news:rewired - may 27, 2011

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@markjones Global Financial Communities Editor Social Media Strategy and Reuters News

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Slides presented in the 'Social Media Strategy' session of News:Rewired.

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Page 1: News:Rewired - May 27, 2011

@markjones

Global Financial Communities Editor

Social Media Strategy and Reuters News

Page 2: News:Rewired - May 27, 2011

• Is there a photo?

Page 3: News:Rewired - May 27, 2011

Reuters Trust Principles

“That no effort shall be spared to expand, develop and adapt the news and other services and products so as to maintain its leading position in the international news and information business.”

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Page 4: News:Rewired - May 27, 2011

The good old days…

The EXPERT

Page 5: News:Rewired - May 27, 2011

Now the audience isn’t necessarilylooking at the stage

Page 6: News:Rewired - May 27, 2011

Adjusting to a networked world

• Baking social media into our own services• Seeking intelligence from open social networks• Developing richer relationships with users via

open social networks

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People we don’t know

People we know

Non-collaborative Collaborative

Insider

Chatrooms

Live bloggingReuters.com

Markets

Agency

peHUB TweetMinster

Page 13: News:Rewired - May 27, 2011

@markjones

Global Financial Communities Editor

Social Media Strategy and Reuters News