NEWSLETTERMAY 2012

Grazia recently launched a new project in cooperation with the Nivea cosmetic brand. On this occasion, Grazia and Nivea handed out personalized copies of the magazine on several Italian trains and offered traveling readers skincare advice by their team of experts.Would you like to know more? You’ll have to wait to read the article by Grazia’s traveling reporter to learn all the news!

GRAZIA AND NIVEA

INTERNATIONAL NETWORK ITALY

INTERACTIVEGRAZIAThe world of Grazia is even more interactive and offers readers exclusive content that links the magazine with the grazia.it website with the latest interviews, Facebook polls that let readers give their opinion, and also the very popular streaming videos of editors’ meetings and backstage peeks at Grazia’s fashion shoots!

On the left: Grazia News editor Marina Speich(fisrt from the right)

INTERNATIONAL NETWORK GRAZIA.IT

REEBOKSPECIAL PROJECT

The IT news channel is all new! Perfect for those who want to be up-to-date with all things fashion, plus a daily review of a blog selected by Grazia experts.The totally innovative layout is deliberately reminiscent of a newspaper: events are indicated by specific elements, while dates in red denote new content.

Grazia.it accompanied Reebok throughout the 7 Park Tour, an event held in the parks of seven Italian towns, from north to south, involving all sports lovers who were keen to try the latest word in fitness: CrossFit. After Grazia IT bloggers tried and described the workouts, even the editorial department decided to have a go at CrossFit when the 7 Park Tour hit Milan. Kitted out in RealFlex (Reebok’s new ultralight footwear), Grazia.it’s editorial staff launched out into group and equipment-assisted exercises for a whole day of fun and fitness.

IT NEWS CHANNEL REVAMPED

Grazia.it is a media partner of an EMI competition for women, She Can DJ. The competition seeks to find the best Italian woman DJ and make her a superstar. Any woman who was 18 or over on June 15 can enter the competition by signing up at shecandj.it uploading an original or remixed track. Entrants will be judged by an expert jury composed of a number of celebrities, including Tamu McPherson, Head of Grazia.it, who will choose the most stylish woman. David Guetta, start looking!

SHE CAN DJ

INTERNATIONAL NETWORK FRANCE

Strike for beauty! 1

AND THE WINNERS ARE...the most radical perfume: Serge Lutens; Skincare that amazes: Shu Uemura,a cosmetic to change your life: Bourjoisthe season’s favorite perfume: ChloéCare that changes your life: Patykaa cosmetic to change your life: Patykaa cosmetic that amazes: DiorSkincare that opens a new era: Astalifta hair product that opens a new era: David Malletta hair product to change your life: Kérastasea cosmetic that opens a new era: Yves Saint Laurent

The 2nd edition of the Grazia Beauty Awards took place in an original location in Paris: a bowling alley!The party was held to celebrate the 10 hottest beauty products of the season chosen by Grazia Beauty Editor Céline Perruche, beauty professionals and a reader. For each prize, the beauty editor and her team had to bowl a strike to reveal the name of the winner on the giant screens. After each prize, the winner received a diploma and a bowling ball inscribed with her name, and was driven to the Grazia Photocall. At the end of the “non ceremony”, everyone bowled until late in the eveningIt was a striking, fun event in perfect Grazia style – bold but very chic!

1-Francesca Colin (ADV Manager), Eric Beckman (Creative Director), Carla Vanni (International Editor-in-chief), Céline Perruche (Beuty editor)2-Grazia ADV team

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INTERNATIONAL NETWORK UK

JuBILEE COLLECTOR’S ISSuEGrazia uK Jubilee Collector’s Issue has landed! And who better than Jessie J to celebrate the spirit that has made Britain great? In this special issue Grazia uK divulged the Queen’s fashion secrets and showcased the hottest It Brits from Downton Abbey’s Michelle Dockery to fabulously fun designer Louise Gray.Last but not least, Grazia magazine is delighted to mark the Jubilee with its fabulous best of British fashion giveaway, worth over £10,000. If you fancy your chance at winning a Mulberry bag, a Stella McCartney dress or Nicholas Kirkwood heels, then here’s your chance!Sooo...have you got your Grazia?

