news, markets and analysis for the food processing
TRANSCRIPT
FOOD BUSINESS NEWS INNOVATIONS INSIGHTS TRENDS INFLUENCERS ENGAGING CONTENT DIGITAL MEDIA VIDEOS MESSAGING BUSINESS DECISION MAKERS COLLABORATION SCIENCE PLATFORM INCUBATOR BRAND STRATEGY MANAGEMENT NEWSLETTERS RESOURCE TARGETED OMNICHANNEL APPROACHWEBSITE CONSUMERS PRINT MARKETING SWEETENERS TRUST FORMULATIONS SOLUTIONS SWEETENERS BEVERAGEINDUSTRY MARKETING PLATFORMLIVE EVENTS HEALTH EXPERIENCE PRODUCT CAMPAIGN PACKAGING CUSTOM DIGITAL PRODUCTSCOMMITMENT TECHNOLOGY EMERGING SUSTAINABILITYMANUFACTURING DEVELOPDISTRIBUTION MARKETS BRANDS WEBINARS E-MAIL R&D
Media Guide 2022Food Business News.net
NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY
CONNECT WITH US ON SOCIAL MEDIA
Food Business News is the Essential News and Information Source for the Food and Beverage IndustryFood Business News is where the food and beverage industry turns to learn about the latest innovations in ingredients, services and new product development. Our omnichannel approach to covering the news keeps our readers on the leading edge by exploring the trends and technologies driving change throughout the industry.
Food Business News provides the context and insights our readers need to respond to rapidly changing market dynamics. Contact us to learn how we may deliver your message and help you achieve your marketing goals in today’s fast-paced market.
Editorial staff
L. Joshua [email protected]
Keith [email protected]
Eric J. SchroederEXECUTIVE [email protected]
Monica WatrousMANAGING [email protected]
Jay S. SjervenSENIOR EDITOR, [email protected]
Ron SterkSENIOR EDITOR, MARKETS [email protected]
Jeff GelskiSENIOR [email protected]
Matt NoltemeyerASSOCIATE EDITOR, [email protected]
Rebekah SchoutenDIGITAL MEDIA [email protected]
Sam DanleyDIGITAL ASSOCIATE [email protected]
CONTRIBUTING EDITORDonna Berry
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Industry $1.77 trillion -
Value of food sold at retail and foodservice in the US
in 2019 (USDA Economic Research Service)
15,000 - Number of food and beverage products
introduced each year (K-State Research & Extension)
60% - Percentage of consumers who choose foods with
perceived health benefits (FMI - The Food Industry Association)
Food Business
News91,000+
Registered/Known Audience
(Omeda, June 2021)
80% - Percentage of Food
Business News readers who play a role in ingredient, equipment or services
purchasing. (Baxter Research Center March 2021)
36,000+ LinkedIn followers
Nearly 27,000,000 connections to customers in 2022Food Business News delivers essential content researched and written by experienced editors who bring unique insight and perspective to today’s dynamic marketplace. Our omnichannel approach offers over 2.2 million opportunities each month to engage industry decision-makers, build affinity for your brand, and deliver your key marketing messages via the punch of our industry-leading platform.
Source:1. Sosland Publishing circulation. Average monthly digital circulation = Total Qualified Circulation + Non-qualified Circulation. 17,544 Total Qualified Circulation (BPA Report, June 2021) + 9,655 Non-Qualified (Publisher's own data, August 2021)2. Publisher’s own data – may include duplication of viewers across/within channels; Figure includes pass-along readership for print circulation.3. BPA Report, June 2021 – Aggregate monthly distribution (distribution x frequency) for Morning Brief, Food Business News Daily, Food Business News Weekly, Food Safety Monitor, Food Business News Special Report, Strategic Insights, New Food Insider and Food Entrepreneur. No attempt has been made to identify or eliminate duplication that may exist across media channels.4. BPA Report - June 2021, 21,575 Unique Total Qualified (17,544 Print + 6,329 Digital)5. Baxter Research Center – March 2021 – Reader + Pass Along Readership6. Publisher’s own data - may include duplication of viewers across/within channels (Total Average Monthly Readers per Issue + Average Monthly Newsletter Circulation + Average Monthly foodbusinessnews.net Pageviews). Figure includes pass-along readership for print circulation.
