

● To add value to our customersthrough development of competitive products and systems

●Shorten time to market

●Give our clients flexibility

Expertise for building and integrating advanced technology and software

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Teleca Mobile Group

Development and integration of systems software and electronics

for:

● Feature Phones

● Smart Phones

● PDAs (personal digital assistants)

Samsung A-500Sony Ericsson

P910

A leading and independent global factory with 3,500 engineers for mobile phone software development

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Capabilities in Mobile Device Area

● Hardware and Electronics Design, 150 Engineers

● System Integration and Application Integration, 1,500 Engineers

● Obigo and Connectivity R&D, 250 Engineers

● Windows Mobile/CE 450 Engineers

● Symbian, 330 Engineers

● Nokia S60, 300 Engineers

● UIQ, 100 Engineers

● Connectivity System Integration, 80 Engineers

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The Handset Market Transition

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Changes on the Mobile market

● The market is moving from 2G to 3G– Demands for more applications

– Demands for more advanced applications such as Multimedia and Imaging

– New bearer technology in WCDMA

– Behaviour of end-user is moving towards entertainment by flavour eg. game, music...

● Operator influence is increasing faster than expected– Requirement specifications

– IOT demands

– Tough handset shipping restrictions

● The Mobile Phone is changing from a stand-alone device to a link in a system– Customer behaviour is changing

– Connectivity between electronic devices including the mobile phone is increasing

– The end-user expects more interaction and cross-functioning

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Trends of Mobile Devices

Software content of mobile handsets exploding

● Current software challenge underestimated by many players

● Very few suppliers master the complexity of emerging mobile software requirements

● Operators strongly push feature set forward– Vodafone the world’s leading requirement provider

– Sprint, AT&T, Verizon, 3, Orange, DoCoMo, SKT, ...

– Teleca Mobile’s 3500-head organization may very well be the only supplier that can keep up the pace

– Our unique service organization is a true differentiate to enable the phone for production

– Obigo’s unique flexibility to be uniquely customized enable faster support for new features

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ApplikationerApplikationer

Integration / Integration / anpassninganpassning

AnvAnväändargrndargräänssnittnssnitt

ObigoTelefoniTelefoni--funktionerfunktioner ApplikationerApplikationer

Integration / Integration / anpassninganpassning

AnvAnväändargrndargräänssnittnssnitt

ObigoTelephonyTelephonyfunctionsfunctions ApplikationerApplikationer

Integration / Integration / anpassninganpassning

AnvAnväändargrndargräänssnittnssnitt

ObigoTelephonyTelephonyfunctionsfunctions ApplicationsApplications

System integrationSystem integration

User interfaceUser interface

ObigoTelephony Telephony functionsfunctions

WAP

1997

MMS

2002

JAM

2002

SyncML

2003

Email

2003

PIM

2004

Game

2002

IM

2004

PoC

2004

VodafoneT-Mobile

OrangeSprint

Market complexity

Integration &customization

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Platforms

Development

Manufacturing

Requirements

ChipsetsChipsets

Stacks and API:sStacks and API:s

ApplicationsApplications

HWHWSISI

““Turn KeyTurn Key””

Contract Manufacturing

Consumer brands

Operator

ODMODM

Vodafone, Orange, T-Mobile,DoCoMo, Sprint, SK Telecom

Nokia, Motorola, Samsung,Sony Ericsson, BenQ-Siemens,Toshiba, Sharp, LG

Flextronic ODM, Arima,Asus, Compal, HTC, Cellon, Elqotec Design

Obigo, Openwave, OperaNokia, Access, Sasken

Major chipset vendors

Intel/Marvell, Infineon, Centrality, Qualcomm, Freescale, NXP, TI

Our Market Position

Teleca

Teleca

Teleca Mobile

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Our Market Approach

Teleca Teleca Teleca OEM’sOEMOEM’’ss

OperatorsOperatorsOperators

VendorsVendorsVendors

Ericsson Mobile PlatformUIQ

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Feature Phone Solutions

Key messages:

● World-leading system design house

● Integration services based on Obigo suite and relations with leading platform vendors such as EMP, Inifineon, NXP, TI, Qualcomm, and MTK.