INTERNATIONAL NETWORK UK

GRAzIA uK & LOUbOUTIN ExHIBITION

This month, Grazia UK introduced Grazia Local, a new section highlighting the best bits of the UK and Ireland. Grazia’s editorial team asked readers to recommend their favorite local spots: a secret boutique, restaurant, café or simply something that readers loved most about their hometown. Starting with a North-West Special, all the suggestions have been collated into 10Hot.

Grazia UK partnered with the Design Museum as a media partner for their Christian Louboutin exhibition this summer. Style Director, Paula Reed, had exclusive access to the designer and is set to host a Q&A with him at the museum this month.

Grazia LOCAL

INTERNATIONAL NETWORK GERmANY

beSt DreSSeD AWARDS

At the beginning of May 2012, a jury of fashion industry insiders, and GRAZIA readers, voted the “Best Dressed German Celebrity”. Fifty nominees and five winners in five different categories.The awards ceremony was held in central Berlin at Panorama 37, a unique venue on the 37th floor of a Radisson hotel.This world-class event was attended by approximately 120 guests, including editors, celebrities and people from the fashion and beauty industry. There was also an elegant banquet held 120 metres above Berlin.Throughout the night the guests enjoyed a spectacular view over the German capital. After finishing the seated meal, a German band called “Frida Gold” started playing. All guests began to dance and evidently enjoyed themselves. The evening went on to become a great night.

1-From left Kathrin Jansen (Publisher), Kay Labinsky (Managing Director), Erika Fantauzzi (International Brand Manager); 2-From left Jens Ciliax (Estée Lauder CEO), Claudia ten Hoevel (Editor-in-chief), Astrid Bleeker (ADV Manager), Ole Tillmann (presenter)

And the winners are…Hannah Herzsprung (actress):

Germany’s best Dressed

Jessica Joffe (actress/model) -

best Newcomer

erol Sander (actor): best Man

Diane krueger (model): best

international

alina Süggeler: best Music

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INTERNATIONAL NETWORK CHINA

This month Grazia China sponsored the photo exhibition “La Dolce Vita”, which returned to Shanghai for a month hosted by the Palladio restaurant in The Portman Ritz-Carlton hotel. The exhibition, presented by Contesta Rock Hair and curated by Andrea Franceschetti, was inaugurated on May 8 in the presence of the Consul General of Italy Vincenzo De Luca, Director of ICE Maurizio Forte, the GM of the Portman John Rolfs and many distinguished guests. A great opportunity to discover Italian glamour. Grazia couldn’t miss!

FABuLOuS RESuLTS:GRAZIA.CN GOT 14,9 MILLION PAGE VIEWSAND 1,52 MILLION uV!LA DOLCE

VITA exhibition

In May Grazia China launched the 4th edition of the Grazia Men, with the local celeb Wu Xiubo on cover. MORE THAN 130 PAGES OF PURE STYLE!

NEWGRAZIA MEN

INTERNATIONAL NETWORK HOLLAND

GRAZIA’S EXTRA THICK BEAuTY ISSuEIn May Grazia Holland published an extra thick beauty issue. The eye-catcher of this edition was the sensational cover shoot with Yolanthe Sneijder-Cabau, TV-personality, model, and wife of famous Dutch football player Wesley Sneijder. The beautiful shoot was immediately picked up by the media, which gave Grazia Holland a lot of free publicity here in Holland!

LoNDoN CaLLiNGTo celebrate its 5th anniversary, Grazia Holland’s editorial team spent a weekend in London and prepared a special must-see selection for readers, including the best restaurants, hotel tips, go-to shops & markets of the city. It was a weekend of glamour and fun that gave Dutch readers all the news about the fascinating city hosting the Olympics in July. Such a great idea!

INTERNATIONAL NETWORK RUSSIA

GRAZIA & MANGO CONTEST!