Average Monthly Opportunities to Reach Customers6
2,245,943
Readers per Print Copy5
2
1,398,796Average MonthlyNewsletter Circulation3
17,544Total Average Monthly Print Circulation4
134,955Total Average Monthly Readers per Issue2
27,199Average Monthly Digital Circulation1
712,192Average Monthlyfoodbusinessnews.net Pageviews4
Source:1. Sosland Publishing circulation. Average monthly digital circulation = Total Qualified Circulation + Non-qualified Circulation. 17,544 Total Qualified Circulation (BPA Report, June 2021) + 9,655 Non-Qualified (Publisher's own data, August 2021)2. Publisher’s own data – may include duplication of viewers across/within channels; Figure includes pass-along readership for print circwulation.3. BPA Report, June 2021 – Aggregate monthly distribution (distribution x frequency) for Morning Brief, Food Business News Daily, Food Business News Weekly, Food Safety Monitor, Food Business News Special Report, Strategic Insights, New Food Insider and Food Entrepreneur. No attempt has been made to identify or eliminate duplication that may exist across media channels.4. BPA Report - June 2021, 21,575 Unique Total Qualified (17,544 Print + 6,329 Digital)5. Baxter Research Center – March 2021 – Reader + Pass Along Readership6. Publisher’s own data - may include duplication of viewers across/within channels (Total Average Monthly Readers per Issue + Average Monthly Newsletter Circulation + Average Monthly foodbusinessnews.net Pageviews). Figure includes pass-along readership for print circulation.
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Where the food industry's decision makers get their news.Each month, more than 250,000 unique visitors turn to FoodBusinessNews.net for the latest on the trends and information shaping the food industry. From millers to marketers, the decision makers driving tomorrow’s smart strategies and disruptive transformation make Food Business News and FoodBusinessNews.net their go-to source for news.
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INLINE MEDIUM RECTANGLE
300x250 px $3,200
MEDIUM RECTANGLE 1 300x250 px $2,900
MEDIUM RECTANGLE 2 300x250 px $2,500
INTERSTITIAL(PER WEEK)
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Newsletter Ad SpecsBlockbuster: 550x150 pxMedium Rectangle 1 & 2: 300x250 pxSponsored message: 106x107 px logo or image
• Sponsored message title: up to 55 characters (including spaces) • Sponsored message description: up to 150 characters (including spaces)
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ADSSOSLAND
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BLOCKBUSTER
MED. REC. 1
MED. REC. 2
DAILY NEWSLETTERThe latest headlines delivered each business day to industry executives.
MED. REC. 1
MED. REC. 2
SPONSORED MESSAGE
NEW FOOD INSIDERAn exclusive weekly roundup of the latest food and beverage product launches.
FRIDAY FOOD FOR THOUGHTThis weekly newsletter is released every Friday to recap the week’s top stories and provide insight into a trending industry topic.
SOSLAND MORNING BRIEFA daily briefing of overnight news and timely market information.
BLOCKBUSTER
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FOOD SAFETY MONITORA biweekly bulletin of food safety news and applications.
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STRATEGIC INSIGHTSStrategic Insights is a curation of Food Business News’ most insightful articles published during the week. Focus is on strategy, development and the rationale behind key mergers and acquisitions.
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Digital Products - Newsletters Cont.
EXCLUSIVELY SPONSORED:
Digital Products - Newsletters Cont.
SPONSORED MESSAGE
Month Topic
JANUARY Flavor Trends
FEBRUARY Sweeteners
MARCH Clean Label
APRIL Snack Ingredients
MAY Protein
JUNE Beverage Innovations
JULY Organic Ingredients
AUGUST IFT22
SEPTEMBER Plant-Based Proteins
OCTOBER Sports Nutrition
DECEMBER Trend of the Year
2022 Schedule and Topics
Special Report NewslettersThe Special Report newsletters give the advertiser an exclusive sponsorship for a topic or post-show coverage. Sponsored message (native advertisement) and lead reporting is included.
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• Sponsored message title: up to 55 characters (including spaces) • Sponsored message description: up to 150 characters (including spaces)
URL: Click-through URL must be supplied for each adAccepted formats: JPEG, GIF or animated GIFFile size limit: 50 Kb
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Digital Products - Webinars
JANUARY Flavor Trends to WatchMAY Snack TrendsNOVEMBER New Food Insider
Sponsored WebinarsBuild brand awareness and generate sales leads through sponsored webinars. The editors of Food Business News develop and present compelling, exclusive content featuring trends, market analysis and key takeaways from industry topics and events in this series of webinars. Various webinar sponsorships opportunities are available. Talk to your sales representative to request sponsorship details and rates.
Custom WebinarsCustom webinars are also available. Advertisers provide the content; Sosland Publishing will market it to our extensive database and provide an editor to moderate the event. Sponsors will receive a full report containing all registration information and details of audience interaction.
