Once again, the industry has spoken: Mirage still sets the standard for quality in North America.

News le t te r pub l i shed fo r members o f the sa l es ne twork — Ju ly 20 17 Vo lume 18 - #3

Mirage earns new distinction for quality!

RECOGNITIONS

Mirage sets the standard

Floor Covering Weekly – ReCo Survey

In Floor Covering Weekly’s 2017 ReCo Survey, Mirage finished in the top 5 companies in five categories such as Quality, Service, Merchandising, Consumer Preference, and Training.

Floor Focus – Retailer Survey

Mirage has once again received top honors for quality in the Floor Focus Retailer Survey.

Since 2003, this survey has put Mirage brand at the head of the field twelve times.

We want to take this opportunity to say “THANK YOU” to those retailers that voted for us. We appreciate your continued loyalty and support for our products. We are committed to improving in all areas that are critical for our customer network.

Quality that sets you apart As one of our long-time partners, you share our passion and unwavering commitment to quality. Our goal is to help boost your sales and make life easier for you by producing nothing but the world’s finest hardwood floors—paired with a proven marketing strategy. Creating new high-quality sales tools and continuously updating our website are just some of the many ways the Mirage team works behind the scenes to help you stand out from the competition. You can count on Mirage quality 100%.

And it’s thanks to these effective strategies and the faith you put in us that the Mirage name has become so synonymous with quality, as evidenced by the results of the most recent ReCo Survey by Floor Covering Weekly and Retailer Survey by Floor Focus. Rest assured that we’ll continue to give our all to bring you the outstanding level of quality you’ve come to expect from us.

Thank you for your trust. Let’s keep working side by side to reach new summits of success together.

Have a great and successful summer!

A WORD FROM THE PRESIDENT

Pierre Thabet, President

Voted#1 brand

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Wood grades featured on the Mirage website!To better meet consumers’ needs and give you improved tools for presenting the different wood grades offered by Mirage, a new section all about wood grades is now available on the Mirage website.

Complete details on the various wood floor grades can be found in the Flooring 101 section of the Mirage website. It covers all the characteristics and details of the Select and Better, Exclusive, and Character wood grades.

Check out the new section today for a host of helpful information!

July 2017 — Vol 18 #3

Code: 37065

SALE TOOLS

Current Product Chart (July 2017)The new July 2017 Mirage Product Chart is now available.

Remember: The Product Chart is the most up-to-date list of Mirage products and the best sales tool for all product information.

Feel free to ask for a copy on your next order or download it directly online in the Guides and Support section of the Mirage website.

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Nordic Maple • • • • 31449* 28129 29538* 28842* 30207* 25939* 30597* 25763 25936N 25765N 29953N* 26324N* 29919* 26328Red Oak • • • • 35221* 28861 • 31553 29659* 25940* 25938* 25764 30205N 25766N 30263N* 26325N* 30227* 26329

Cape Cod Maple • 35546* • • 35298 35299 35300 35301 • 35541* 35855 35856 35308 35309 35310 35311 35314 35315Yellow Birch • 35547* • • • • 35302 35303 • 35543* 35666 35667Red Oak • 35544* • • 35294 35295 35296 35297 • 35542* 35853 35854 35304 35305 35306 35307 35312 35313

Rio Maple • 32474* 35080* • 32337 32336 32343 32342 35522* 32473* 34985 35053 32349N 32348N 32353N 32352N 32358 32357Yellow Birch 35676* 32499* • • 32341 32340 32347 32346 • • 34776 35932Red Oak • 32475* 35081* • 32339 32338 32345 32344 • 32472* 35931 34868 32351N 32350N 32356N 32355N 32360 32359

Greystone Maple • • • • 19930 19929 24426 23052 30369* 23133* 19932 19931 19934N 19933N 23022N 23023N 22099 21765Yellow Birch • 32513* • • 24351 23158* 32259 31606* • • • •Hickory 24645N 24644N 24657N 24656N 28870 28090Hickory Character (Old) 24639N 24638N 24651N 24650N

Platinum Maple 32793 32794 32795 32796 25689 25688 26334 26333 29542* 25707* 25692 25691 25694N 25693N 26323N* 26322N* 26327* 26326*Yellow Birch 32797 32514 32798 32799 32255 32254 32261 32260 • • • •Red Oak 32715 32716 32717 32718 32719 32720 35933 35934 • • • • • • • • • •

Charcoal Maple 17903* 12511 • 13863* 14757 12797 16557 15095 17900 13081 16322 13971 14590N 17016N 23010N 23011N 15566 16266Yellow Birch • 21882* • • 23050 13682 30315 29874 31581* 27502* 18527* 24112Red Oak 17901* 13737 • 18032* 17902 10846 20758 19062 17899* 12416* 15131 13116 15831N 17017N 22997N 22996N 16675 17554Walnut Character (Knotty) 22869N