Grazia Russia and Mango teamed up to launch an interesting contest for readers: they had to use Mango clothes to create Kate Moss-style fashion looks. The person who created the best look won a 500 euro shopping voucher, while the other top 20 won a “Luxurious Volume” kit from John Frieda Cosmetics. The contest was announced in 10 Mango stores in the cities of Moscow, St. Petersburg, Krasnodar, Novosibirsk, Perm, Samara, Saratov and Chelyabinsk.What’s more, during the contest period, customers who spent more than 125 euros in clothes at Mango received the latest issues of GRAZIA as a present!

GRAZIA IN DKNY STORES!Grazia organized a special event in DKNY shops in May. During this period, customers who bought clothes marked with the “GRAZIA Choice” tag received a DKNY umbrella as a gift. Customers who bought more than 2 items received a 15% discount. Plus, on weekends, visitors got advice and tips from GRAZIA stylists. What a great opportunity!

In honour of Mother’s Day, Grazia Australia launched a reader competition to elect Australia’s best-dressed mum. Readers had to nominate themselves, or any stylish mum they knew, by emailing a picture of the nominee in her best outfit and also tell in 25 words or less how having children has changed their style. The prize was a $1529 wardrobe upgrade. Grazia fashion team judged all the materials and selected the most stylish mum. The winner’s name will be revealed soon and a gallery of the winner and runners-up will appear in Grazia magazine as proof that family life is full of fashion moments!

Scouting themOST STYlISh mum

INTERNATIONAL NETWORK AUSTRALIA

This month Grazia Australia launched an amazing TV tie-in competition to give readers a chance to win the yellow dress that Brittany Cairns wore in one of the last episodes of The Voice, Australia’s cult talent show.After being inundated with tweets asking where the singer got her canary-yellow tea dress, Grazia Australia found the answer, tracked down the designer, Sydney fashion label macgraw, which offered a copy of the dress to give away to one lucky Grazia reader. To enter the competition readers had to email Grazia magazine with The Voice in the subject line and explain in 25 words which judge of the TV competition has the best sense of the style.

WIN THE VOICE DESS!

INTERNATIONAL NETWORK mIDDLE EAST

In May, Grazia Middle East prepared fabulous exclusive interviews with three very special ladies: Italian designer Angela Missoni, who shared with readers the history of the renowned fashion house; Mischa Barton, the star of the famous TV series The O.C., who is about to launch her first fashion collection; and Hollywood diva Cameron Diaz, who talked about her latest film, What To Expect When You’re Expecting. Don’t miss it!

IT’S ALL AbOUT SpECIAL INTERVIEWS!

We warmly welcome a brand new grazia.rs website to our Grazia International digital family.Up and running from Mid May, grazia.rs is bringing a daily fix of Grazia gorgeousness to the local net savvy audience. All the hottest news from fashion & beauty as well as local cultural calendar & happenings are delivered promptly with signature Grazia style. The website features also In Focus channel dedicated to all current trends, fenomenas and interesting storis from around the world.

Follow Grazia Serbia on www.facebook.com/GraziaSrbija and on /twitter.com/#!/Grazia_Srbija

GraZia.rS iS oNLiNe!

INTERNATIONAL NETWORK SERbIA

To celebrate its 6th birthday, Grazia Serbia prepared a surprise for its readers: a three-year scholarship to study at the prestigious school of fashion and design Accademia del Lusso! The winner of the competition will be able to choose to study Fashion Design and Coordination, Fashion Styling and Editing, Brand Management or Fashion & Costume Design. Read the interview with the winner in the Grazia September issue and follow the course and results of the competition on the www.grazia.rs portal!

INTERNATIONAL NETWORK SERbIA

GRAZIA SCHOLAR-SHIP FOR ACCADEMIA DEL LUSSO

GRAZIA SHOPPING NIGHT

Grazia Ladies NightGrazia Serbia organized a special meeting with its readers at Vapiano restaurant in Belgrade. Participants had the special opportunity spend a relaxing night in the company of Sveltana Preradovic, Grazia Serbia Editor in Chief, and executive editor Aleksandra Markovic, talking about new topics and plans for the magazine and giving their suggestions to the editorial team. Guests also received nice tips for body and face care as well as beautiful gifts from the cosmetics company Crabtree & Evelyn. This thematic Ladies Night gatherings at Vapiano with Grazia magazine will continue every month!

