JUNEJUNENEWSLETTERNEWSLETTER

20182018

What Do Men ReallyWhat Do Men ReallyWant???Want???

It is a common misconception that womenare the exclusive seekers of aesthetictreatments to improve their appearance or‘turn back the clock’. The competitive job

market and prevalent use of social mediahave driven an increased desire among mento maintain a healthy, youthful appearanceto allow them to keep their competitiveedge. This trend isn’t slowing down.

According to the American Society forAesthetic Plastic Surgery, neurotoxins (suchas Botox) are the #1 nonsurgical procedurefor men. There has been an 84% increaseover the past 5 years in the number of Botoxprocedures for men. Statistics for otherprocedures are trending, similarly. It hasbecome much more socially acceptable formen to receive aesthetic services. Receivingtreatments from an experienced provider isimportant to avoid feminizing the male face.Physician injectors understand what makesa man unique both biologically andbehaviorally.

Before we explore the treatments availableto men, it is best to first explain a few waysin which the skin of men and womendiffer. There are obvious differencesbetween men and women; men are fromMars and women are from Venus, correct?(Joke!) All jokes aside, a basicunderstanding of a few of these differencesin skin structure and biochemistry isbeneficial when selecting products and

services.

There are visible differences between theskin structure of men and women; however,there are also differences that may not be asapparent. Men have higher testosteronelevels, which makes their skin thicker withhigher collagen content. Compared towomen, men do not tend to develop as manyfine lines and wrinkles on their face. This isa contributor to why “women seem to agefaster”. Also, men usually have lesssubcutaneous fat versus women at baseline.Subcutaneous fat gives volume to the faceand a softer, more youthful appearance.Over time, men can be prone to fairlyprofound volume loss vs. women and benefitgreatly from products like dermal fillers orSculptra. Dermal fillers can also be used toenhance the jawline or chin to provide amore chiseled look. Dermal fillers can alsobe used under the eye for men and womento eliminate the hollow, tired look.

Further sculpting of the jawline can beachieved with either Kybella injections orCoolsculpt CoolMini application to achievepermanent reduction of fat under the chinand jawline improvement. Coolsculpt is the#1 FDA approved, noninvasive, permanentfat reduction procedure in the United States

and has minimal associated downtime anddiscomfort. Coolsculpt can be performed onmany different areas of the body such asflanks/love handles, abdomen, arms, andchest to name a few. The minimal associateddowntime and discomfort are very appealingto active men and women, alike.

There are also differences in thebiochemistry of the skin between men andwomen (ahem, hormones). Due totestosterone, men secrete more sebum thanwomen. This increased sebum in men ismanifested by larger pores, blackheads, andpossibly acne, thus monthly facials and skincare products to address these issues can bevery beneficial. Compared to men, womentend to show increased fibroblast cell growthwhich may lead to faster healing and lessdowntime from specific procedures forwomen. Men tend to sweat more thanwomen, creating the perfect environmentfor growth of bacteria. The additional sweatmay also lead to a lower skin pH in men,very important when selecting skin careproducts.

Facial hair is usually an obvious differencebetween men and women. Frequent shavingcan lead to irritation, redness, dryness, andingrown hairs. Dedicated daily skin care

products and routine hydrafacials/facials toaddress these concerns are an easy ‘fix’.Laser hair reduction has also gainedpopularity among men, whether on the faceor body.

Men also have increased vascularity to theirface which gives an appearance of increasedfacial redness and brokencapillaries. Sciton’s BBL is the perfecttreatment for these skin concerns. BBL hasminimal downtime and minimal discomfortwith a high return on results. It’s anappealing treatment for ANY busyindividual.

Lifestyle choices are also different betweenmen and women. Men are less likely to wearsun protection, cleanse their face daily, andwear moisturizer. Day to day care/what youdo at home, make a huge difference in theaging process. We simply can’t stress thatenough.

Men and women undoubtedly have diverseneeds and goals when it comes to aestheticneeds. Their aesthetic concerns and desiredoutcomes are driven by different concerns,

physical makeup, lifestyle choices andinfluences, and as a result, practitionersmust approach the genders accordingly.

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aging. Since 1989 TIZO Sunscreens have beenfocused on “turning back the hands of time” by

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Call us today at 316.777.6393 for aconsultation or to schedule

with Dr. Troutman,Dr. Richardson

or Angie.traesthetics.com

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