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A year packed with events, 2011 is the timeto celebrate the renovation of Bordeaux’squays and rediscovery of the river.

The highlight of the year, Bordeaux River

Festival will open this year with a new look.

The festival is held over two days, 18th and

19th June 2011, at the same time as Vinexpo,

the international trade exhibition devoted to

wine and spirits.

On the agenda: the presence of exceptional

tall ships in addition to the faithful Belem

(France’s last surviving 19th century three-

masted cargo ship), the reconstruction of a

typical fishing port with oyster-farming shacks,

fishing boats and tasting of sea produce, the

departure of forty tall ships for the Bordeaux-

Bilbao regatta from the new Richelieu giant

floating dock, a traditional Basque barque race

and countless events along the quaysides. A

swimming race across the Garonne is also

scheduled to take place on 18th June.

� Information : www.bordeaux-fete-le-fleuve.com - www.bordeaux-tourisme.com

2011, the year of the river in Bordeaux : a new look for the River Festival

Five new Aquitaine hotels receive the European Eco-LabelEuropean benchmark in ecological accreditation, the European Eco-Labelawards tourism accommodation providers who have set up measures tocontribute to environmental protection.

At the end of 2010, five new Aquitaine accommodations have been awarded with

this label: the Ville d’Hiver in Arcachon (33), the Auberge de la Truffe in Sorges (24),

the Ibis in Sarlat (24), the Best Western Grand Hôtel Français in Bordeaux and the La Rivière

hotel/campsite in Les Eyzies-de-Tayac (24).

With 19 hotels and one guest house awarded the eco-label, Aquitaine is France’s leading region

in number of accredited tourism establishments.

www.hotelvilledhiver.comwww.auberge-de-la-truffe.comwww.ibishotel.com/gb/hotel-6868-ibis-sarlat/index.shtmlwww.grand-hotel-francais.comwww.lariviereleseyzies.com

For further information about accommodation

approved by the Eco-label facility, visit the website:

www.eco-label.com

2 River tourismCroisiEurope : four new river excursions

Sailing without licence : “Le Boat” proposes two new itineraries

3 Cookery lessonsWorld flavour fanatics with Initial’s chef

Get acquainted with gastronomy with Pascal Nibaudeau

4 Wine tourismInvent your own wine with B-Winemaker

So French : the wine and cheese workshopA web site to discovering Pomerol

The quarries of Château VillemaurineDiscover South West France

“through wine” at Château des VigiersThe world of wine into your home with web site

6 Business tourismA gourmet product range at Château Haut-Bailly

6 NewsCastelnaud-la-Chapelle listed as one

of the most beautiful villages in FranceBiarritz Radisson Blu Hotel

is awarded the “Green Key” label A fifth star for Sylvamar campsite

3 The new “A’Liénor” motorway2 hours between Pau and Bordeaux

7 TransportBordeaux-MadridBordeaux-DijonBordeaux-Rome

Bordeaux-BarcelonePau-Southampton

7 On lineGironde : a new web siteto get closer to touristsA next-generation for

Entre-deux-Mers web site

8 EditionSales manual, a new format

Aquitaine luxuary mustsin a press kit

Actives holidays in Aquitaine

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AQUITAINE TOURIST BOARDNEWSLETTER INFORMATION

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The European leader in river cruises,CroisiEurope is dropping anchor inBordeaux in 2011, to sail the Garonne, theGironde and the Dordogne aboard MSPrincesse d’Aquitaine.

With capacity to accommodate 138 people,the ship measures 110 metres in length andwill be making return trips on the waters ofGironde between March and November2011. On the schedule: four cruises rangingbetween five and eight days and pricedbetween 529 and 1,000+ Euros, subject to thecomfort level and itinerary selected. • March to November: Bordeaux Discovery

5 days in the largest AOC wine region inthe world amongst the châteaux ofBordeaux, Pauillac, the Médoc, Blaye,Libourne and Saint-Emilion.

• April to October: Unique secret heritage6 days to cover the wine region and theestuary with its multitude of mysteriousmonuments and islands (the citadel of Blaye,the island and the lighthouse of Patiras...).

