News In Brief

Pamela Lai, daughter of Dick Lai, (Methodsand Standards Engineering, EquipmentGroup), was selected from among 17 entrants as Miss United Nations of Santa Clara

County.

The contest was sponsored by the UnitedNations Cultural Committee, and the judgingtook place at San Jose Civic Auditoriumon Friday, October 2. Two weeks later, Pamand her two princesses reigned over theUnited Nations Cultural Festival at the Santa

Clara County Fairgrounds.

The festival, which was open to the public,featured a cultural exchange of food, dress,and customs. Mrs. Ronald James, wife of San

Jose's mayor, was the official festival hostess.

A new telephone system was put into serviceat the Memorex Santa Clara operations onOctober 19 and, as a result, the Company'smain phone number has been changed to987-1000. This is now the main number for

Corporate, Equipment, Information Mediaand International Group locations in Santa

Clara.

The Centrex II system is designed to meetthe Company's growing telephone servicerequirements, and should eliminate somepast problems with busy lines and switchboards.

An important feature is that each telephonein the Santa Clara buildings now has its ownnumber and may be dialed directly from theoutside. The new individual numbers are

listed in a telephone directory which combines all Santa Clara area numbers for the

first time.

INTERCOM

The outstanding salesman of the year in theEquipment Group's Special Products Divisionis Frank Kearney, eastern region salesmanager. Frank was presented with a specialpen set at the Division's first annual salesconference late last month. Making the

A monthly publication for International Groupemployees of Memorex Corporation, headquarters at 1180 Shulman Avenue, SantaClara, California, 95052

Editor: Gary Williams

Pam Lai, daughter of a Memorex employee,posed for this San Jose News photographmoments after being crowned Miss United

Nations of Santa Clara County.

presentation was Ed Wildanger, the Division'sgeneral manager.

Frank works out of Waltham, Massachusetts,in an office shared by the Equipment andInformation Media Groups.

ABOUT THE COVER:

This month's cover shows Memorex's firs

consumer products. The blank audio tapecassettes and 5" and 7" reels are now be

sold in some areas of the United States.

Story on page 4.

Board Of Directors AppointsSix Vice Presidents

Eastling Emmons

Five employees have been promoted to vicepresident of Memorex Corporation this month,and a sixth has been hired. They are:

John Eastling, vice president, EquipmentGroup. Mr. Eastling joined the Company in1967 after six years at Control Data Corporation. From 1967 until his transfer to the

Equipment Group, he was managing directorof European Operations, headquartered inMaidenhead, England.

He has an A.B. Degree in Engineering andApplied Physics from Harvard University, anda Master of Business Administration Degree

from the Harvard Graduate School of Busi

ness Administration.

William Emmons, vice president, Equipment

Group. Mr. Emmons came to our Companyin September, 1969, as director of FieldSales for the Equipment Group. In the pastyear he has organized an end-user salesforce and directed the opening of more than30 branch offices in the United States.

He earned a B.S. Degree from Boston College, and then served for four years as anofficer in the U.S. Air Force. Before joiningMemorex he was vice president of Marketingfor Andover Institute of Business. He has

also held management positions with IBMand Keydata Corporation.

A REMINDER

Jang Jaunich

Roland Jang, vice president, InformationMedia Group. Mr. Jang came to our Companyin 1966 after serving nine years as directorof Engineering for International Minerals andChemicals. He held the same title at Memorex

until September of 1969, when he was appointed general manager of ConsumerProducts. While he was director of Engineer

ing for our Company, Mr. Jang also servedas program manager for the European plantproject in Liege, Belgium.

He holds a B.S. in Chemistry and an M.S. inChemical Engineering from the University ofCalifornia at Berkeley.

Robert Jaunich, vice president, InformationMedia Group. Mr. Jaunich has been the Consumer Products marketing manager sinceJanuary of this year. He will direct ourCompany's entry into consumer productsmarkets. During the previous six years heworked for Procter and Gamble, and most

recently was responsible for creating anddirecting that Company's consumer marketingeffort for Gain Detergent. Gain is one of thetwo largest selling detergent products in theU.S.

