newspaper and magazines
TRANSCRIPT
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Newspaper & Magazine AdsMagazines and newspapers
are the two traditional print media used by companies for advertising.
They share similaritiesDespite these shared traits,
newspaper and magazine advertising uses quite different techniques
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Difference between Newspaper and Magazine
• Audience•Creativity•Life•Newspaper contains fresher content than magazine.•Newspaper has more variety of content than magazine that pertains to its chosen field only such as cars, movies, sports, and so on.
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Types of Newspapers AdvertisementClassified Ads
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Spotlight Ads
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Business Card Ads
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Circular Ads
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Display Ads
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Advantage and DisadvantageAdvantage
• Wide Coverage
• Product can be shown
Disadvantage• Short Life
• Limited or poor color reproduction
• Lack of selectivity
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Magazine AdvertisementMagazines are the most specialized of all advertising media. While some, such as Readers’ Digest and Newsweek, are mass-appeal magazines, most are targeted to a very specific audience.
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Types of Magazine AdvertisementSpecialized Magazines
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General circulation magazines
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Business Magazines
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Advantage and Disadvantage
Advantage• More targeted• Long Life• Pass-on
Disadvantage• Deadlines months in advance
• Cost of Advertisement
• Graveyard