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Custom Digital Products
TARGETED EMAIL MARKETING Deliver your message directly to your best prospects. Targeted emails are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website.
E-ZINES Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to food and beverage companies’ challenges. Your team or our editors share the details behind success stories from your customers’ perspective, supplemented by input from your company’s subject matter expert, creating a credible, multimedia platform for informing your customers while enticing them with a call to action.
AUTOMATED MARKETING CAMPAIGN Automated marketing campaigns empower brands by amplifying their marketing efforts across various channels and nurture their target audiences based on their behavior, preferences or desirable characteristics. With this simple, yet effective approach, marketers can tailor their messaging across a number of touchpoints to engage and convert the decision makers they want to reach.
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Custom Digital Products - Cont.
WHITE PAPERS Food Business News will host your white paper and promote it to a targeted audience. White paper hosting includes reference on the white paper listing page and a dedicated landing page.
AUDIENCE EXTENSION Reach Food Business News website visitors as they visit social media sites, navigate the web or use mobile apps. Audience extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Put your message in front of the right people, at the right place, at the right time.
CUSTOM PUBLISHING For unique custom digital publishing projects, Food Business News delivers a wealth of marketing solutions with creativity, professionalism and credibility.
For custom digital opportunities, contact a sales representative at [email protected]
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2022 Print Editorial CalendarCalendar and Bonus Distribution subject to change
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Jan 4 Jan 18 Feb 1 Feb 15 Mar 1 Mar 15 Mar 29
INGREDIENT TRENDS
Sugar Reduction
Winter Fancy Food Show Innovations
Clean Label Organic Cheese Ingredients
Natural Products Expo West
INGREDIENT APPLICATIONS
Non-GMO Ingredients
and Labeling
Dairy Proteins
Beverage Flavors
Sauces, Dressing and Marinade
Ingredients and Trends
Global Flavors Hemp/CBD Natural
Sweeteners
FOOD ENTREPRENEUR
BONUS DISTRIBUTION
Dairy Forum, IPPE
AMI Annual Meat
Conference
International Sweetener
Colloquium, ASB Baking Tech
Natural Products Expo West,
SNAXPO
ABA, GEAPS, PACK Expo East, IABE
NAMA, Atlantic Bakery Expo East
CLOSE DATE: DEC 14, 2021 DEC 28 JAN 11 JAN 25 FEB 8 FEB 22 MAR 8
Apr 12 Apr 26 May 10 May 24 Jun 7 Jun 21
INGREDIENT TRENDS
Alternative Flours Gluten Free Spicy Flavors Plant-Based Ingredients Snack Flavors Immunity
Ingredients
INGREDIENT APPLICATIONS
Clean Label: Flavors
Meat Alternative Ingredients Sports Nutrition Fats / Oils Clean Label:
ColorsPlant-Based
Proteins
FOOD ENTREPRENEUR
BONUS DISTRIBUTION IAOM TIA, Sweets & Snacks
Expo, NRA IDDBA Purchasing Seminar
CLOSE DATE: MAR 22 APR 5 APR 19 MAY 3 MAY 17 MAY 31
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July 5 July 19 Aug 2 Aug 16 Aug 30 Sep 13
INGREDIENT TRENDS
Vegan Sustainable Ingredients
IFT22 Ingredient Trends
Keto Ingredients and Applications Flavors Sports Nutrition
INGREDIENT APPLICATIONS
Non-GMO /
Organic
Clean Label:
Texture IFT22 Innovations Energy Ingredients Dairy Ingredients Digestive Health
FOOD ENTREPRENEUR
BONUS DISTRIBUTION IFT
International Sweetener
SymposiumIBIE
CLOSE DATE: JUN 14 JUN 28 JUL 12 JUL 26 AUG 9 AUG 23
Sep 27 Oct 11 Oct 25 Nov 8 Nov 22 Dec 6 Dec 20
INGREDIENT TRENDS
Sugar Reduction
Plant-Based Beverages
Nuts /Inclusions Savory Flavor Allergen-free
Ingredients Fats / Oils Flavors to Watch 2023
INGREDIENT APPLICATIONS
Clean Label
Gluten Free Texture Functional
Ingredients Extracts Sweeteners
FOOD ENTREPRENEUR
BONUS DISTRIBUTION NAMA SupplySide
West Process Expo
CLOSE DATE: SEP 6 SEP 20 OCT 4 OCT 18 NOV 1 NOV 15 NOV 29
2022 Print Editorial Calendar - Cont.Calendar and Bonus Distribution subject to change
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Digital Products - Sponsored Webinars
The US House of Representatives on April 14 voted 415-11 to pass the Food Allergy Safety, Treatment, Education,
and Research Act of 2021 (FASTER Act), which will add sesame to the list of major food allergens for which labeling is required.