• May to September: An encounter with aprestigious region7 days of travel through numerous appella-tions, from the famous red wines of theMédoc to the sweet white wines of Loupiacin addition to Bordeaux, Pauillac, the estuary,Blaye, Cadillac, Libourne and Saint-Emilion.

• May to October: Two rivers, the estuaryand the Bay of Arcachon8 days on both fresh and salt water, takingin Bordeaux, Pauillac, the Médoc, Blaye,Libourne and the Bay of Arcachon.

Passengers will be taken from port to port tovisit the must-see sights, with optional or pre-arranged tours available on land. Meals andovernight accommodation are providedaboard MS Princesse d’Aquitaine, whichalso offers facilities worthy of a hotel: sunba-thing area, breakfast rooms, bar...

CroisiEurope chose Bordeaux as a homeport for its new cruises thanks to its reputa-tion as a city listed as a world heritage site byUNESCO and its famous vineyards.

Prices include a cruise with half-board accom-

modation, drinks served during the cruise,

meals, a gala evening, on-board entertainment

and repatriation insurance.

To allow you to get a feel for MS Princessed’Aquitaine, CroisiEurope is offering 2-hour

lunchtime discovery cruises for a minimum of

80 people in March. Price per person: €39.

� Information and bookings:CroisiEurope

Tel. : +33 8 25 33 37 77www.croisieurope.com

pro.tourisme-aquitaine.frNEWS from AQUITAINE

RIVER TOURISM[ ]

Specialising in inhabitable barge and boathire with no licence required, Le Boat istaking advantage of the geography of Lot-et-Garonne and its abundance of navi-gable waterways, to launch two new rivertrips in Gascony.

The History and Heritage cruise betweenMontauban and Le Mas-d’Agenais takes placeon the Canal de Garonne and the Tarn.Heritage lovers will be thrilled with thebastide fortified towns along the route asthey flow gently down the river, and will havethe perfect opportunity to experience theMontech water slope, the famous passagewhich is every bit as good as a lift.

An additional new route for 2011 is theMedieval cruise which takes in the best of theheritage dating back to the Middle Ages. Sailingalong the Canal de Garonne and the Canal deMontech between Montauban and Buzet,passengers will also discover the heritage andgastronomy of Gascony, the Gallo-Roman ruinsof Agen and the picturesque village of Buzet.

For your convenience and comfort, Le Boatoffers a choice of more than 23 differenttypes of boats for these two excursions.

Amateur sailors can choose between "speed-boat" and "barge" style boats, with space forbetween two and ten people to sleep onboard and between two and five “anchors”(units used to assess comfort levels, similar tostars for hotels).

These excursions, which last between 7 and14 days, are the perfect opportunity to headoff on a smooth sailing excursion at your ownpace and above all, to discover the regionfrom a different angle: passing through thelocks is a notable highlight enabling you tomeet other amateur sailors and experiencethe local atmosphere.

� Information and bookings:Le BoatLe Grand Bassin11492 Castelnaudary CedexTel. : +33 4 68 94 42 80www.leboat.fr

• History and heritage cruiseDistance: 123 km

Sailing time: 30 hours

Locks: 43

One-way trip in one direction or the other

• Medieval cruiseDistance: 93 km

Sailing time: 30 hours

Locks: 56

Return trip departing from Montauban

CroisiEurope launches four new river excursions in Aquitaine

Sailing without a licence: “Le Boat” offers two new Gascony itineraries

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Practical information

The Michelin-starred restaurant ofBordeaux’s 5-star Regent Grand Hotel, LePressoir d’Argent is opening its kitchens tooffer gastronomic workshops and lessons.

Delivered by the Michelin-starred chef, Pascal

Nibaudeau, an expert in seafood cuisine, the

sessions include the creation of a dish or even

an entire menu and the opportunity for on-

site tasting.

Menus change from season to season and for

the beginning of 2011, the chef has opted for

the following dishes: mushroom consommé,

vegetable and Ozen quail egg parmentier,

potato mousseline with truffle and/or some

famous Bordeaux cannelés. A delight for both

the eyes and the taste buds!

