next generation engagement - ryan jenkins · next generation engagement proven strategies to...
TRANSCRIPT
by Ryan [email protected]
www.ryan-jenkins.com/NGPX
NEXT GENERATION
engagementproven strategies to ATTRACT & RETAIN millennial TALENT
3 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapwho are theymillennials
Age Numbers
GenERATION Z < 18 50+ millionMillennials 19-35 76 million
Generation X 36-51 51 millionbaby Boomers 52-70 75 million
Builders 71-88 56 million*G.I. Generation 89+ 60 million*
THE Generations
29%
33%35%
Millennials Gen X Boomers Builders Gen Z
2016 workplace5 generations representin’
25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
63%
of Millennials HAVE A BACHELORS DEGREE
MAKING THEM THE MOST EDUCATED
GENERATION EVER.
Millennial statsPonder this…
58%
of Millennials are disengaged at work,
the most of any generation.
71%
of Millennials expect to leave
their jobs in 3 years or less.
70%
of Millennials across the globe might
‘reject’ traditional business to work
independently.
50%of Millennials want opportunities for international work assignments.
58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”
1st global generationInternational is the new national
ofMillen
nialevolution the
2016
2009
2008
2007
20051988
2003
2000
1996
2012
201430%
how will Millennials change your world?will you be ready?
millennials…desire feedback, making A DIFFERENCE & COLLABORATION
approach differently how they learn, Work, socialize, communicate & Play due to tech
consider the internet the authority & thus think & approach problems differently
are early adopters & seek out opportunities to innovate
communication has & will continue to be shaped by technology
are contributors looking for an active role & an immediate impact
are massively persuaded by their peers & value relationships & experiences over work
demand transparency from leaders, employers & Brands
work/life behavior & values continue to be shaped by technology
high-tech & hyper-social upbringing have made them disruption-prone leaders
cheat sheet
Millennials area critical mass
of changeagents.
(you know it’s true)
3 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapwho are theymillennials
3THAT ENGAGE ElementsmillennialS
#1 INNOVATION
78%of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there.
66%of Millennials work in organizations that actively encourage/reward its people for innovative ideas.
#1 INNOVATIONexamples
Intrapreneurshipinfuse
(the permission and power to innovate will engage Millennials)
#1 INNOVATIONstrategy
#2 Feedback
50% is how much more often Millennials want feedback over other employees.
42%of Millennials want feedback every week, twice the percentage of every other generation.
#2 feedbackexamples
self reviewsconsider
#2 feedbackstrategy
#1 - Millennials are more critical#2 - Ownership is taken#3 - Managers turn into coaches
#3 development
#1reason Millennials leave organizations is lack of career opportunity.
71%of Millennials likely to leave a company within 2 years believe their leadership skills are not being fully developed.
#3 developmentexamples
#3 developmentstrategy
reverse mentoring(creates opportunities for Millennials to develop communication skills)
implement
1 feedback
1 development
1 Innovation3
THAT ENGAGE ElementsmillennialS
3 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapwho are theymillennials
STAY CONNECTEDand much more
Bonus Materialwww.ryan-JENKINS.com/NGPX(get today’s slides, free resources & more)
Presentation surveywww.ryan-jenkins.com/survey Free
book!
ignorance
5
4
32
1Denial
responsibility
resolve
Progress
5 phases of changeStay overwhelmed
Thank youy’all rock!
“Don’t let your learning
lead to knowledge.let your learning
Jim Rohnlead to action.
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html