How the press works

AS Media Studies

KLD

Making a newspaper

Sell advertising

Making a newspaper

Gather newsSell advertising

Making a newspaper

Gather news

Compile copy

Sell advertising

Making a newspaper

Gather news

Compile copy

Produce paper

Sell advertising

Making a newspaper

Gather news

Compile copy

Produce paper

Distribute paper

Sell advertising

Advertising

• Essential revenue stream

• Higher the circulation, the more expensive

• LH/RH

• Targeting the audience

• Newspaper sales falling

• So many alternative (more targeted) ways of spending marketing budgets.

Gathering news

Historically• Long communication chains

Originally written(post) Telegraph Telephone Satellites

• No press officers• Government control of media

Gathering news

Now• Mobile technology• Population “connected”• Instant video• Staged events• Press officers• Governments manage their activities to

maximise/minimise media

Compile copy

Historically

• The News Room/sub editors

• Hand set type

• Hot metal

• Huge presses

Compile copy

Now• Electronic • Posted direct from journalist’s laptop in the

field• Instant update/change• Colour• Distance no object• People power - use of blogs

Produce paper

• Paper/trees/environment• Huge presses• Highly automated - reduce costs• Out of date before the ink is dry

Breakfast TV CNN etc Internet/RSS

Distribution

• Truck from press to local warehouse

• Van from local warehouse to shop

• Bike from shop to door

• All takes Time People Fuel/energy

Audience

• More demanding

• More varied

• Wants what it wants NOW

• More willing to look elsewhere for their needs

Making a newspaper

Making a newspaper

Gather news

Compile copy

Produce paper

Distribute paper

Sell advertising

Impact of new technologies

Impact of NMT

• NMT will have significant impact

• What

• When

• How

• Finances

• Enabling Technology

Group Activity

• Teacher will allocate topic Advertising News gathering Production Distribution

• List examples of how new technology might impact the allocated topic in the future

Feedback

Design your own newspaper

Activity

• Take newspaper

• Cut out all the bits you want - that you would read

• Cut out the bits you might read

• Throw away the rest

• Estimate how much that is

Feedback

The future of newspapers

The future

“The ink on dead tree model is dead”

Discuss

What do people want?

• Instant

• Not “one-size fits all”

• Digital

• Easy access

• Compact

• Transportable

• Convenient

Bespoke newspaper

• You can obtain a tailor-made newspaper free direct to your desktop

Headlines linked to detail

Links to website

User choice of content

Up to the minute

Direct to desktop

Look Familiar?

Link

Newspapers on the web

• Newspapers are on the web - some are massive

• Competition from BBC and other media companies Extras Up to date Audience research? What is popular

Homework

1. Visit a newspaper website and register/set up your own bespoke e-Newspaper

2. Visit the blog site to get further information and to get links to sign up.

The future of newspapers