The Senate passed the FASTER bill
on March 3. Having been approved by both houses of Congress, the measure was sent to the White House for President Joe Biden’s signature.
The FASTER Act set Jan. 1, 2023, as the date by which food companies are required to declare the presence of sesame on food packaging labels.
Sesame will be the ninth major food al-lergen for which labeling is required under the Food Allergen Labeling and Consumer Protection Act (FALCPA) joining peanuts, tree nuts, � sh, shell� sh, soy, dairy, eggs and wheat. Sesame will be the � rst new allergen to be added to the original FALCPA list since that act took e� ect on Jan. 1, 2006.
The FASTER Act also requires the CONTINUED ON PAGE 30
WASHINGTON
Congress adds sesame to list of major food allergens
April 27, 2021 | foodbusinessnews.net
IN THIS ISSUE
Danone unveiling new campaigns for Silk in soy, almond and oat
Page 8
PepsiCo strong despite COVID comps, supply disruptions
Page 14
Staking a claim with gluten-free innovation
Page 42
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Getting t he Getting t he marbling rightmarbling right
MEAT ALTERNATIVES 3.0 –
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SKY
SCR
AP
ER
VIDEO
Digital Edition As the exclusive sponsor of the Food Business News digitaledition, your wide skyscraper ad will appear next to every page in the sponsored digital edition. In addition to this premium location, your blockbuster ad also will appear in the Food Business News digital edition email alert, which is sent to the subscriber database. Digital edition email alerts are sent to an average of 27,199 recipients each month.1
1. Sosland Publishing circulation. Average monthly digital circulation = Total Qualified Circulation + Non-qualified Circulation. 17,544 Total Qualified Circulation (BPA Report, June 2021) + 9,655 Non-Qualified (Publisher's own data, August 2021).
BLOCKBUSTER
DIGITAL EDITION SPONSORSHIP• Wide skyscraper on the digital edition• Blockbuster on the digital alert email
$3,600/month
SPONSORSHIP + VIDEO OR INTRO AD• Wide skyscraper and blockbuster• Video or 360x300 px ad on the digital edition intro page
$3,850/month
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Digital Products - Digital Edition
Video Spotlight$4,500/monthLet Food Business News host your company video. Your video will be featured on the home page for one month and housed on the video page for one year. In addition, your video will be sent via email to a targeted list.
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Print Products
The 2005 non� ction book written by Tom Standage “The History of the World in Six Glasses” explores
the evolution of human culture through the lens of beer, wine, spirits, co� ee, tea and cola. It is 15-plus years later, and Ben Larson, chief executive o� cer of Vertosa,
Oakland, Calif., believes cannabis may be the seventh glass.
“We’re well on our way,” Mr. Larson said during The Future of Food @ SXSW event, which took place virtually March 18-21. “If we look at how much money is wait-ing or going into the cannabis space just to help build beverages, there’s de� nitely going to be a future there.”
Vertosa is a technology company focused on creating cannabis-derived in-gredients for food and beverage manufac-turers, with the latter its primary focus at this time. Mr. Larson said the cannabis and hemp industry is arguably the most excit-ing growth opportunity since the internet. It also is one of the most important public CONTINUED ON PAGE 48
INGREDIENT TRENDS
Cannabis may fuel a new food culture
May 11, 2021 | foodbusinessnews.net
©MA
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FOOD PRICE INFLATIONis on the horizon
IN THIS ISSUE
Read the latest edition of Food Entrepreneur®
FoodEntrepreneurMay 11, 2021 Presented by Food Business News
©SUNWINK
STORY ON PAGE 30
THE GOOD MOOD FOOD
MOVEMENT
epreneurPresented by
epreneurPresented by
epreneur
STORY ON PAGE 22
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Soybeans, typically processed princi-pally for high-protein meal to feed livestock, recently have been crushed
for oil as soybean oil values, and those of several other edible oils, have soared to historic highs.
The soybean oil share of the soybean
crush has been rising from a more typical level of 32% to 33% at the start of the year to just over 48% brie� y in early June, re� ecting the high value of soybean oil relative to soybean meal.
“Historically, oil share was considered cheap once it got back to about the 30% level,” said Brian Harris, executive director and owner of Global Risk Management Corp. (GRM), a food and agribusiness consultancy. “With the advent of renewable diesel demand, we think the new norm will be ‘value at 40%.’”
