newspaper industry analysis
TRANSCRIPT
Content
Know your context:
Newspaper Industry
Players in the sector
Top companies
Trade press
Trade associations
KPI
Conclusion
References
Newspaper Industry
First newspaper – 1621
6 most popular newspapers
There is a major decline in newspaper readership
83% have internet access at home
The price rise of newspapers
VS
Market Share
News International & its closest rival, Associated Newspaper control majority market shares but unable to stop overall circulation declines.
News International continues to dominate despite the loss of News of the World Title.
Mirror Group publish record loss in market share and highest decline in circulation numbers.
Express Newspaper follow similar trend as company continue to post disappointing figures. In previous years, Daily Star helped maintain market share, however, they were unable to maintain share of the market.
32
20
15
13
86
0
Market share of Key Newspaper Publishers
News International
AssociatedNewspaper
Trinity Mirror
ExpressNewspaper
Telegraph
Guardian Media
Independent PrintLimited
(ABC, 2014)
Trade associations
The NS is a professional connecting point
The ANMW exist to represent the interest of its
members on non-competitive industry issues
The NW is the marketing body for national
newspapers in all their forms.
Trade associations – How
to access
NS - the voice of local media - available at:
http://www.newspapersoc.org.uk/
ANMW – available at:
http://www.anmw.co.uk/
NW – available at:
http://www.newsworks.org.uk/
Newspaper Price
Growth
Newspaper 2000Mon-Fri
2013Mon-Fri
PriceIncrease/Decrease
DailyExpress
25p 45p +20p
DailyMail 35p 60p +25pGuardian £1.20 £1.40 +20pDailyTelegraph
£1.05 £1.20 +15p
Sun 35p 40p +5pDailyStar 30p 35p +5p
(Boyle, 2013)
Newspapers Wastages
Total Tonnage Household Stream
Newspapers 2,470,000 2,000,000 (81%)
Magazines 630,000 630,000 (100%)
Direct Mail 550,000 550,000 (100%)
(Archive, 2013)
Newspaper Readership by
Age
Coverage by Age Any Regional Newspaper
15-24 43%
25- 34 47%
35-44 54%
45- 54 58%
55- 64 65%
65+ 75%
(Newspapersoc, 2013)
Newspaper Readership by
Social Class
Coverage by Social Class Any Regional Paper
ABC1 58%
C2DE 58%
(Newspapersoc, 2013)
Readership
The Sun Daily Mirror MetroSundayMirror
TheGuardian
The DailyTelegraph
Readership 13,476 11,970 7,847 7,885 5,257 4,899
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Readership
(Hollander, 2013)
Online Circulation
The Mail Online – The UK’s most visited website
The Guardian - remains strong competitor in
the online sector
(Mintel, 2013)
Daily Average Online Users
4,563,492
3,275,624
2,292,052
710,695611,488
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Mail Online Guardian Telegraph Mirror Group Independent
Daily Average Users
Daily Average Users
(Mail Online, 2011)
0.0
5,000.0
10,000.0
15,000.0
20,000.0
25,000.0
30,000.0
35,000.0
40,000.0
45,000.0
2008 2009 2010 2011 2012 2013
C
i
r
c
u
l
a
t
i
o
n
F
i
g
u
r
e
s
Year
UK Annual Newspaper Circulation
(Euromonitor Passport, 2014)
5.52
19.05
10.91
13.58
2.675.61
5.73
2.79
2.03
3.16
0.79
23.99
4.15
National UK Newspaper Circulation in January-June 2013 (%)
Daily Express
Daily Mail
Daily Mirror
Daily Mirror & Daily Record
Daily Record
Daily Star
Daily Telegraph
Financial Times
Guardian
i
Independent
Sun
Times
(Mediatel, 2013)
Conclusion &
Recommendations
Rapid decline in circulation from all 6 titles, greater
focus should be placed to online format.
News International continue to dominate market,
despite loss of News of The World Title.
References Advertising in newspapers and newsbrands - Newsworks . 2014.Advertising in newspapers and newsbrands - Newsworks . [ONLINE] Available
at: http://www.newsworks.org.uk/About. [Accessed 18 March 2014].
Archive. (2013). Annex C16: Newspapers, magazines and direct mail. [ONLINE] Available at: http://archive.defra.gov.uk/environment/waste/strategy/strategy07/documents/waste07-annex-c16.pdf [Accessed 13th March 2014]
ANMW. 2014. ANMW. [ONLINE] Available at :http://www.anmw.co.uk/anmw/jsp/index.jsp. [Accessed 13 March 2014].
Boyle, D. (2013). Weekday cover price . Available: http://www.pressgazette.co.uk/times-welcomes-new-year-20-cent-cover-price-rise. [Accessed 13 March 2014].
Euromonitor Passport (2014) Newspapers - Countries and Consumers Annual Data, January, [ONLINE], Available at: https://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [1 March 2014].
History of British Newspapers | newspapersoc.org.uk. 2014. History of British Newspapers | newspapersoc.org.uk. [ONLINE] Available at: http://www.newspapersoc.org.uk/history-of-british-newspapers. [Accessed 13 March 2014].
Hollander, G. (2013). UK newspapers ranked by total readership (print and online). Available at:http://www.pressgazette.co.uk/uk-newspapers-ranked-total-readership-print-and-online. [Accessed 15 Feb 2014]
Internet Access - Households and Individuals, 2013 - ONS . 2014. Internet Access - Households and Individuals, 2013 - ONS . [ONLINE] Available at: http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html. [Accessed 13 March 2014].
Mediatel (2013) National Newspapers 10 Years, [ONLINE], Available at: http://mediatel.co.uk/press#home [1 March 2014]
National Newspapers. 2014. National Newspapers. [ONLINE] Available at:http://academic.mintel.com/sinatra/oxygen_academic/display/id=574950?highlight#hit1. [Accessed 13 March 2014].
Newspaper Publishers Association. 2014. Newspaper Publishers Association. [ONLINE] Available at: http://www.n-p-a.org.uk/. [Accessed 13 March 2014].
Newspapersoc. (2013). Readership and Coverage. [ONLINE] Available at: http://www.newspapersoc.org.uk/readership-and-coverage. [Accessed 26 Feb 2014]
Our Services | newspapersoc.org.uk. 2014. Our Services | newspapersoc.org.uk. [ONLINE] Available at:http://www.newspapersoc.org.uk/our-services. [Accessed 13 March 2014]
Press Gazette axes quarterly magazine for online-only edition | Media | theguardian.com . 2014. Press Gazette axes quarterly magazine for online-only edition | Media | theguardian.com . [ONLINE] Available at:http://www.theguardian.com/media/2013/jan/04/press-gazette-becomes-online-only. [Accessed 18 March 2014].