NEWS RELEASE MEDIA CONTACT: Lisa Geason-Bauer / 414-915-3931 FOR IMMEDIATE RELEASE: April 8th, 2013

ATTEND THE EARTH DAY BIKE SUMMIT: Ride Your Bike to the Event

OCONOMOWOC, WI APRIL 8th, 2013: Greener Oconomowoc will be celebrating Earth Day this year, by hosting an Earth Day Bike Summit on Sunday April 21st from 11am to 4pm at the Oconomowoc Arts Center (641 E Forest Street, Oconomowoc, WI 53066). The Earth Day Bike Summit event is FREE and open to the public, with a donation to the Oconomowoc Food Pantry. The event will showcase educational programs, environmental organizations, biking

partners and advocacy groups along with local businesses interested in healthy living. The event will host a variety of family friendly activities geared towards children and youth. Oconomowoc residents and families are encouraged to ride your bike to the Earth Day Bike Summit. New to this year’s event will be an on site “Bicycle Valet” where the public can securely check your bike, while you attend the event. The public is invited to enjoy and purchase lunch at the event from 11am until 2pm and it will feature local food items. Arrive at the Earth Day Bike Summit between 11am and 2pm in order to register for a chance to win Sweepstakes prizes including a TREK bike and a SARIS bike rack. Event Line Up Greener Oconomowoc Earth Day Bike Summit Outside Happenings: 11:00 – 4:00 Greener Oconomowoc Sponsored Bike Valet Wheel & Sprocket Sponsored Tent with Bike Inspections & Safety Checks Inside the Oconomowoc Arts Center & Oconomowoc High School Cafeteria Children’s Activities (inside High School Cafeteria) 11:00 - ProHealth Care will provide bike helmets & bike helmet fitting for toddlers, children, youth and adult sizes for just $10 a helmet.

ProHealth Care‘s goal is to help parents keep their children safe this summer by getting a bike helmet fitting. Children are14 times more likely to survive a bike crash if they are wearing a bike helmet. There will be a limit on the number of helmets so it will be based on a first come, first serve basis.

11:15 – 11:45am: “Wheel-y Good Stories!" by Miss Betsy, Oconomowoc Children’s Liberian Join Miss Betsy from the Oconomowoc Public Library for a fun- and action-packed story time! ‘Gear’ed for preschoolers but good for everyone, this story time will be lots of fun!

12:00- 12:30: “Bicycling Safety Demonstration” by Waukesha County Sheriff Dept. 1:00 – 2:30: Children and Youth Activities tied to biking coordinated by the Oconomowoc High School Girl Scout Troop 2683 Building Bridges Bike Forum: 1:00 – 2:00 Discussion with local and regional governments and advocacy groups about making SE Wisconsin a biking destination. Oconomowoc and its sister communities line the pathways between Madison and Milwaukee. This region has long provided outdoor recreation with lakes, bike trails, cross country skiing, running paths, camping, hunting, and fishing, to name a few. Our small towns are pleasant to live in and refreshing to visit. This

legacy can be preserved and enhanced by committed citizens and enlightened governments. Greener Oconomowoc’s OconomoWALK and Bike committee believe that it is important for the bicycling community to come together with other riding clubs, industry players, advocacy organizations, and government entities to coordinate a dialogue around bicycling issues. The Greener Oconomowoc Earth Day Bike Summit is the perfect venue where the necessary conversations can start, by bringing together these stakeholders to learn what each group is doing, would like to do, what the common interests are, and who can help. Educational Programming: 2:00 – 4:00 2:00 – 2:30: “One World Two Wheels: The Impact of Bicycles as Transportation, its effects on health and the environment” by Jessica Binder, Wisconsin Bicycle Federation 2:30 – 4:00: Sweepstakes Prize Drawings for a chance to win a TREK bike and SARIS bike rack along with other SWAG items. Movie Preview – “Pedaling a Dream” Q & A with Documentarian Jeff Barrie   Mr. Barrie’s forthcoming movie “Pedaling A Dream” will be previewed for the first time at the Earth Day Bike Summit. The documentary will offer a new perspective on what it means to save the planet, as it follows Barrie’s 4,600 mile bike trek across America in 2000. Barrie completed the bike trek in order to stop oil drilling in the Arctic National Wildlife Refuge. The film will highlight environmental issues as it tells Mr. Barrie’s story of self-discovery and personal empowerment. More information at http://www.pedalingadream.org/ .  For the most up to date Earth Day Bike Summit information please go to http://www.greeneroconomowoc.wildapricot.org . To participate in the event please contact Deborah Turner at 262-567-5952 or email greeneroconomowoc@gmail.com . ###