The nearby July Chicago soybean oil contract set an all-time high of 73.74¢ a lb on June 7 but had fallen more than 11¢, or 16%, by early last Wednesday, still up 125% CONTINUED ON PAGE 28
MARKET INSIGHT
Food vs. fuel debate reemergesafter surge in edible oils prices
June 22, 2021 | foodbusinessnews.net
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IN THIS ISSUE
Read the latest edition of Food Entrepreneur®
FoodEntrepreneurJune 22, 2021 Presented by Food Business News
©AGUA BONITA
STORY ON PAGE 36
BRANDS WITH BENEFITS
Startups leading the way in social and environmental causes
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INGREDIENTS FUELING snack food innovation
STORY ON PAGE 44
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The trade was anticipating the June 30 US Department of Agriculture Acreage and Grain stocks reports
for direction during the summer growing season. The data provided direction, but not what was expected.
USDA estimates for 2021 corn and
soybean planted area and for June 1 corn, soybean and wheat stocks all came in below the average of trade expectations. The USDA all-wheat planted area estimate was the only major commodity (along with winter and spring wheat other than durum) above the trade estimate, but wheat prices moved high-er with surging corn and soybean futures.
The USDA estimated corn planted for grain in 2021 at 92,692,000 acres, up 2.1% from 2020, and forecast harvested area at 84,495,000 acres, up 2.5% from last year. The USDA’s June planting estimate was 1.7% above the March 31 Prospective Plantings forecast, but it was 1.2% below the average of pre-report trade estimates for planted area at 93,787,000 acres, which CONTINUED ON PAGE 28
MARKET INSIGHT
Grain, oilseeds futures soar on bullish USDA report data
July 6, 2021 | foodbusinessnews.net
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IN THIS ISSUE
General Mills prepares foruncertain future
Page 8
Consumer trends are becoming increasingly personal
Page 10
A century of � uid milk innovation
Page 40
How will NON-GMO
and BE co-exist? STORY ON PAGE 32
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HUNT VALLEY, MD. — In December, McCormick & Co.’s consumer production output, those products intended for sale at retail, was approximately 40% higher than the year prior. It was a good problem to have, but one that constrained the company’s supply
chain and a� ected the production of prod-ucts deemed secondary, non-core items.
“Currently, service levels are improving and restoration plans have begun on most of the secondary items, which were suspended in order to meet the signi cant demand for our top-selling products,” said Lawrence E. Kurzius, chairman, president and chief executive o� cer of McCormick & Co., during a Jan. 28 conference call to discuss scal 2020 results. “We’ve now resumed shipping approximately two-thirds of the products, which had been suspended, with the balance to be added over the next several weeks. And we expect shelf conditions to improve considerably over the next few weeks.”
Mr. Kurzius emphasized the issue is CONTINUED ON PAGE 8
BUSINESS
McCormick & Co. overcoming its ‘Americas problem’
February 2, 2021 | foodbusinessnews.net
IN THIS ISSUE
Beyond Meat, PepsiCo form joint venture
Page 11
COVID-19 eats away at global cocoa demand
Page 20
A decade of scaling food and beverage startups
Page 22
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STORY ON PAGE 24
Category innovation and investment are
accelerating
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Our esteemed editorial staff will take a critical look at ten major food industry segments and profile 25 of the leading food companies in the world as well as dissect the critical issues facing the industry.
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Food EntrepreneurA dazzling number of startups have entered the food and beverage marketplace in the past decade, triggering profound change across the industry. Food Entrepreneur offers a deep dive into the disruption effected by up-and-coming brands while profiling the industry’s most successful and intriguing founders.
Food Entrepreneur reaches readers through its articles published on foodbusinessnews.net, a weekly newsletter and a quarterly Food Business News supplement.
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Inserted in the following issues of Food Business News in 2022:• Feb. 15, bonus distribution at Expo West• May 10, bonus distribution at Sweets & Snacks, IFT• Aug. 30, bonus distribution at Expo East, IBIE• Oct. 25, bonus distribution at Chicago IFT
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Food Entrepreneur ExperienceFood Entrepreneur is also shaping tomorrow’s food with the Food Entrepreneur Experience, a series of interactive events that include product sampling opportunities and digital presentations that bring to life the trailblazing trends and innovations created by emerging brands. 2022 Food Entrepreneur Experience dates: April 13 and October 26.
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DOWN TO EARTHOnce Upon A Farm’s John Foraker and Jennifer Garner on rede� ning baby food
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