Graphite Maple • • 33456* • 19864 19861 22414 22233 35025* 23134* 19870 19869 19873N 19874N 23021N 23020N 22151 22412Red Oak • • • • 19888 19887 31879 25484 • 21747* 19886 19883 19877N 19880N 23006N 23007N 22110 26331

Java Maple • • • • • 13738 25758* 19634 • 13856* 25837* 14433 24952N 25449N 23902N* 23903N* 16356* 17390Yellow Birch • • • • 16506* 13466 32305* 30392 15005* 12998 16510 13316Red Oak 15117* 13798 • • 16508 13802 15785 15995 15001* 13807 16513 13972 15552N 20207N 23928N* 23929N* 23968* 19631

Coffee Maple • • • • 28968 28969 29786 29902 • • 31577* 30228* 28974N 28975N 28978N 28979N 28982 28983Yellow Birch 35395* 32516* • • 28970 28971 32307 32306 • • • •Red Oak • • • • 28966 28967 30945 30503 • • 29797* 30784 28972N 28973N 28976N 28977N 28980 28981

Waterloo Maple 32779 32780 32781 32782 32784 32785 35935 34895Yellow Birch 32849 32850 32851 32852 32853 32854 34759 35939Red Oak 32703 32704 32705 32706 32707 32708 35936 35937

Vienna Maple 16534* 14183* • • 16535 14185 22873 15006 16514* 14080 16536 14206 16555N 16831N 23018N 23019N 16537 15423Yellow Birch • 18488* • • • 22199* 32309* 32308* • 27511* • 24310*Red Oak 15116* 14081 • • 16474* 14178 19063* 15092 15000* 14077 15045* 14209 14213N 14205N 23005N 23004N 15577 15438

Bolton Maple 32752 32753 32754 32755 32756 32757 35942 35943Yellow Birch 32825 32826 32827 32828 32829 32830 34761 34086Red Oak 32675 32674 32677 32676 32679 32678 35940 35941

Umbria Maple • 15893 • • 15896 15895 15898 15897 15884* 15888 15883 15890 15889N 16832N 23014N 23015N 16039 16588Yellow Birch 18489* 18212* 29445* • 18561* 16586 32311* 32310 18490* 21878* 27105* 24312*Red Oak • 15953 • 18208* 15956 15955 15958 15957 15960* 15959 15962 15961 15881N 16835N 23001N 23000N 15984 17870Hickory 30569N 30568N 30571N 30570N 34068 34821Hickory Character (Old) 30573N 30572N 30575N 30574N

Havana Maple • 32080* • • 32290 32079 32294 32293 • 32024* 35928 35929 32020N 32297N 32021N 32299N 32302 32301Yellow Birch • 34376* • • 32303 32082 32304 32083 • • 35930 35401Red Oak • 32081* • • 32085 32084 32292 32291 35201* 32023* 35926 35927 32296N 32295N 32019 32298 32022 32300Hickory 36016* 36017* 36014* 36015* • •Hickory Character (Old) 35033* 35032* 36008* 36013*

Rich Oak Yellow Birch • • 31701* • 27346* 10982 32313* 32312 31512* • 26564* 13964Red Oak 31619* 10838 18289* • 14796* 10841 • 15094 27512* • 14324* 12482 16484N 18981N 23914N* 23915N* 26355* 21445

Savanna Maple 25429* 19487* • 18235* 21476 18237 22839 19850 19613* 18245 22434 18249 18871N 18247N 23886N 23885N 19693 19042Yellow Birch • 24104* • • 30273 22198 32314 29875 • 27790* 23189* 23127Red Oak • 18836* • 18231* 21252 18233 19859 20753 25753* 18239 22323 18243 19849N 18241N 23910N 23911N 22277 19848Hickory 24647N 24646N 24659N 24658N 28871 28872Hickory Character (Old) 24641N 24640N 24653N 24652NWalnut Character (Knotty) 22861N

Hudson Maple 32759 32760 32761 32762 32763 32764 34931 35944Yellow Birch 32831 32832 32833 32834 32835 32836 34763 35079Red Oak 32681 32680 32683 32682 32685 32684 35946 35945

North Hatley Maple 32773 32774 32775 32776 32777 32778 35950 35949Yellow Birch 32843 32844 32845 32846 32847 32848 34764 35951Red Oak 32697 32698 32699 32700 32701 32702 35948 35947