Mr. Jaunich holds a B.A. Degree fromWesleyan University and a Master's Degreein Business Administration from the Wharton

School of Graduate Business, University ofPennsylvania.

The response to this new publication forInternational Group employees has beengood, but we can still use more informationfor coming issues. You can help us makethis a more interesting publication by sendingus news about your office, new employees,

outstanding sales achievements and othernewsworthy items. You don't have to write

McCalmont Phillippe

William McCalmont, vice president, International Group. Mr. McCalmont joined theCompany in 1969 as managing director ofEuropean Operations. He replaced JohnEastling, when Mr. Eastling transferred to theEquipment Group.

Mr. McCalmont's responsibilities for Europeanactivities include more than 400 employeesin our Liege, Belgium, manufacturing plant,and sales and service offices in virtually

every country in Western Europe.

He served as manager of Northern EuropeanOperations for Control Data Corporation before joining Memorex.

Edward Phillippe, vice president and Controller of Memorex Corporation. Mr. Phillippeis the Company's chief accounting officer,

reporting to Gordon Pilcher, vice presidentof Finance. He will direct all corporateaccounting and internal audit activities, aswell as provide functional direction to the

accounting and control activities for theCompany's operating divisions.

Before coming to our Company, Mr. Phillippewas a partner in the accounting firm ofArthur Andersen and Co., and for the past

five years headed that firm's San Jose office.He hold a degree in accounting and is aC. P. A.

an article, just send the basic facts, coveringsuch questions as who is involved, what happened, why did it occur, where and when.Information should be sent to Phil Davis,director of International Operations, in SantaClara. He will forward the items to the Inter

com editor.

Company's First Consumer ProductsGo On Sale This Month

The Consumer Products Division opened anew chapter in the history of Memorex thismonth when it began limited marketing ofthe Company's first consumer products.

A trade show held at the San Francisco Air

port Hilton on September 21 and 22 introduced Bay Area hi-fidelity dealers to the newMemorex blank audio tape cassettes and

Va" tape on 5" and 7" open reels. Thecassettes are available in 30, 60, 90 and 120

minute configurations, while the open reelsare each available in three tape lengths.

The unique aspect of Consumer Products isthat this introduction marks the first time

Memorex products will be sold throughhi-fidelity stores, department stores andmusic departments.

Another unique aspect is that the productswill be heavily advertised in consumermagazines like Time, Life, Sports Illustrated,Playboy and U.S. News and World Report;

in specialty magazines like Coast FM andFine Arts, Saturday Review and High Fidelity;on rock, classical and popular music radiostations; on television sports shows likeNCAA Football, NFL Football; on television

action shows like Mannix and Mission Im

possible; and on talk shows like JohnnyCarson, Merv Griffin and David Frost.

At present, marketing will be limited to areasin Northern California, Washington and

Oregon, and the advertising campaign willsoon begin in those areas. Two of the firstads to appear are in the November 2issue of Life and the November 9 issue of

Time.

One of the nation's largest advertisingagencies, The Leo Burnett Agency in Chicago, is handling the campaign to take theMemorex name into millions of homes.

Among the well known accounts held by theagency are General Motors, Kentucky FriedChicken (Colonel Sanders), United Airlines,

The Pillsbury Company (Muffin Man), Procterand Gamble (Camay Soap), and the GreenGiant Company (Jolly Green Giant).

Memorex blank tapes, like our other products,will be sold on the basis of their unusuallyhigh quality. Our advertising and mer-chanding displays will point out featureslike superior fidelity, reliability and convenience.

Bay Area hi-fidelity dealers got their firstlook at our blank audio tapes at a specialSeptember trade show.

