news values.pptx media
TRANSCRIPT
- 1. News Values
2. By conducting a lot of research I have come to the conclusion
that negative news is the key selling point for many well known
newspapers. There scare mongering headlines attract the readers
attention by displaying something controversial or negative to
attract the interest of the mass audience. For example the student
protest that had gone underway because of the rise of higher
tuition fee was a huge concept after the Tories and liberal
democrat accepted the decision in making higher education
expensive. The fact that poorer students will find this increase
extremely difficult raises many questions in why this action has
been taken. This is the fuel and information the public need to
know, as the key interest in which they can understand debate and
sympathise with.
Projecting a negative persona which reflects on the criminals
character which gives the impression that she is part of a bad
affiliation.
Scare Mongering Headline
3. Proximity
I found dealing with proximity quiet easy as our task was to create
a local newspaper. So everything I include should be about the
borough itself and nothing irrelevant, which does not fit the
criteria of my newspaper. Knowing this I only included outside
problems if it had an effect on our county or has local residence
involved.
4. The bombing that took place in that area must have been huge
news for local stories
Currency
Articles and news such as this have been going on for decades. If
articles could be produced for local areas during intense moments
and events, then it can surely manage to attract readers.
Articles to do with mystery and enigma may take the spotlight for
few weeks or maybe even years to come. The actions of September
11thhas led to conspiracy theories to other broad speculations. The
media waits till something happens which can change the course of
the subject. This is usually led on by weeks and weeks of the same
thing, till a result is finally adhered to.
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5. Uniqueness
Having a unique headline is important to keep the audience
entertained, but since my newspaper is local it may lack in those
fields. Many newspapers use different reporters to go all over the
world and to each corner to find the latest spoof. But I want to
leave my newspaper as being a informative formal newspaper, rather
than a sheer pile of entertainment.So I'd only include articles
having an effect on the community or causing inconvenience or
trauma.
For the main headline I decided to keep the story local, but talk
about something unusual such as students taking charge and action,
something not always portrayed through teenagers.
6. Simplicity
Most people are busy with their day to day lives and have a minimum
amount of time to catch up on the news. Since my newspaper is local
it would most likely be delivered around residential areas and
local newsagents rather then something youd find in a train. So
simplicity is often not the case. But obviously I dont want the
intention to bore my audience with amounts which they cannot be
bothered to read, but instead summarise in a quick but articulate
manor when talking about a specific subject.
Masthead, Main Image, Article all arranged in a simple well
contracted way, which makes it much simpler to read.
Adverts are usually presented at the bottom.
7. Elite Nations of People
The U.K is one of the worlds most important and powerful country
where there is a worldwide appeal for news relating to it. Wembley
arguably has to be one of the most famous areas to withstand one of
the most renowned stadiums across the continent. Prior to visiting
the Wembley stadium, students from Germany visited Copland School
and explored the rest of the borough. So having a landmark that
attracts people from all over the world can have a huge effect when
important news about it comes out.
8. Exclusivity
Exclusive Event
Having something exclusive is quiet important so other newspapers
dont get the upper hand. Since my newspaper focuses on local issues
I can get exclusive information about certain things that other
newspapers wont be able to get. For example people living around a
specific area wont always have a brand that represents them. So
having a story related to major areas in a borough can attract
enough people for the production of the paper. So having relevant
exclusivity is always an advantage.