● Real Time Operating Systems such as OSE, REX, VxWorks, Nucleus

● Obigo, Bluetooth, E-mail, SyncML, PIM, PoC, IM

● Communication stack development (GSM/GPRS/UMTS)

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Smart Phone Solutions

Teleca Capabilities:● The world-leading Microsoft Window Mobile &

Symbian Competence Centers– Global Microsfot WM Competence– Symbian Independent Design House (IDH)– Series 60 Competence Center & Boutique– Unprecedented UIQ development and

integration experience

● Experience with multiple h/w platforms and chipsets

● Development & Integration services from BSP (Base-porting) to Applications – complete mobile phone development expertise

● Mobile technology IPR - ownership of key Smart Phones components to reduce costs and TTM

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SW Architecture TELECA helps you to translate operator requirements into SW Architectures. Teleca is experienced to integrate mobile phones for 3G. Teleca develops customisedsolutions for all market segments.

Application Suite

Middleware

Platform

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Our Turnkey Offer

● Teleca’s Turnkey offer is to design and develop a complete mobile phone!

● Turnkey solutions from white paper to operator acceptance.Based on – Program management – System engineering – Platform Design and Adaptation Services.– Applications Suites. – Device Development include RF, BB, Layout and

Industrialisation.– Test services for devices, SW components, System, IOT

and Field testing.– Production ram up and life cycle support.

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Why do Customer choose Teleca?Ability to deliver a complete phone solution / reference design covering:

hardware design (electronic, mechanical, industrial etc),

software development / integration

product testing / validation

understanding and implementation of Operator requirements.

Hardware development focused on wireless technologies

2G, 2.5G, 3G,

Bluetooth, WLAN

On handsets, PDAs, Bluetooth accessories, cameras, audio players

Proven track record within the RTOS market – Teleca mobile phone architecture including a strong Obigo application suite

Proven track record within the Microsoft WM, Symbian, UIQ, Series 60, and Linux

Strong relationships with leading mobile platform vendors– roadmap sharing and insight into future development

Strong relationships with leading mobile carriers around the world (i.e. Vodafone, Sprint, T-Mobile, Orange, and others)Global reach to support our customers in its business, development and delivery irrespective of time zone

The next generation of Mobile Applications

Gavin ChenTeleca Mobile Solutions Inc.2006/12/13

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1998 1999 2000 2002 20041997

Functionality& capabilities

Speech

Circuit data<9.6 kbps

HSCSD57.6 kbps

Circuit Switched

IMT-2000 capable systems

GPRS115 kbps

Packet Switched

EDGE/IS-136384 kbps

UMTS/WCDMA2 Mbps

GSM/UMTS Evolution

HSDPA3.6~14 Mbps

2006

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Gartner's Perspective on Mobile Consumer Applications

● Communications– Multimedia Messaging Service (MMS)

– Mobile Instant Messaging

– Push-to-Talk

– Mobile E-mail

– Mobile Blogging

– Wireless VoIP

– Mobile Video Telephony

● Entertainment– Mobile TV Broadcasting

– Video Streaming and Downloading

– Full-Track Music Streaming and Downloading

– Mobile Gaming

● Personalization – Ring Tone Downloads

● Information and Control – Mobile Search

– Location-Based Services

● Finance and Commerce – Mobile Banking

– Mobile Payment

*Data Source: 2006 Gartner, Inc http://www.gartner.com/DisplayDocument?doc_cd=139409#browse_topics

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Another Data Services & Mobile Applications

● Short Message Service (SMS)

● Wireless Application Protocol (WAP)

● Mobile portals: e.g., Vodafone live!, i-mode, etc.

● Mobile Internet

● Mobile content and applications: Download and DRM

● Online update: SyncML DS & DM

Mobile Messages

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Mobile Messages

● Short Message Service (SMS)

● Multimedia Messaging Services (MMS)– Mobile Postcard service

● Mobile Instant Messaging

● Mobile Email– Push email

● Teleca has solutions– Teleca offers “Obigo Messenger” solution for SMS and MMS

– Teleca offers “Obigo IMPS” solution for Mobile Instant Messaging

– Teleca offers “Obigo Email Client” solution for Mobile Email

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MMS Postcard

MailboxPostcard service

MMS Postcard application

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Obigo IMPS Solution*Chat between 2 clients.mov

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How “Push Email” Works

Mobile Web

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Mobile Web

● Wireless Application Protocol (WAP)

● Mobile portals – e.g., Vodafone live!, i-mode

● Mobile Internet

● Mobile Blogging

● Mobile Search

● Teleca has solutions– Teleca offers “Obigo Browser” solution for the above features

– Teleca offers “Obigo Mark Teaser” solution for the Vodafone Live!Castfeatures.

