news industry summitsnpa.static2.adqic.com/static/peter-newton.pdf · poynter certificate program,...
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NEWS INDUSTRY SUMMITSeptember 14, 2016
Peter Newton
Chief Revenue Officer, GateHouse
CEO, Propel Business Services
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1
GateHouse Media is the largest publisher of locally-based print and online media in the US
GateHouse has more than doubled in size in the past two years, and will continue to expand its US footprint through acquisitions.
Portfolio Overview(2) GateHouse Reach(2)
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Growth Strategy
Organic Growth Acquisitions
Propel
Business
Services
Digital
Products/
Revenue
Newspapers,
B2B
Publications,
Digital Services
Local Market
Continuity
Invest in people,
products,
community
Events &
Promotions
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$638 Million in completed acquisitions
Believe strong local news brands, at attractive price, offer long term opportunity
• Strategic revenue and operational initiatives core to value proposition
•Centralized services enable continued focus and investment in strong, local reporting
• Digital business services and live events deliver new revenue streams
•Increasingly national footprint supports new business launches, at scale
• Stated intent to complete $1 billion in acquisitions by the end of 2016
Acquisition Timeline
Q3 ‘13 Q4 ‘13 Q1 ‘14 Q2 ‘14 Q3 ‘14 Q4 ‘14 Q1 ‘15 Q2 ‘15 Q3 ‘15 Q4 ‘15 Q1 ‘16
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Boston
Providence
Long Island
Baltimore
Richmond
Charlotte
Columbia
Rochester
Detroit
Milwaukee
Minneapolis
St. Louis
Kansas City
Oklahoma City
New Orleans
Phoenix
Boise
Portland
Acquisition of Dolan Publishing, then Journal Multimedia. All now re-branded as BridgeTower Media
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Locally focused B2B portfolio
Aligns with Propel Marketing and GateHouse Live Events
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Digital journalism training, enterprise-wide
Poynter certificate program, customized for GateHouse Media
Bi-monthly webinars
Digital tools training
Tout; ScribbleLive; parse.ly
‘Digital Next’ initiative
25 Largest newsrooms
Establish digital specialists: social, mobile, audience
Focus on layered, multi-platform storytelling
Editor’s Conference (April 2016)
Transforming our newsrooms
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Copy editing, page design for hundreds of GateHouse papers and websites
Niche content services
Digital product development
Commercial services
Center for News & Design: Austin, TX
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Multi-platform increases engagement
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Site Redesign: Improve consumer, advertiser UX
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Fully responsive
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Designed for photos, video, social media
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GateHouseLive produces events at scale across the US
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Four core events are supplemented with ad hoc promotions
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GateHouse Live
Created events division led by Jason Taylor (summer 2015)
Dedicated team
www.gatehouselive.com
Launching 19 new events in 2016
Event-in-a-box support for smaller markets, available online
Columbus Dispatch: 60th annual Spring Home & Garden Show
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“Recommitted” to our Second Street partnership
Dedicated team
Aggressive growth goals (revenue and database)
The Ultimate Florida Vacation Sweepstakes
Partnership with Daytona Speedway and MRN
100K+ entries
Integrating live and virtual events
…and Virtual Events
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We are celebrating and rewarding our field Promotions leaders
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Evolution of Propel Business Services
2011 2012 2013 2014 2015 2016
Survey
1000 SMB
Owners Launch Propel
Marketing
Launch
BestRide.com
Launch
Propel Test15 customers
Propel
Marketing
expands, Myrtle
Street office
opensCustomers: 1000
SMB Survey,
Focus
Groups
Establish
Propel
Business
ServicesPeter Newton, CEO
Acquire AdUs with Stephens
Media purchase
Propel Marketing
continues to
expand4000 customers
Test adjacent
market
opportunitiesAddress SMB pain points
PropelONE
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The market opportunity is huge
Very Small and Small Local
Businesses
Multi-location, Large
Local
Regional,
National
• < 200 employees
• Marketing spend: $5K+ /mo.
• Needs: Agency help with
integrated marketing,
promotions, or lead
generationSouth Shore Ford
Law Office of Pro P. El
• <50 employees
• Marketing spend: $2.5-
5K/mo.
• Needs : Professional
presence, qualified leads
Dave’s Lawn Service
• <10 employees
• Marketing spend:
<$2.5K/mo.
• Needs : Professional
presence with local leads
28mm small businesses spending $1000 per year on digital marketing
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Propel Marketing is now a US leader in digital marketing services
Comprehensive
digital marketing
suite
World-class customer
service
Complete
transparency with
results, translated for
SMB
Recently became
Google AdWords
PSP (April, 2016)
after only 4 years in
business.
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We are infusing Propel Marketing into truly integrated marketing solutions
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Propel Marketing acquired ThriveHive in March, giving us a deep tech platform
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ThriveHive today aims squarely at the VSB
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We will integrate the ThriveHive and Propel platforms into one
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Propel Marketing’s new outbound call center will drive customer growth
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PROPEL BUSINESS SERVICES
25
PROPEL BUSINESS SERVICES
MARKETING IT SERVICESMERCHANT
PROCESSINGACCESS TO
CAPITAL
EMPLOYEE
BENEFITS
Propel
Marketing
AdUs
(high-
spend)
BestRide
(vertical)
Small BizMid-Sized
BizTBD
Propel
Business
CapitalTBD
Partner Pilots
(in progress)
Partner Pilots
(TBD)
IT Services Acquisition Candidate OverviewIT Services Acquisition Candidate OverviewPropel Business Services solves for local business pain points
GHS BUSINESS DATABASE