President Of Romania

Visits Santa Clara Plants

More secret service agents and White Houseaides accompanying Mr. Ceausescu movedquickly out of their cars and were waiting asthe Romanian President's limousine rolled upin front of the Memorex building. Once inside, our guests were shown product displays

and then Mr. Spitters (speaking through aninterpreter) gave a brief outline and slidepresentation about the Company. Then, theRomanian visitors followed Mr. Spitters andseveral Corporate officers on a whirlwind tourof the tape plant and the Equipment Group'sSan Tomas facilities.

Earlier in the day, Mr. Ceausescu made anairplane tour of Shasta Dam, the Inland Valleyand several irrigation projects. He also

Below left—Romanian President Nicolae

Ceausescu (light suit, center) and CompanyPresident Larry Spitters (to right of Mr.Ceausescu) arrive at Shulman Avenue.Around them are (from left) a U.S. Govern-

stopped in Fresno for a brief look at somefarming facilities and orange orchards.

His visit was part of a two-day (October16-17) "unofficial tour" of the Bay Area. Thefollowing Monday, October 19, he was in NewYork to address the United Nations General

Assembly. Later he was scheduled to meetwith President Nixon and top cabinetmembers in Washington.

While in California, Mr. Ceausescu was the

first Communist leader to visit Disneylandwhich, according to one secret service agent,was a high point of the California tour forboth the Romanian Chief of State and the

Washington-based agents.

and General Manager Jim Guzy, InformationMedia Group Executive Vice President JohnDel Favero and another government escort.

In the photo below, the Romanian leaderthanks Mr. Spitters for hosting him at

Romanian President Nicolae Ceausescu and

about 20 members of his party visited ourCompany's Santa Clara facilities on Friday,October 16. He was hosted by MemorexPresident Larry Spitters and InternationalGroup Vice President Jack Kramer.

The stop at our Company and a luncheonhosted by FMC Corporation were scheduledbecause Mr. Ceausescu's country deals withboth companies; buying tapes and disc packsfrom us and working on an agriculturalmodernization program with FMC.

When the Romanian leader arrived at Shul-

man Avenue on Friday afternoon, his carsand the others with him were escorted bymotorcycle police and the California HighwayPatrol. As the cars drew closer to the Educa

tion Center, their destination, a secret serviceagent sent three Santa Clara detectivesacross the street to keep an eye on thecrowd which had gathered there. Securityprecautions were thorough.

ment escort, Equipment Group Vice President Memorex.

IMG Adds

New Product

New high-quality magnetic dictating belts,fully compatible with all IBM dictating units(both portable and desk models), this monthbecame available nationwide from the Busi

ness Products Division of the Information

Media Group.

In making the announcement, Memorex becomes an attractive second source for the

buyer of both 3" and 4" IBM dictating belts.The magnetic dictating belts are packagedin flip-top boxes of 10; each box in itself is

a modular desk file unit. Included in each

box is a free pad of index slips.

The new magnetic dictating belts come witha one-year warranty against incompatibilityor defect. Other high-quality businessproducts made by Memorex include theMT/ST magnetic tape cartridge and magcards for IBM Mag Card Selectric (R) Typewriters.

Trade Show

Display Honored

Memorex was honored as the company withthe best exhibit at last month's Canadian

Computer Show, finishing ahead of more than150 other displays.

Among the exhibitors at the show wereKodak, BASF, IBM, Digital Equipment,Hewlett-Packard, 3M, Varian and Xerox.

"The purpose of the award," according toJohn Greenhough, publisher of CanadianDatasystems (which sponsored the independent panel of expert judges) "is to encourageexcellence of marketing communications atthe show."

Peter Locascio, Memorex convention exhibit

manager, explains that points were awarded

for visual impact, use of imaginative techniques, product presentation and courtesy ofsales staff, and the quality and effectivenessof the informational material being distributed.

This was the first Canadian Computer Show,and early predictions were for a crowd ofabout 5,000. When the final count came in,exhibitors found that more than 15,000 peoplehad viewed their products. One of the centersof attention was the Memorex display, whichincluded our 1240 Communications Terminal,the complete 1600 Microfilm System, 630 and620 Disc Drives, Astron, Quantum-CX andMRX-3 computer tapes, and the new ModularTape Storage System.