With capacity for 15 people in each session,

the workshops are offered in both French

and English. We recommend booking your

place at one of these prestigious culinary

workshops as soon as possible, as there are

just a few dates to choose from in 2011: 5/03,

7/05, 9/07, 10/10 and 5/11.

Price per person: €100 with drinks not

included/€140 with aperitifs, wines and water

included.

� Information and bookings:Le Pressoir d’Argent5 cours de l’Intendance33000 BordeauxTel. : +33 5 57 30 43 42www.pressoir-argent.com

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SPRING 2011

A graduate of one of the prestigious AlainDucasse cooking schools and a Michelin-starred chef, Nicolas Lamstaes has openeda cookery workshop for people of allages, located in the heart of Périgord: hehas called it Initial’s Chef.

Simple or detailed, the lessons vary from day

to day. At lunchtimes, participants learn how

to make tasty and above all, easy recipes

which they can re-create at home. On Friday

evenings, the recipes become more technical

so that the trainee chefs can wow their

guests at the weekend. Wednesdays are

devoted to children and the food they like,

while on Saturday, the team organises a tour

of the local market to select the best seasonal

ingredients before lessons begin.

With support from his team of GO’s

(gourmet organisers), the chef dispenses

group lessons (15 people maximum) and

reveals his secrets and tricks of the trade to

create increasingly flavoursome dishes.

Lessons take place in a large kitchen area

using the master chef’s facilities, starting off at

a basic level and finishing with a convivial

tasting of the dishes prepared.

Available programmes can be viewed on the

web site.

Prices start at €10 for children and €15 for

adults for a lunchtime session.

� Information and bookings:Initial’s Chef36-38 rue Gambetta24000 PérigueuxTel. : + 33 5 53 13 22 94contact@initialschef.comhttp://initialschef.com

[ ]COOKERY LESSONS

Get acquainted with gastronomy with Pascal Nibaudeau,the Michelin-starred chef of Le Pressoir d’Argent

Initial’s Chef: cookery lessons for world flavour fanatics

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The new "A’Liénor" A65motorway: a new journeytime of just 2 hoursbetween Bordeaux and Pau The opening of the new A’Liénor A65

motorway connecting Langon with Pau

via Mont-de-Marsan knocks 50 minutes

off the journey time between Bordeaux

and Pau. The new motorway will facilitate

inter-regional travel and bring the ski

slopes and Basque Country closer to the

regional capital.

Seven exits from the motorway are

already in operation, notably at Bazas,

Captieux, Roquefort and Aire-sur-l’Adour.

The journey between Langon and Pau is

priced at €19.70 for a private vehicle.

www.a65-alienor.com

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pro.tourisme-aquitaine.frNEWS from AQUITAINE

B-Winemaker is offering a unique workshopwhich allows you to invent "a wine to yourown taste and a label in your own style"and leave with an entirely personalisedbottle of wine.

The workshop begins with participants tastingand commenting on nine different wines withsupport from professionals, in order to deter-mine their personal taste preferences. Next,

they are invited to test four blends of varietiesfrom Château Haut-Sarpe (Saint-Emilion GrandCru Classé) in order to create their own wine.

The experience doesn’t end there, as the newwinemakers must bottle their wine, designthe cork, cap and label with the help of aniPad and add the finishing touches to theirunique vintage wine. The whole process is aunique and convivial experience lasting for an

hour and a half. An essential way to take alittle of Saint-Emilion home with you! Thelaboratory where the workshops take placecan accommodate up to 16 people, however,customised services are available for largergroups.

For an even more complete experience, theworkshop can be coupled with a tastingsession and one-hour tour of Château Haut-Sarpe, taking in the winery, the châteaugrounds and the grape-picker’s village, a smallhamlet of renovated buildings for accommo-dating seasonal workers, where you will find awine bar, the wine-making laboratory, wine-ries, a gîte for travellers on the Road toCompostela and a windmill.

