news story pages for kpcc expanding kpccs journalistic excellence in a new medium march 2007
DESCRIPTION
How We Present News on the Site Now …Then they move to the main News page…TRANSCRIPT
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News Story Pages for KPCC
Expanding KPCC’s Journalistic Excellence in a New Medium
March 2007
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How We Present News on the Site Now
• Stories appear on the KPCC Home page the day they air…
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How We Present News on the Site Now
• …Then they move to the main News page…
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How We Present News on the Site Now
…Then eventually to the News Archive page.
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How We Present News on the Site Now
• For each news story, we publish only a headline, audio link, and short summary
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Limited Web Extras
• The only way we can put photos with a story is to link to them…
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Limited Web Extras
• …in which case each image comes up in a separate pop-up window.
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The News Archive: Not User-Friendly
• One page per year – lots of stories, long page!
• Stories have only a headline and summary
• Clicking the headline plays the audio
• Difficult to find an individual story without scrolling or using the “find” feature
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2007 News Archive Page
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What’s Changing?
• We will have a completely redesigned News section
• Main News page will have one featured story, plus the top stories from KPCC, NPR, and the BBC
• One page per news story
• Greatly improved navigation tools
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What’s Changing?
• The main News page will have one featured story, plus the top stories from KPCC, NPR, and the BBC
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New KPCC News Page
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One Page Per News Story
• For KPCC news, we will have an entire page dedicated to each news story
• When you click on a headline, you go to the story page for that story
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KPCC Story Page
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Why One Page Per Story?
• Industry Standard
• Additional Web Content (transcripts, photos, extra audio, slideshows, video, links)
• Stories easier to find – both on KPCC site, and from search engines
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Full Scripts for News Stories
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Web Content Right on the Page
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E-mail and Print Options
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Improved News Staff Pages
• There will be a single page presenting our entire News staff
• Will include photos of our reporters in the field, plus links to individual staff pages
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KPCC News Staff Page
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Improved News Staff Pages
• Each member of the news staff has his or her own page
• For reporters, this page will include both a biography plus a listing of all of that reporter’s stories (most recent first)
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KPCC Reporter Page
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Improved News Staff Pages
• For editors, producers, etc., the staff page will present biographical information
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KPCC Reporter Page
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Better Navigation
• The improved News section has a much clearer “sub-sections” navigation menu, making it easy to quickly jump to those pages
• News archives now available by month/year
• Our topic pages (Health, Education, etc.) are easier to jump to from any page in the News section
• We have re-organized these topics, and added new ones
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Menu of News Sub-sections
• News Home
• Specials
• Commentaries
• News Staff
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Quickly Find Stories By…
• Date (Month/Year)
• Reporter
• Topic
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News Archive by Month/Year
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Other links on all News pages
• News tips e-mail and phone number
• Pledge button
• Sponsor banner
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Quick Access to Story PagesClicking a news headline takes you to the story page for that story… from anywhere on the site:
• From the Home page
• From the News page
• From a News Archive page
• From a Reporter page
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Quick Access to Staff Pages
• From the Home page
• From the News page
• From a News Archive page
• From a Reporter page
Clicking a reporter’s name takes you to the staff page for that reporter… from anywhere on the site:
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Summary of Benefits
Benefits to our audience:• More content, in more forms• Better organized• Easier to find information• Easier to print and share information
Benefits to KPCC:• Increased visibility of our news• Ability to present more content for each story• Increased site traffic• Increased revenue
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Future Plans
• Continue to redesign the site to make ALL of our content fuller and more accessible to audience
• Increase opportunities for audience to interact with our content (comments, blogs, etc.)
• Increase site traffic > ad sales > revenue for KPCC
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Thank you!