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Obigo Browser solution

Finance & Commerce

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Finance & Commerce

● m-Commerce– Mobile Banking

– Mobile Payment

– Security is required!

● Teleca has solutions– Teleca offers “Obigo Security ” solution for security features

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m-Commerce example

Multimedia & Entertainments

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Multimedia & Entertainments

● Video over mobile– Mobile TV vs. Digital Video Broadcast– Video Streaming and Downloading

● Mobile music– Full-Track Music Streaming and Downloading

● Mobile gaming● Teleca has solutions

– Teleca offers “Obigo Media Player” solution for video streaming service– Teleca offers “Teleca Music Steamer” solution for mobile music– Teleca offers “mophum” solution for mobile gaming

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Obigo Mobile TV for Vodafone

Key Features

● Designed according to Vodafone Mobile TV requirements.

● Real TV experience with embedded channel selector.

● Easy integration with media engines.

● Play and Pause

● Full screen view

Play any local or streamed media

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mophun™ Game Engine

100+ games available todaybranded & non-branded

Mobile content and applications

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Mobile content and applications

● Personalization– Ring Tone Downloads

– Wallpaper Download

● DRM is required!- Digit Right Management

● Teleca has solutions– Teleca offers “Obigo Content Manager” solution for downloading

– Teleca offers “Obigo DRM” solution for Digit Right Management

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Content today and on...Obigo Content Manager for contents...

Images and photos

Music

GamesNews and sport clips

Movies

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DRM - Digital Rights Management

EMSMMSE-mailBTIRCable

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Separate Delivery – Super Distribution

Rights

Count

Time

Date

Other Applications

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Other applications

● Push-to-Talk over Cellular (PoC)● Online update:

– SyncML Data Synchronization– SyncML Device Management & FOTA– OMA Provisioning (OTA setting)

● Location-based services and GPS● Video Telephony● Wireless VoIP

– Skype via Mobile Phone, etc.

● Teleca has solutions– Teleca offers “Teleca IMS” solution to support PoC– Teleca offers “Teleca SyncML” solution

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Teleca’s Obigo Mobile Applications Suite

● Obigo Browser

● Obigo Security

● Obigo Messenger

● Obigo Content Manager

● Obigo Digital Rights

● Obigo Imager

● IMPS

● SVG

● Video & Audio

● mophun

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Teleca’s other Mobile Applications Suite

● Teleca PC Connectivity

● Teleca E-mail Client

● Teleca Data Sync

● Teleca Device Management

● Teleca PIM Suite – Personal Information Management

– Contact, Calendar, Note, Organizer

– vObjects: vCalendar, vCard

● Teleca IMS Suite– Teleca Push-to-talk – Teleca Instant messaging– Teleca Push-Image– Teleca Push-to-X– Teleca Push-Video

● Teleca Music Treamer (Radio DJ)

Windows CE Platform & QA Engineering

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Comprehensive Windows CE Solutions for Mobile Device Makers

● Board Support Packages (BSP)

● Platform Software Engineering

● Power Management Implementation

● Audio Subsystem Development

● Application and Middleware Development

● Platform QA and RIL Testing

● Workshop on Key issues

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Board Support Packages (BSP)

● A Starting Point for adapting Windows Mobile Software to real Device Hardware

● The better BSP, the more advanced the starting point of your project

● Teleca’s completion of many leading BSP developments (based on Intel, TI, etc.) provides the best BSP starting point (code base) for adapting a Windows CE operating system to your devices

● Teleca currently works on several BSP projects for CE 6.0

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Platform Software Engineering (1/2)

● Initial bring-up on new hardware platforms

● Hardware diagnostic tool development

● Boot loader development– CPU initialization

– USB-RNDIS download

– XIP NOR flash, NAND flash

– WM/Crossbow Image Update, IPL/UL

● Kernel and OAL adaptation

● WM/CE Drivers Development

● Custom Drivers Development

● 3rd Party Drivers Integration

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Platform Software Engineering (2/2)

● Radio Interface Layer (RIL) and Multiplexer Integration/Development

● Memory Management – Persistent File System support

● Power Management – defining valid states

● Audio Routing support for various functions (Bluetooth, Radio, Microphone, Speakerphone, Car Kit, etc.)