Organised every day by reservation only forboth individuals and groups, the full expe-rience is offered at the price of €80 (all taxesincluded) (€75 for the workshop and €5 forthe château tour)

� Information and bookings:B-Winemaker OfficeTel. : +33 5 33 48 49 88contact@b-winemaker.comhttp://b-winemaker.com

Four female wine growers from the Médocappellation who have joined forces toshowcase their products and share theirwine expertise, Les Médocaines are orga-nising half-day "wine and cheese"workshops at their estates.

The aim of the workshop is to seek outflavours and combinations which are some-times previously undiscovered - Ossau Iraty &Château Loudenne 2007, Tome de Nouste &Château du Taillan 2005, Laguiole & Château La

Tour de Bessan 2004, Saint Nectaire &Château Paloumey 2004 – in amongst visitingtwo of the four estates of the wine growers. Aflavoursome experience is guaranteed.

Price of workshop: €50 per person

� Information and bookings:Les MédocainesTel. : +33 5 56 73 17 88www.lesmedocaines.comwww.bordeaux-tourisme.com

The prestigious neighbour of Saint-Emilion, the Pomerol appellation, hasrecently launched a new website:

www.pomerol-oenotourisme.com.

Available in both French and English, the siteoffers three packages for discovering one of thesmallest appellations in the Bordeaux region:

• A tour followed by a tasting session on oneof the typical estates of the region (€8 perperson to visit one château, €12 to visit twochâteaux).

• An 18 km fun excursion which takes theform of a treasure hunt, allowing you todiscover the prestigious estates of the appella-

tion by bike or car, with friends or family. Aftertwo to three hours of fun, you will arrive atPomerol’s largest estate, the Château de Sales,where you will enjoy a tour and tasting of theestate’s vintage wine. Participants will alsoreceive a free bottle of wine (€30 per person).

• A gourmet day (3 to 4 hours) including a tourof one of the appellation estates, a dinner withfood and wine combinations with the estateowner and a guided tasting session of fourPomerol wines (prices available by quotation).

The website also features additional services,such as a photo gallery and a click-to-view listof estates within the appellation. More thanenough to captivate any aspiring wine tourists.

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A website to discover the Pomerol wine area

So French: the wine and cheese workshop of Les Médocaines

Invent your own wine with B-Winemaker

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Situated halfway between Duras andBergerac in the village of Monestier, the 4-star hotel and golf club, Château desVigiers, is offering four new wine-focusedpackages for themed breaks of threenights and four days.

The packages include accommodation at themagnificently preserved 16th century château,breakfast, a variable number of dinners in theChâteau des Vigiers restaurants and others,activities connected with the theme of thepackage and added extras such as access tothe spa and welcome gifts.

Total relaxation and Bergerac winecombines the opportunity to find out aboutthe wines of the Bergerac appellation with atour of a winemaking estate, a wine tastingsession and wellness treatments at the on-site Maria Galland beauty centre.

Périgord: nature, sports and Bergerac wineoffers the chance to explore the wine regionthrough various sports activities such as golf,hiking and canoeing.

Heritage and discovery will showcase localarchitectural treasures (Château de Duras, thefortified towns of Eymet and Issigeac…) andthe wine-growing heritage of Purple Périgord.Truffles and Monbazillac is a package offe-ring wines paired with truffle-based dishes.The package alternates châteaux tours andtasting sessions with learning about trufflecultivation through a trip to a plantation and

a truffle extraction demonstration. Packagesstart at €515 per person in low season.

� Information and bookings:Château des Vigiers - Le Vigier24240 MonestierTel. : +33 5 53 61 50 00reserve@vigiers.comwww.vigiers.com

Situated at the gateway to Saint-Emilion,the famous village and wine region listedas a world heritage site by UNESCO,Château Villemaurine is offering a totallynew experience.

During its recent renovation, the château’s vathouse and winery facilities were embellishedwith wood and glass, to offer an impressivearchitectural fusion in a settlement built entirely

in stone. The estate has also renovated a sectionof its extensive network of underground quar-ries to provide a unique experience for visitors.