Another fantastic, unforgettable edition of Grazia Shopping Night was held in Belgrade. The unique event took place in the heart of the city and at some of the most exclusive, stylish malls. Already in the afternoon, lines of cars started arriving for the greatest city shopping happening in this part of Europe. There were more than 100,000 visitors from Belgrade and Novi Sad, Kragujevac, zrenjanin, Sabac and other towns from Serbia, and more than 400 shops of top fashion brands participated. It was a huge hit!

Above: Aleksandra Markovic (Executive editor) and Svetlana Preradovic (Editor-in-chief) on the right

INTERNATIONAL NETWORK INDIA

Grazia India, in collaboration with Le Mill store, organized a special evening hosted by Maison Boutique. Set in the lush shopping district of Vittal Mallya Road, in the city of Bengaluru, this store stocks some of the most famous young international brands like 3.1 Phillip Lim, Thakoon and Acne, among others. Besides the fantastic fashions, the store was decorated with eclectic pieces from Le Mill’s extensive décor collection, including an award-winning piece also displayed at MoMA, and a good-enough-to-eat Easter window display decoration created especially for the evening. Grazia was there and reported!

STYLE,SET,MatCH!

INTERNATIONAL NETWORK INDONESIA

This summer’s box office hit, “Men in

Black 3”, is the choice for this month’s

Grazia Movie Time. Forty readers will be

invited to a screening of the 3D-version

at XXI Plaza Indonesia, Jakarta, and will

also receive a special goodie bag

at the end of the show.

fLaSH!

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GRAZIA MOVIE TIME & BEAuTY DEMO

Makeup competition

with ELIZABETH

ARDENFor the second time, Grazia and Elizabeth Arden teamed up and held a beauty class in Bandung.

This time readers could participate in a real makeup competition:

the winners won Elizabeth Arden beauty products as prizes.

Johnny Depp’s movie, “Dark Shadows”, was the inspiration of Grazia Indonesia’s event with cosmetic brand NYX. Held at EX Plaza in Jakarta, it started with movie screening for 150 readers and was followed by beauty demo inspired by the makeup used in the movie. Beautiful makeup kits were awarded to the best dressed and door prize winners. All readers got a goodie bag that included a NYX lipstick that was shown earlier at the demo.

On the left ZorniaHarisantoso (Editor-in-chief)

INTERNATIONAL NETWORK bULGARIA

Sport is in the airIn May Grazia Bulgaria featured Bulgarian athlete Ivet Lalova on its cover. She posed exclusively for Grazia and talked about her training programme for the forthcoming Olympic Games in London. Inspired by the new sports trend in designer collections, Grazia also published a special photo session and some great shopping ideas for an active summer.

As part of the Let’s Do It international cleanup campaign, Grazia Bulgaria became the media partner for a day of the Cleaning Bulgaria drive organized by the country’s most popular TV channel. The Grazia team not only disseminated the idea and took part in the cleaning, it also launched a reader competition focused on creating a beautiful item from recyclable materials. The results were really amazing and the editorial department received a huge number of photos of highly imaginative creations. The magazine also ran a feature about sustainable design and new eco trends in fashion.

LET’S CLEAN!

INTERNATIONAL NETWORK SLOVENIA

Grazia Slovenia organized an exclusive event for its readers at the Frey Wille shop in Ljubljana. In the company of model Nataša Pinoza (the face of the renowned jewellery-maker’s new collection and the first local celeb to feature on Grazia’s front cover), Grazia Slovenia’s editor-in-chief, Spela Stamol, and her editorial team met readers and offered them the opportunity to enjoy a relaxing drink together, delicious cupcakes and a free manicure!

A NIGHT WITH GRAZIA MAGAZINE!

Spela Stamol (Editor-in-chief, 3rd from the left), Natasa Pinoza (last on the right)