● Debugging– Design for system level, kernel, subsystem, etc.

– KITL (Serial, USB, Ethernet, etc.)

● Device management – update scheme implementation (SD, MMC, CF, etc.)

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Power Management Implementation

● Sophisticated Phones and Convergent Mobile Devices demand rigorous power management techniques

● Ingenious design offers practical opportunities for product differentiation by extending battery life 10% or more

● Teleca has comprehensive experience in implementing Power Management design for many Mobile devices from Hardware, System, Application and QA aspects. – Complete Hardware Power Consumption Design Review

– Comprehensive System and Driver Power States Specification

– Application of processor-level Power Management Technology

– Application/Middleware Software Performance Design

– Comprehensive QA testing and analysis on Power Management

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Audio Subsystem Development

● Audio Subsystem implementation can be very complicated when supporting various muxing, mixing, and muting functions and building mobile or phone devices.

● Microsoft APIs are used to connect audio peripherals to some common audio profiles such as handset, headset, speaker, and car kit.

● Phone device ODMs/OEMs will have to develop a monolithic audio subsystem for each device that detects peripheral input, sends audio profile notifications to, and receives call state information from, the Radio Interface Layer (RIL).

● The problem is that much Cost or Effort is not reusable from device to device.

● Teleca can help you develop a Unified Audio Reference Framework that is required to simplify integration and implementation of the detection of audio peripherals and notification of audio system while maximizing the development effort or reuse.

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Unified Audio Reference Framework

Kernel space

Application

RIL

BT

Unified Audio Reference Framework

Audio Routing Manager

Routing policy Audio Configuration Profile

HW Codec

Speaker Ear phone Loud speaker

MIC

ApplicationUser spaceApplication 2Application 1 Application N

Coredll.dll

Audio Driver

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Platform Software Engineering for CE (6.0)Conceptual view

OEM Hardware

Kernel.DLL KCoredll.DLL GWES.DLL Device.DLL Kernel Drivers

OS DLLs (Coredll, Winsock, CommCtrl, …, etc.)

Services Manager

(Services)Shell

Power Management

Teleca CE 6.0 BSP code base – starting point

Boot loader

OA

L

Serial

Bus (U

SB

, I2C, etc.)

Flash

MD

OC

FMD

Keypad\Q

WE

RTY

Display

Touch (PP

C)

Audio

Subsystem

Backlight

Persistent

File System

KITL

Diagnostics tool

WIFI

Bluetooth

IrDA

RIL/M

UX

Cam

era

Scanner/Bar C

ode(P

PC

)

SD

/MM

C

PC

MC

IA (P

PC

)

GP

S\A

-GP

S

…, Etc.

Battery

General IO

Notification LE

D

UM Driver Manager

(User Mode Drivers)Applications

FileSys.DLL

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Windows CE QA Testing● Industry Proven QA Test Methodology (IEEE 829)

– Test Plan, Test Design Specification, Test Summary Report, Defect Tracking Database System, Defect Regression and Verification testing, etc.

– Independent QA engineering team

– Independent build team

● Leveraging Teleca TMS QA Testing System– Mobile QA Test Cases Database System (with thousands of test cases)

• Test Cases Segmentation and Selection

• New Test Cases development

• Custom Test Cases development

– MSFT Testing Framework• Microsoft Windows CE Test Kit (CETK)

• Microsoft Windows Mobile CE Test Kit (WMCETK)

• Microsoft Windows Mobile Logo Test Kit (LTK) Logo Testing

● Triage or prioritize defects with Customers

● Stress Testing and Failure Analysis

● Performance/Benchmark Testing and Analysis

● RIL/MUX driver Testing and Analysis

● Comprehensive QA Assessment on Windows CE Devices

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Workshop on key/Challenge issues

● Device Image Update

● Best practices of implementing Power Management

● Audio Subsystem Conceptual Design

● Embedded OS version differences Analysis (e.g. CE 5 v.s. CE 6)

● CETK/Stress/Radio Testing issues

● …

● etc.

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Various BSP/Platform Expertise

● Intel XScale PXA 27X

● Marvell PXA3XX (Monahans P, L, LV)

● TI OMAP

● Samsung S3C2410, S3C2440

● SH4

● Freescale i.MX

● Centrality Atlas-I, Atlas-II

● …

● etc.

www.teleca.com

Q&A

Thank you!