Sierra Maple 14192* 10929 • 10930 14194 10931 14195 12768 14329* 10883 14253 12307 14332N 13011N 23013N 23012N 15733 15437Yellow Birch 29721* 11986 • 13876* 14549 10977 32316 32315 27980* 10895 15930* 13868Red Oak 14254 13412 • 14177 14256 13413 14257 12763 14363 12859 14258 13086 14273N 13017N 22998N 22999N 15823 15420Hickory 24649N 24648N 24661N 24660N 28873 28874Hickory Character (Old) 24643N 24642N 24655N 24654N

Golden Red Oak 15114 14174 • 14175 15224 14176 20255 13492 14999* 13080 15465 13084 15879N 17897N 23909N* 23908N* 24921* 15748Windsor Maple 32786 32788 32789 32790 32791 32792 35955 35954

Yellow Birch 32855 32856 32857 32858 32859 32860 34765 35078Red Oak 32709 32710 32711 32712 32713 32714 35953 35952

Nevada Maple • • • • 14198 10926 14199 12769 14330* 10881 14260 12308 14333N 13012N 23017N* 23016N* 15646 15422Red Oak 14181* 12805 • • 14184 13114 14186 12764 14325* 12860 14261 13085 14327N 13019N 23002N* 23003N* 15829 15434

Auburn Maple • 10923 • • 14201 10924 14202 12770 14331* 10880 14262 12306 14334N 13013N 23898N* 23899N* 15574 15439Yellow Birch 14997* • • • 28280* 10975 32318* 32317 15004* 10893 23781* 13962Red Oak • 14179 • • 14189* 14165 14191* 12765 14326* 13087 14265 13079 14328N 13021N 23925N* 23924N* 15828 15435

Canyon Maple • 22564* • 31046* 25208* 22483 29474* 24288 • 24366* 25063* 22486 24268N 25607N 23892N* 23890N* 29758* 26318Yellow Birch • 32517* • • • 22485 32320* 32319 • 25984* • 22488Red Oak 30219* 22565* • • 26002* 22484 34319* 29061 32078* 22567* • 22487 35965 28145N 23918N* 23919N* 28742* 26316*

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Isla White Oak R&Q 24907N 24910NRed Oak 22111 21741 18498N 22243N 18765*

Oakland Red Oak 32864 32871 32878 33821Stanford Red Oak 32867 32874 32881 35957Farnham Red Oak 32862 32869 32876 35958Eastman Red Oak 32861 32868 32875 35959Sepia White Oak R&Q 30553N 30554N

Red Oak 30541 30542 30551N 30552N 32234*Knowlton Red Oak 32863 32870 32877 35960

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Brass African Mahogany 24599 24598 21845N 19919N 24594 24593Onyx African Mahogany 22166 22165 22163N 22160N 24587 22758

Brazilian Cherry 14248 10915 14322N 14210NSapele 24608 24606 15878N 16833N 16650 16651

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Natural UV Maple Select & Better 14288 10855 14289 10869 14274 10882 14218 14269

UV Maple Exclusive 14219 10897 14220 12637 14170 10900 14221 12712 14319 10876 14222 12305 14320N 13010N 23009N 23008N 15616 15421 UV Yellow Birch Select & Better 14293 10955 UV Yellow Birch Exclusive 14294 10958 14296 10960 14171 10961 29873* 29872* 14323 10889 14230 12561 UV White Oak R&Q Exclusive 23782N 23783N 23785N 23784N UV White Oak R&Q Character (Old) 23793N 23792N 23794N 23795N UV Red Oak Select & Better 14277 10766 14282 10793 14283 10795 14238 10852 UV Red Oak Exclusive 14239 10799 14287 12488 14240 13112 14241 12711 14317 10851 14242 12480 14318N 13015N 22995N 22994N 15617 15419

Hickory Exclusive 23199N 23190N 23201N 23191N 28864 27856Hickory Character (Old) 23200N 23192N 23203N 23202NWalnut Exclusive 14755Walnut Character (Knotty) 18615N

Mirage Classic Mirage Engineered Mirage Lock

Collections Stains

2-1/4” (57 mm) 2-1/2” (64 mm) 3-1/4” (83 mm) 4-1/4” (108 mm) 2-9/16” (65 mm) 3-5/16” (84 mm) 5” (127 mm) 6-1/2” (165 mm) 4-5/16” (109 mm)

3/4” (19 mm) thick 3/8” (10 mm) thick 1/2” (13 mm) thick 7/16” (11 mm) thick

Species and Grades Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss

Stains

2-1/4” (57 mm) 2-1/2” (64 mm) 3-1/4” (83 mm) 4-1/4” (108 mm) 2-9/16” (65 mm) 3-5/16” (84 mm) 5” (127 mm) 6-1/2” (165 mm) 4-5/16” (109 mm)

Species and Grades3/4” (19 mm) thick 3/8” (10 mm) thick 1/2” (13 mm) thick 7/16” (11 mm) thick

Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss Cashmere® Semi-Gloss

Effective :July 2017

PRODUCT CHART KEY00000

Standard Product SKU #00000* These items are available as

a special order and will receive an upcharge.