In addition to the standard tour of the vathouse and winery facilities, guests who wantto explore further can follow a guided tourthrough the depths of Saint-Emilion by thelight of a lantern, and enjoy a unique repre-sentation where you will discover a whole

new world of underground passages beneaththe village, which were previously used asquarries, mushroom beds and now winecellars! The tour also provides an opportunityto further your knowledge about the cultureand history of the appellation, from thelegend of Saint-Emilion to the story of thequarry-workers, before moving on to tastethe wines produced by the château.

Château Villemaurine is open to the publicbetween mid-April and mid-November andoffers between four and six tours each day,delivered in both French and English subjectto request. €12 for adults and €8 for 12-17year olds.

� Information and bookings:Château Villemaurine 33330 Saint-EmilionTel. : +33 5 57 74 47 30reservations@villemaurine.comwww.villemaurine.com

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WINETOURISM[ ]

The web site, www.unvigneronalamaison.fr, allows wine enthusiasts to bring winemakersto their home, free of charge, for an encounter involving the chance to sample their wines.

After registering on the web site, new members can contact the winegrower of their choice or

be contacted to arrange the details of a wine tasting session. In addition to the tasting expe-

rience, discussion and a shared passion for wine are at the heart of this brand-new concept.

There are currently fifteen Aquitaine wine growers who have signed up to the Un Vigneron à la

maison scheme, offering to visit members’ homes to introduce their products and share their trade.

Invite the world of wine into your home withwww.unvigneronalamaison.fr

The quarries of Château Villemaurine recount the history of Saint-Emilion

South West France seen from a wine perspective at Château des Vigiers © G

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pro.tourisme-aquitaine.frNEWS from AQUITAINE

BUSINESS TOURISM IN THE VINEYARD[ ]A Cru Classé wine of the Graves appella-tion situated in the heart of the wineregions of Graves and Pessac-Léognan,Château Haut-Bailly offers a wide rangeof business tourism products.

As 2011 is a gourmet year for the château, ithas created a business tourism offeringcentred on the pleasures of the dining tableand the pleasures of wine. With prestigiouswines and a talented chef on hand, the estateis capitalising on the combined provision ofreception and gastronomy services. In addi-tion to reception rooms available to hire,Château Haut-Bailly is also offering cookery

and food and wine pairing workshops, privatedining tables (customised private lunchescreated by the chef), the organisation of semi-nars, prestige receptions and business meals,estate tours... all created on a tailor-madebasis with optional challenge activities andentertainment available.

� Information and bookings:103 Route de Cadaujac33850 LéognanTel. : + 33 5 56 64 75 11cperromat@chateau-haut-bailly.comslassalle@chateau-haut-bailly.comwww.chateau-haut-bailly.com

Castelnaud-la-Chapelle is listed asone of the loveliest villages inFrance

Situated just ten kilometres from Sarlat,Castelnaud-la-Chapelle, which neighbours thevillages of Beynac-et-Cazenac and La-Roque-Gageac, is the fifth village in Aquitaine to be listedas "one of the loveliest villages in France". The

village is typical of historical Périgord, with yellow stone, low housesbuilt on hillside terraces, overlooking the confluence of the Dordogneand Céou rivers. Amongst the many architectural wonders located in the village, don’tmiss the two châteaux; the Château des Milandes, formerly owned bythe famous performer Josephine Baker, and the Château de Castelnaud,a fortified castle now home to the Museum of Medieval Warfare.

www.tourisme-ceou.comwww.castelnaud.com

Biarritz’s Radisson Blu Hotel is awardedthe “Green Key” eco-label

The Radisson Blu Hotel is a 150-room hotel featuringcontemporary styling and is the first establishment in thecity of Biarritz to receive the "Green Key" eco-label.

