next generation media quarterly - april 2010
DESCRIPTION
This is the third in a series of presentations using statistics and stories to show how the media world is evolving from day to day.Written by Dan Calladine, Head of Media Futures, Carat Global Managementdan.calladine[at]carat.comwww.carat.comwww.vizeum.comwww.isobar.comwww.aemedia.comTRANSCRIPT
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The Next generation is…
- technology transforming
media
- Content accessible anywhere
- people in control
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Next
Generation
People
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Next
Generation
People
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71% of American 8-18 year olds have a TV in
their bedroom
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Next
Generation
People
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US Teens text ten times an hour
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Next
Generation
People
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The average age for US kids to first acquire
digital content is seven
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Generation
People
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The typical social gamer is a 43 year old
woman
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Generation
People
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25% of UK online shoppers are willing to spend
£1,000 or more in a single transaction
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Next
Generation
Mobile
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>100m people access Facebook through
mobile
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Next
Generation
Mobile
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45 of every 100 mobile internet minutes in the
UK are spent on Facebook
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Next
Generation
Mobile
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Mobile payments through Paypal grew
nearly sixfold in 2009
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Next
Generation
Mobile
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M&S sell school nametapes through SMS
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Next
Generation
Mobile
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Dockers used Shazam in their latest campaign
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Generation
Mobile
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Next
Generation
Technology
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An estimated 205m TV sets were sold in 2009
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Next
Generation
Technology
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177,000 tweets were posted in the first
hour after the iPad announcement
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Next
Generation
Technology
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300,000 iPads were sold in the US on the day
of release
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Next
Generation
Technology
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Skype has 12% of all international calling
minutes
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Next
Generation
Technology
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Memory size compared
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Generation
Content
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Next Generation
Content
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Generation
Content
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Super Bowl XLIV was the most watched
TV programme ever in America
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Generation
Content
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CBS sold out online ad inventory for this
year’s March Madness Basketball
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Generation
Content
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Lady Gaga’s ‘Telephone’ music video is heavy on
product placement
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Generation
Content
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Pepsi’s Refresh Everything site gives
funding to community projects
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Generation
Content
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Chatroulette was created for fun by a 17
year old
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Generation
Content
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Only 17% of top 100 videos on YT are User
Generated
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Generation
Content
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Fourwhere = Foursquare + Google Maps
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Generation
Content
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Fiverr is like Etsy, but for services
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Generation
Content
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Generation
Social Media
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Time spent on social media sites globally
rose 82% in 2009
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Generation
Social Media
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There were more tweets per day in January
2010 than in all of September 2008
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Generation
Social Media
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Twitter’s new Promoted Tweets are ads from
companies that appear in search results
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Generation
Social Media
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But beware sharing your location on sites
like Foursquare
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Generation
Content
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Generation
Effectiveness
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Over $5m was raised for Haiti disaster relief
in less than 24 hours through SMS
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Generation
Effectiveness
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Players of Zynga’s social games donated $1.5m to
Haiti disaster relief in 5 days
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Generation
Effectiveness
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TV ads in aid of Haiti in the Olympic opening
ceremony led to an increase in Searches
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Generation
Effectiveness
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The YouTube video David After Dentist has
generated >$30k for his family
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Generation
Effectiveness
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690m Valentines gifts were given this year
on Farmville
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Generation
Effectiveness
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Benetton’s global online model casting
had over 65,000 entries
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Generation
Effectiveness
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Sony sell >£1m worth of Vaios through twitter
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Next
Generation
Effectiveness
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