These items are available in Engineered Herringbone in 2-9/16" or 5" widths. Item numbers for these products can be found on your price list and/or the Mirage website.

Widths Lengths

00000N 00000N* 2-9/16" 17-7/8"

Not available • 5" 20"

NanolinxTM Commercial is available on Mirage Classic and Engineered products from the Natural, Exotic and Admiration Collections. An upcharge will be applied.Cashmere® is a registered Trademark used under license.

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Mirage Classic Mirage Engineered Herringbone Mirage Lock2-1/4” (57 mm) 2-1/2” (64 mm) 3-1/4” (83 mm) 4-1/4” (108 mm) 2-9/16” (65 mm) 3-5/16” (84 mm) 5” (127 mm) 6-1/2” (165 mm) 7-3/4” (197 mm) 2-9/16” (65 mm) - 17-7/8” (455 mm) 5” (127 mm) - 20” (508 mm) 4-5/16” (109 mm)

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Content (sq.ft.) 20 20 20 18 20 25 34.10 22.15 17.60 15.28 25 22Width (in.) 9-1/2 10-1/2 10-1/2 9 8-1/4 10-1/4 10-1/2 7 8-3/8 8-1/4 10-1/2 9-1/2Length (in.) 86 79 79 85-1/2 48 47 83 83 83 37 61 48Height (in.) 3-1/4 3-1/4 3-1/4 3-1/4 3-1/4 3-1/4 3-1/4 3-1/4 3-1/4 3-1/4 3-1/4 3-3/4Weight (lbs) 49 > 60 49 > 60 49 > 60 45 > 55 27 > 34 34 > 41 65 > 70 42 > 45 50 > 53 22 > 27 46 > 51 45

Pallet

ContentBoxes 48 48 48 48 50 40 32 48 50 40 40 40Square feet 960 960 960 864 1,000 1,000 1,091.2 1,063.2 880 611.2 1,000 880

Width (in.) 86 79 79 85-1/2 48 47 83 83 83 37 61 48Length (in.) 38 42 42 38 42 42 42 42 42 42 42 38Height (in.) 43 43 43 43 37 37 30 30 36 30 37 40Weight (lbs) 2,350 > 2,880 2,350 > 2,880 2,350 > 2,880 2,160 > 2,640 1,350 > 1,700 1,360 > 1,640 2,080 > 2,240 2,016 > 2,160 2,500 > 2,650 880 > 1,080 1,840 > 2,040 1,800

A printed picture does not allow a perfect reproduction of samples. We suggest choosing your hardwood fl oor directly from a sizeable sample. For any other request, please contact our customer service department.

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DISCONTINUED PRODUCTS

1 2 5 5 , 9 8 t h S t r e e t , S t - G e o r g e s Q C C a n a d a G 5 Y 8 J 5T. : 418-227-1 181 • 1 -800-463-1303 • F . : 418-227-1 188 ©2017 Litho Canada

The dealer locator freshly revamped!Logging tens of thousands of searches every month, the Mirage dealer locator is the link between potential buyers and your store.

Accessible via a desktop, tablet, or smartphone, the improved version of your personalized Maestro webpage is more visual and intuitive for users.

• The “Learn More” link to your personalized Maestro webpage is more prominent for quick access

• Clearer identification of dealers participating in Mirage promotions.

• Personalized Maestro webpage putting more emphasis on what differentiates your store: pictures, description text, store details etc.

Easier to update and to keep your information always accurate!

Feel free to contact us, we will be glad to assist you updating your Maestro webpage!

Please contact our Customer Support & Marketing Agents by phone at 1 800-463-1303 or by email at e-marketing@miragefloors.com.

This super powerful marketing tool leads consumers directly to you! Put emphasis on it and enjoy your personalized Maestro webpage!

As of July 2017, the following products will be completely removed from the Mirage lineup. Be sure to remove the corresponding samples from your displays:

• Colorado in all widths, finishes, and species

• Newport in all widths, finishes, and species

• Sonora in all widths, finishes, and species

• Stanstead in all widths

Please see the Mirage Product Chart for further details. Feel free to contact your Mirage representative or your Customer Service agent if you have any questions.