This international door-opener for tourist accommodation rewardsthe implementation of environmental, social and sanitary provisions byan establishment over the course of several years within the frame-work of a “responsible business” strategy.

www.radissonblu.fr/hotel-biarritz

A gourmet product range at Château Haut-Bailly

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NEWS[ ]

A fifth star for Sylvamar campsite on the Landes coast

Situated on the Landes coast in Labenne-Océan, the Sylvamarcamping village is part of the Yelloh! Village network and hasrecently been awarded a fifth star. In addition to its high-qualityfacilities and privileged location next to the Boudigau River and thecoastal cycle path, the establishment has recently opened a bathingarea stretching over 2,000 m2 which will be open throughout theyear.

http://www.sylvamar.fr/camping-landes-fr/index.php

Easyjet launches a new Bordeaux-Madrid serviceEasyjet is now opening a line between Bordeaux and Madrid on 11th

March 2011, to provide the only budget airline connection to Spain,departing from the Billi air terminal specifically reserved for budgetairline companies.Flights will run four times a week on Mondays, Wednesdays, Fridaysand Sundays. Priced at €24.49 (all taxes included), the service iscurrently planned to run until 30th September 2011.

� Information and bookings: www.easyjet.com/FR

The great wine line from Eastern Airways:Bordeaux-DijonA new Bordeaux-Dijon service connecting the two largest wine-producing regions in France has been launched. With two return flightsper day from Monday to Friday and a round trip service on Sundays,the flight is operated by Eastern Airways, a company specialising inregional flights. Tickets available from €82 (all taxes included).

� Information and bookings: www.easternairways.fr

A second connection between Rome and AquitaineThe Pau-Rome via Marseille service launched by Cityline Swiss inSeptember 2010 will now be operated by the Danish Air Transportcompany. Instead of the former provision of six round trips per week,the new operator will provide a service from Pau to Marseille fourtimes a week on Mondays, Wednesdays, Fridays and Sundays and willtravel to Rome on Fridays and Sundays.These flights serve as a complement to the Bordeaux-Rome flightsoperated daily by Régional, a subsidiary of Air France.

� Information and bookings: www.dat.dk - www.regional.fr

Bordeaux-Barcelona at budget pricesA new Bordeaux-Barcelona line is to be launched by Vueling, the

Spanish budget airline. Flights will run between 15 April and 28 October

2011. Operated three times a week, flights will leave Barcelona at 11.30

am each Wednesday and Sunday, and at 11.50 am on Fridays.

Return tickets are on sale on the company’s website, starting from €39

including VAT.

� Information and bookings: Tel. : 0899 232 400 (€1.34 per call + €0.34/min incl. VAT)www.vueling.com

Launch of Pau-Southampton summer service The budget airline operator, Flybe has announced the opening of anew Pau-Southampton line for the 2011 season. Operating between 25th May and 10th September, flights will run twicea week on Wednesdays and Sundays. This service is the second flight to England available from the airport.Prices start at €45 for a single flight (all taxes included).

� Information and bookings: www.flybe.com

SPRING 2011

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TRANSPORT[ ]

A true haven for cycling tourism, Entre-deux-Mers now has a newweb site, ww.entredeuxmers.com.

Welcoming and easy-to-use, the web site follows new web site trends:large format visuals, shorter menus and intuitive navigation. Offeringan abundance of content, it delivers clear and concise information.

Its image library anddedicated press areaare two notablebonuses for professio-nals in the sector. Ahint of Web 2.0 facili-ties and original newsfeatures (such as thestonemasonry course,for example) add thefinishing touches to aweb site that is inconstant sync with therequirements of itsusers.

Gironde: using the Internet to getcloser to tourists

At the end of 2010, theGironde Tourist Board laun-ched its new web site,www.tourisme-gironde.fr,designed to accommodate

current ways of presenting information and new online behaviour. Inaddition to ideas for holidays, excursions and leisure activities, the sitepromotes countless recommendations and an entire gallery of 2.0resources linked to social networks (photo and video galleries, linksto Flick’r galleries, options to share content...).

Internet users can, of course, plan their holidays with access totourism offers available in the area, but can also locate them on aninteractive map and within an interactive travel planner. If you’rehaving trouble making up your mind, a travel suggestion tool willanalyse your preferences recorded in your “personal space” andpropose ideas for tailor-made holidays!

Another original feature of the website is that it will be progressivelytranslated into nine languages (English, German, Spanish, Italian,Portuguese, Dutch, Russian and Chinese). The different versions willeventually contain their own content, adapted to the requirements oftourists in their specific market.

In keeping with the latest internet developments and the expectationsof e-tourists, the web site constitutes an excellent resource for show-casing Gironde.

ON LINE[ ]A next-generation web site for the Entre-deux-Mers tourist office

For professionals planning or hoping toplan trips to the Aquitaine region, theRegional Tourist Board produces a bilingualguide (French and English) constituting acomplete guide to the region.

The CRTA decided to centre this version on therequirements of tour operators in remotemarkets who need to become acquainted withthe main strengths of the Aquitaine offering. Withthis in mind, in addition to the unmissable tourswhich have been updated in the new version, theguide highlights four major themes specific to theregion (wine tourism, gastronomy, the Road toCompostela and the unspoilt natural environ-

ment) as well as “niche markets” such as golf,river tourism, the provision of wellbeing andcycling tourism.

In addition to practical information, the contactdetails of the CDT, major tourist offices and tourguides operating in Aquitaine, have been retained.All other useful information can be accessed andis regularly updated online, at the professionalweb site of the CRTA, the different sections ofwhich are outlined on page 38 of the new guide.

To download the professional guide, visit:

http://pro.tourisme-aquitaine.fr/upload/Guide_Pro_Aquitaine.pdf.

pro.tourisme-aquitaine.frNEWS from AQUITAINE

EDITION[ ]

Comité Régionalde Tourisme d’Aquitaine

Cité Mondiale

23, parvis des Chartrons

33074 Bordeaux Cedex

Tel. +33(0)5 56 01 70 00

Fax +33(0)5 56 01 70 07

tourisme@tourisme-aquitaine.frpro.tourisme-aquitaine.fr

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A new format for the Sales manual, the complete destinationguide for tourism professionals

All the essentials of Aquitaine in the Luxury, peace and quiet,and exquisite delights press kit

Active holidays in Aquitaine, the dynamic holiday press kit From Bordeaux to the Pyrenees, and the beaches of the Landes to the land of“bastides” in Dordogne and Lot-et-Garonne, there is an abundance of places todiscover in Aquitaine, an endless range of activities and a sea of possibilities fortours and excursions.

Our selection of recommendations is featured in the new press kit, entitled Active holidaysin Aquitaine. Twelve activities are represented in the document, from the peaceful to the

sensational, to be carried out alone, with family or with friends. The list is not exhaustive

but offers a glimpse of possibilities for leisure activities and

things to do in the region:

Navigate the waterways, Prepare traditional South West dishes,Mount your majestic war horse, Surf in world-famous hot spots,Walk the Road to Compostela, Celebrate the terroir withgourmet fairs and festivals, Sink into the depths of the earth,Take a hike along the regional footpaths and tracks, Practicenaturism, Let your emotions run free in the theme park, Takethe high ground: view Aquitaine from above, Fishing in rivers,lakes... and on the beach

All our press kits are available on our web site. This press kit

is available in French from the professional web site,

http://pro.tourisme-aquitaine.fr, and from the

Marketing & Press Relations department of the CRTA.

The aim of the new CRTA press kit,entitled Luxury, peace and quiet, and exqui-site delights in Aquitaine, is to highlight theluxury and excellence of the region whilstpromoting accommodation, tours, shops,producers, artisans and unmissable presti-gious events.

The press kit is structured around 12 themes:Stay in a prestige Château, An overnight stay atthe home of Empress Eugénie, Delve into thesecrets of the black Périgord truffle, Stock up onluxury goods and local handicrafts, Escapism inextraordinary gardens, Sample an exceptional

eau-de-vie, Give in to the temptation of Aquitainecaviar, Life in a feudal town, Experience Châteaulife in the Dordogne, Play golf by the ocean-side,Feel really special in the Basque Country andSleep in hotels and bed and breakfasts of charm.

The kit promises exceptional experiences and theopportunity to discover scenery and heritagebeyond compare.

Available in French and English from the tourismprofessionals extranet, http://pro.tourisme-aqui-taine.fr and by request from the Marketing & PressRelations department of the CRTA.